Monthly Archives: July 2016

Excerpts from Writers Secrets Vol. 3 – Writing About “Ordinary” People

Proudly presented from the writerssecrets.com  Book Series

facebook pic write about ordinary peopleExcerpts from Writers Secrets Vol. 3  – Writing About “Ordinary” People

by Dr. Jeffrey Lant

Taken from the Introduction

In this chapter, my goal is to show you how to write about
so-called “ordinary people”… but I’ll tell you a secret… I hate
that word “ordinary”. Anyone who is worth writing about is, by
definition, extraordinary. Not prosaic, dull, or boring.

Your job is to take the life of one of these so-called “ordinary”
people, and make it rhumba. At the end of the day when you
write an article about an “ordinary” person, you’ve got a piece
of work that will sing, and make people worldwide sit up, pay
attention, and be grateful that you took the time to write the
splendid article you did.

Now in this chapter, I’m going to talk about vignettes… That is
to say a brief evocative description, account, or episode. It is
an event which may seem small and insignificant; however it is
anything but. Vignettes are an aperture into a story. Telltale
vignettes give you just the opening you need to create a story
that looked improbable at its inception, but which is now totally
captivating and important. Let me show you what I mean.

This chapter focuses on five of these so-called “ordinary
people”, and how I review the information about them to turn
what might have been bland and insignificant, into something
that soars.

The five people in question are Adam B. Wheeler, Holly
Hickler, Marty Burke, Dr. Harry Coover, and Milton Levine.
These are people you may pass on the street and entirely
overlook. Your job is to make them immortal… a thing of
writing beauty, a joy forever.

Writers Secrets Vol. 3 – Writing About “Ordinary ” People

Available at: https://www.amazon.com/dp/B01IGD5XA4

FREE from July 30 – Aug. 3 2016

See more Excerpts at: http://writerssecrets.com/an-appreciation-of-holly-hickler-master-teacher-poet-her-love-affair-with-words-dead-at-88/

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 50 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

Dr. Jeffrey Lant has a gift for all writers to inspire them to get their message and stories out to the world –

ebook_cover ebook productGet a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

Getting Your Creative Juices Flowing with These 5 Easy Ideas

facebook pic ABCs for writersABC’s for writers is Always Be Creating

Time to get those creative juices flowing!

Here’s 5 things that help my juices flow   Going for a walk in nature

  • Having a relaxing soak in the tub ( my hot tub is outdoors) or a shower – get you singing!
  • Brainstorm with a friend
  • Paint a picture, totally freestyle, color or doodle
  • Go for a long drive down a scenic route

What works for you? I’d love to hear your ideas in the comment box below.

Now the juices are flowing here’s some help to take your writing up a notch –

Get a FREE Copy of “How to Be a Writer Who Makes Money, Flies High and Dazzles the Folks Back Home. Oh Yeah!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

5 Things Writers Can Easily Re-purpose, Getting More Mileage From Your Work.

How to get more mileage out of that good stuff you know is good…

Your work doesn’t have to be used just for one thing. Re-purpose.

Your blog post could be recombined into articles.

Take your articles and combine them into new books,

Take fragments of your books and use them for posts or articles.

Those articles could be turned into podcasts.

Out of print books can be scanned ( I used Bound Book Scanning but do a search for book scanning) and put into digital copy to publish on Amazon etc,

Other things to look at for re-purposing is interviews you may have done, power points you created.

Get the idea?

Share some of the things you re-purpose in the comment box below. We’d love to hear your ideas.

For more tips like this go to our tip page at: http://writerssecrets.com/writers-secrets-tips/

Here’s a book chalk full of tips –

Get a FREE Copy of “How to Be a Writer Who Makes Money, Flies High and Dazzles the Folks Back Home. Oh Yeah!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE uses

Check out the Writers Secrets Book Series by Dr. Jeffrey Lant on Amazon –

Vol. 1 is at: http://amzn.to/2mHypUG

All I want is a whole lot of excess!’ The joy — and exhilarating successes –that come to marketers with determination and ‘just a little touch of star quality!’ Is that you?

Proudly presented from www.writerssecrets.com  Article Series

All I want is a whole lot of excess!’ The joy — and exhilarating successes –that come to marketers with determination and ‘just a little touch of star quality!’ Is that you?

By Dr. Jeffrey Lant

Author’s program note. I confess to a naughty obsession. Its name is Andrew Lloyd Webber. Father forgive me, but he’s a truly larger than life phenomenon, talent oozing from every pore.

Born March 22, 1948 (thus still — just — on the sunny side of Social Security) he hasn’t space enough in his many ultra-chic pads for his seven Tony Awards, three Grammy Awards, an Academy Award, fourteen  Ivor Norvello Awards, seven Olivier Awards, a Golden Globe, and the Kennedy Center Honors in 2006. Oh, yes, for the nonce, he is also Knight Bachelor of the Realm and made (in 1997) a Lord Baron by Her Majesty Betty Windsor. She confessed to humming his tunes whilst reigning beneficence on her truncated empire. Wow!

And as for desirable lifestyle… this single fact should suffice. I was present at the London auction of his stupendous vintages. Not merely many and famous names but true elixirs of the gods. Quick, can you say “Chateau Lafite Rothschild ’38”? Cheers.

A man with so much… knows the secret of how to get even more. But, of course, if he tells anything at all about how he does it, his methods, his stratagems and tactics you might succeed like him. Thus if he reveals any such secrets at all, it is with exceeding care and the utmost discretion. And so with his lordship (as with so many of the world’s favored) you must learn to read portents and auguries to discern the secrets of his success, a success you are right to desire and covet, for such bounty is well worth the having and its lack provoking in the extreme…. But no one knows that better than you do. Aggravating, isn’t it?

“Evita”.

You know “Evita”. It began its astonishing and ultra lucrative career as a rock opera concept in 1976 and first burst upon the London stage in 1978. Great ladies of music, including Elaine Paige, Patty LuPone and Madonna have been grateful for its existence, for such a soaring vehicle allowed them to strut their stuff before universal audiences of enthusiasm and discernment.

“Evita” is many things… great story, great music, great lyrics (by Tim Rice), great theatre, and…. a great learning vehicle for marketers who want maximum success. The score of “Evita” is packed with sage advice on how to begin with nothing and end up with a “whole lot of excess”, a happy situation which most can only imagine, if even that.

But one particular song delivers particularly crucial insights into marketing which, quite simply, you miss at your peril. That song is “Buenos Aires”, with its impetuous, infectious Latin-style sound. Go find it in any search engine now. Then listen carefully to every word, for this tune offers the secret to the business success which has so far eluded you. And so be prepared to master success one pulsating beat at a time… Ole’!

The story.

“Evita”, musical production, is the story of Eva Duarte. “Buenos Aires”, tune, is the story of young Evita’s move from the desolate, though often awe-inspiring, Argentine pampas to one of the great cities of the Americas.  In this woman, in this place a momentous tale unfolds… magnificent, squalid, triumphant, despicable, inspiring, despairing… and packed with insights for success seekers everywhere. And that, I believe you said, includes you.

What Eva Duarte brought to the table.

Whatever you think about your current economic situation, your rotten job or lack thereof, your impecunious state, your penurious and even perilous circumstances Eva commenced her life in 1919 with less, far, far less. She was female, thereby instantly devalued in Argentina’s prevailing machismo culture; she was illegitimate in a land that venerated patriarch, blood lines and family. She was poor…  uneducated… a country bumpkin… a girl that girls eschewed as beneath their notice; “fast”; “no better than she should be”… while boys boldly looked at her with anything other than respect. She was fair game for “wild oats”. It was a very weak hand to play the very great game she made all her own.

But she had assets, one minor, the other determinative. The minor advantage was how she looked. Here she was God-favored and reasonably fortunate. I say “reasonably” because her physical presentation (before she discovered the alchemy of cosmetics and haute couture) was based on youth, health, and exercise; a winning combination most girls lost before they had any real inkling how to use it, all too frequently ending up in the ignominy and despair of a home for unwed mothers.

Not Evita.

For her determinative factor trumped all. She was, quite simply, a force of nature, always focused, always ascending, willing to go anywhere, “befriend” anyone, do anything. And this for Evita Duarte meant Buenos Aires, men (increasingly rich, powerful and well-connected), and (pricey) availability. The words Tim Rice, master lyricist, gave Evita are apposite, apt, absolutely spot-on: “All I want is a whole lot of excess.” It was a credo from which she never deviated… and it brought astonishing upwardly mobile rewards, not the least of which was proof positive that she was sharp as a tack about people and how to manipulate them, especially into seeing her as she wanted to be seen, an invaluable trait for an arriviste from no where with a hankering for earthly power and celestial sainthood.

For Evita every step up revealed just how very possible it all was if one took the trouble not merely to imagine just how things could be better… but use every minute and each talent to make them so. And this is why I am writing this article… because whatever you think of her mendacity, her politics, her rifling the treasury at will to pay for gowns, jewels, furbelows she’d only wear once, if that, the lady was always an object lesson in the number 1 objective of every business person with dreams and gumption; she delivered success.

Evita Peron, you see, was a natural born marketer. And here, too, his clever lordship and lyric side kick got it absolutely right, for they gave Evita and husband Juan Peron, dictator, the song that transforms a mediocre marketer into a champ: “I’d be surprisingly good for you.” For the really good marketers are supreme in getting prospects to see desirable benefits and not the cost of getting them… oh, yes, the real Evita, the fictional Evita could do that; whatever it took to make the deal, make the sale, make the profit.

The acid test.

Now what about you? Let’s see if you even begin to have what it takes to succeed in marketing, especially online marketing.

Do you promote your business every single day without exception? Evita would have regarded doing so as a privilege; you probably see it as cruel and unusual  punishment. If so, you’re finished before you start.

Do you expect to work just standard business hours, expecting them to produce exceptional business success? Evita stayed until the job was done, her objective achieved. Any complaints she may have had were between the lady and her God; quite different from your incessant, interminable, inconsolable, acrid jeremiads, the words, their frequency, their pettiness firmly establishing you as anything but a worthy player.

Do you fashion offers that ensure business? Evita understood that the first offer to a prospect might fail; the second offer might fail; the thirtieth offer might fail but each failed offer brought her that much closer to the offer that must succeed… for if the offer motivates, the sale must follow.

And do you bring joy to your work? Do you bring, that is, the ability to transform the impossible into the likely; the likely into the certain by smile power, attracting people through bliss and cheerful welcome, not churlish condescension? Evita Peron did. She had, after all, “just a little touch of star quality” and realized that her advance was always possible only to the extent she managed to help them… dream… and advance.

Now let us go back to the essential beginning of her short, impacting life, for she died in 1952, just 33. So much to do, so little time, so much achieved; surprisingly good for so many… now including you….

“Put me down for a lifetime of success.”

 

If you Really want that success Dr. Lant is here to help you achieve it in his Money Making Marketing Course found at: http://writerssecrets.co

About the Author

 

 

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

 

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

 

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE successful marketing,success,

George Quacker Production

Div. Jeffrey Lant Associates, Inc.

All Rights Reserved

[Video] How-to Write and Publish Your eBook

E books bring more Visibility, Credibility and Profitably!

With the advantages we have today

Producing and publish your books has become Soooo Easy!

ebook_cover ebook productGet a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

 

 

 

Many ebooks are “How-to” information.

cover_make_a_million_with_info_products

“How To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling “How To” Information”

A book that can make you a millionaire or better.

Learn

  •  to profit from what you know
  • How to package and market your “How-to” Information
  • to give your customers more value with a superior product
  • how to present your information in a most usable format possible

Thousands of people worldwide are now using this book to do two things

– improve the quality of the how-to information they deliver to their readers and listeners

– to make more money.

In other words, with this resource they are doing well by doing good.

This book was written with a single objective in mind: to help you make money creating, commissioning, publishing and selling problem-solving information in

  • ebooks
  • books
  • Special Reports, and

more…

It’ll teach you how to:

  • knowing the market and direct your product squarely at a large and growing market that has a pain you can take away … or an aspiration you can help them achieve.
  • deliver useful information. Provide the exact details people need to achieve the promise of the product’s title.
  • produce client-centered marketing materials. Motivating individuals to buy your product, by telling him just what he’s getting, all the advantages, benefits you have for him.
  • how to hammer home these benefits in an organized, efficient, relentless way that will make you money in the information business.
  • Update products to selling them for years. If you’ve pinpointed a market in need, produce a valuable problem-solving product, and you’ve resolved to sell your product so long as this market has this problem, updating is inevitable.
  • Creating a line of problem-solving information products. So all your eggs aren’t in one basket … or one product. Diversify and update all your products plus regularly adding new products . . . both ones you’ve created plus ones you got others to create.

and so launch you on your way to becoming the next millionaire information producer.

Get your copy of  “How To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling “How To” Information” Click Here

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Get FREE Copy of “The Unabashed Promoter’s Guide: What every man, woman, child and organization needs to  know about getting ahead by exploiting the media”

With the Combo Pack at: http://www.drjeffreylant.com/2for-price-of-1.html

Now let get down to the how-to of getting your book published with Amazon Kindle Direct Publish – a quick and simple no cost way of becoming a Published Author!

Take a few minutes and check out the video below  to join the ranks oF Published Authors.

 

 

Get writing tips and insights from a true master in the art of writing, Dr. Jeffrey Lant

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A Look Inside Trumpscape, Melania and Plagiarism (a Serious Offense Really!)

What would we do without those fascinating political Characters?

Dr. Lant’s comments on the events  overshadowing this week’s RNC in Cleveland . The Melania Trump plagiarism case.

All it took was a few lines stolen from Michelle Obama and the whole convention was thrown off track.

 Melania didn’t do it. No one on her staff did it. Her much married husband didn’t do it. And even if they did it, it didn’t matter anyway, because, as everyone knows, theft doesn’t matter, doesn’t matter at all.

 A look inside Trumpscape and what goes on in that Brylcreemed brain.
by Dr. Jeffrey Lant
Admit it, we are fascinated by Trump and his trumpetry entourage. We know that if we did any of the things he does our mother would wallop the daylights out of us and father would promise the “wide belt”, than which there is no greater punishment, as forays into that perilous territory would amply confirm.

But The Donald gets away with them… all of them, all the time.

Until…

Why does he get away with so much that’s indefensible? It’s his air (or should I say his “hair”) of authority which not only allows him to project sanctimony and righteousness 24/7/365 without a single one of the seldomly heard and never acknowledged discouraging words scratching his porcine hide. In short, the man is never wrong, especially when he so obviously is.

The Melania Trump Plagiarism Case gives us a perfect example of the genre.

First off, let’s start with this observation. We all wanted to see her, hear here, and see if she’d shed any light on the me-man she married. I considered what she’d never say; viz that marrying out of the perpetually war-shredded Balkans was worth any sacrifice, throw in a Florida palace and New York penthouse, and a speed dial number to any late-night pharmacy well stocked with Valium, or the popular knock-out drug de jour and life was pretty good, (“Dahling, I have a headache…”).

She was placed in the opening RNC Monday night slot and given the chance to humanize Hubby; you know, share all those “isn’t that just like a man?” things women always know and like to share at just the wrong times. But she never delivered such coy, distaff observations. The Donald has no foibles; he is a Force of Nature, and if ever The (Prevailing) Wife suggested otherwise, her charge card at Saks was immediately cancelled.

So, we got no wifely insights. However, what we did get was not just a mediocre scrib of a speech, but one that was plagiarized from some remarks by First Lady Michelle Obama made before the Democratic National Convention in 2008. The plagiarized remarks went like this: “You work hard for what you want in life; that your word is your bond and you do what you say.” Bingo. The fat was in the fire.

Within just a few short hours, commentators like me were licking our chops. Plagiarism is the A #1 crime, a home truth beaten into every college-bound student, under graduate, graduate, and faculty members of every rank and station. THIS IS A SERIOUS OFFENSE.

As I pointed out in my first article hitting the world through Facebook, once the plagiarism was discovered, there were just two options: 1) admitting the error as promptly and graciously as possible, or 2) standing tough, admitting nothing and pointing every finger at something or someone who was the real guilty party, and wasn’t Melania’s haute couture just too, too? And those killer stilettos!

Of course I knew in my heart what all the journalist wolf pack knew, namely that The Trumpster was incapable of owning up to the truth; his entire campaign, nay his entire life is based upon Infallibility, just like the Popes of yore. They at least (though it took awhile) saw the error of their ways.

Thus, instead of squashing this picayune matter as fast as possible, he took the tempest in the proverbial tea-cup and turned it into a typhoon, with his poor deluded, duped, devotees defending him, even when it was obvious his whole kit and caboodle of followers were cannon fodder, kept at their posts to deny that the Emperor had no clothes. So sad.

In the end, the Third Wife of Sahib Trump may, in the best tradition of Scheherazade, do him in, though she and her lord and all the lordlings of their make-believe kingdom will continue to deny all the facts, including when they say Lady Melania never wrote the speech with its 7% plagiarism that she says she did. This is Trumpspeech indeed.

As for me, I just released a tweet that suggests Hillary wrote the speech with its tell tale plagiarisms. After all, we all know she’s capable of this or any other outrage. Yes, after all, showing up Trump as the Arch Cad he is will be almost as satisfying as the blast she gave her soon to be “First Guy” when she discovered his trysts with La Lewinsky and all the rest.

About the author:

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

Update – Harvard educated Dr. Jeffrey Lant is now the author of 50 books. Here’s his latest: http://ow.ly/zkQD302rnHF

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

George Quacker Production

Div. Jeffrey Lant Associates, Inc.

All Rights Reserved

Excerpt from Writer’s Secrets Vol. 2 “Writing About Famous People You Don’t Know”

Proudly presented from www.writerssecrets.com  Book Series

Excerpts from Volume 2 in the Writer’s Secrets Series

“Writing About Famous People You Don’t Know”

by Dr. Jeffrey Lant

Available at: https://www.amazon.com/dp/B01IG0PC9E

This series has has been developing for a very long time, for over fifty years in fact.

Dr. Jeffrey Lant has an extraordinary online writing course which compliments this Writer’s Secrets Series. In it, you’ll learn how to write the kind of meaningful prose you desire.

Find out more at: http://writerssecrets.com/intro

Sign up at: http://writerssecrets.co

Writer’s Secrets Vol. 2 – Writing About Famous People You Don’t Know

INTRODUCTION
Lucky you! You have arrived at the rest of your life. What you
learn in this chapter you can use and profit from every single
day you remain alert and willing to learn. In short, we here
today begin your great adventure.

Barbra Streisand has a signature tune that goes like this…
“People who need people are the luckiest people in the
world” (from the film “Funny Girl”, 1968). And this applies
especially to writers, for everything we write will be almost
entirely, if not exclusively, about people.

In this chapter, I’m going to give you the essence of what it
takes for you to rise high and triumph as a writer. Let us begin
at the beginning, as a writer about people and their multifarious
activities.

To begin this chapter, I suggest that you read the five portrait
articles I have written and included in this book… about Abigail
van Buren, Arthur Godfrey, Jacques Brel, Elizabeth Taylor, and
Pete Seeger. If you do, my comments will be more
understandable and useful to you. I have written hundreds of
profiles, ranging from the completely unknown subjects, to the
household names. Indeed, I am one of the major profile writers
of my generation. I want to pass on my mantle to you. It is worth
having.

To begin at the beginning.

As I have said to you before, the actual physical act of writing
should be the last thing you do to succeed as a writer. Good,
solid preparation skills are required. Start by reading each day,
a standard metropolitan newspaper. In it, you will discover
thousands of names and stories. Some are obscure, some of
transitory interest, others of cosmic significance.

Your job is to be totally at ease with humanity, to the extent that
you are bold, and even audacious. Your job is to understand
completely all aspects of humanity in all of its manifestations…
good, bad, but never indifferent.

Make it a point, each day, and I do mean every day, to read
through every kind of story and determine which ones would be
of the greatest interest to the greatest number of people, and
which can benefit from your peculiar “eye”.

You may ask, ‘What is an eye?’ Simply this: it is the inner
compass that enables you to immediately determine the value,
standing, and significance of any particular person or subject.
In short, what is worth writing about, who is worth writing about,
and what or who deserves to be dismissed, without further ado.

In any given day, by following this methodology, you will find
one to ten new subjects you can write about. I have a scientific
way about dealing with these potential leads. I take a pair of
scissors and a big box. I put my newspaper page over the box,
and cut out the articles which promise to become, in my
practiced manner, my next articles, hence, my next successes.

My aim at this point is clear and simple: which people and
subjects are of the greatest importance and value, interest, and
excitement. In other words, how can I influence the greatest
number of people, get the greatest possible response, and let
us not forget, the most money. For one way or another, there
must always be that.

Your job is to keep looking for subjects every day of your life,
until your box, no matter what its size, is overflowing with
possibilities. And when I say overflowing, I mean precisely
that. I have drawers in my office filled with ancient clippings for
articles which are still (mostly) relevant to write.

Next, review your clippings and prioritize the subjects you want
to write about. I advise you to write about subjects which have
a long shelf life. For example, presidents of the United States
and other high political figures of nations worldwide, movie stars
with proven careers, or ones that look likely to succeed.

Write too, about legislators of note, and scientists who are
engaged in momentous tasks.

Write too, about sports figures, particularly those who look like
a good long term investment. Think also of authors, and your
fellow writers. Think of people who are on the cutting edge of
any aspect of human affairs. Who is looking out for aliens in
outer space? And who is rushing ahead with a microscope and
a microbe, destined to change the world?

Keep in mind, that any individual person, given the precise set of
circumstances, is worthy of your pen. Remember, writers do not
merely report, we are visionaries. We see beyond the present
realities, and hoist our colors to any significant mast. We do not
merely report the news, that is for lesser souls, we explain the
news and the people who make it.

Now let us look at aspects of the five articles I have provided in
this volume on –

Abigail van Buren, Arthur Godfrey, Jacques Brel and Pete Seeger

 

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

ebook_cover ebook productGet a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

George Quacker Production

Div. Jeffrey Lant Associates, Inc.

All Rights Reserved

 

Thoughts on Leadership as Inspired by the Life and Choices of Nelson Mandela

Nelson Mandela International Day brings with it a call to action believing that we all have the power to change the world.

Proudly presented from www.writerssecrets.com Article Series

“Umbuntu, ‘We are growing/Growing higher and higher.’ Thoughts on leadership as inspired by the life and choices of Nelson Mandela, ‘Hear the children, hear the children/They are talking to you

by Dr. Jeffrey Lant

Tune in for a special reading by the author and read along with the text below:

Author’s program note. She was discovered whilst cleaning other people’s houses. Even there she had “it”. Her employers were so impressed that they taped her singing and sent the tape to a recording company. One thing lead to another and the woman soon to be known as “Lady Africa” was “discovered” by Alan Paton, who gave her a part as a chorus singer.That was in1964. The poison called Apartheid was in full effect. But Lady Africa had that which would not be denied. Call it talent, call it fate, call it the right sound, call it destiny, call it luck. Soon she was singing to South Africa while showing the world that the spirit of the nation still lived, despite everything that could be done to suppress it. Her name was om (1938-2000), and she sang her way into eternity with a number you need to hear to get full value from this article. It is “We Are Growing”. Despite the fact that she suffered from the consequences of a 1980 stroke, she soared in this1986 comeback which became the theme song for the television series “Shaka Zulu”. Go hear it now in any search engine. It is the heartbeat of a great people, a people that Nelson Mandela helped make greater still. Know them… learn from them… fly with them… “Ayoyo, oh, oyo/ Bayete, Inkosi”. “Be a man of greatness now… Be a man of wisdom now… Be a man of kindness now/ This is what you are/This is what to be.” Let us begin…

,,This is an article that will be read by adults… but more importantly that must be read to children… because they need to know and understand that they are the most important people in all our lives, and we all have the responsibility to ease their often frustrating and difficult ways to the farthest extent possible. Study leaders. Learn leadership from those who lead. Scrutinize! Understand! Emulate! In his autobiography, Nelson Mandela (1918-2013) wrote of how he learned the crucial elements of leadership, large and small, by watching the ruler of the AbaThembu. He was the greatest figure in young Mandela’s life… and thus a person worthy of the study. This person of consequence obviously understood the critical importance of instructing the young. Mandela wrote, “I always remember the regent’s axiom. A leader, he said, is like a shepherd, letting the most nimble go out ahead, whereupon others follow, not realizing that all along they are being directed from behind.”

Now. Not later.

When was the last time you took child in hand, be that a gleeful five-year-old or surly, truculent teen-ager and opened a candid discussion on leadership? In your answer is how much you want that young person to succeed. My father, for instance, Donald Marshall Lant, now very near the conclusion of 9 decades, had at his instant disposal a person whose story he insisted his children know and follow.That person was General George S. Patton (1885-1945). “Find the man in the furthest trench… Find the muddiest soldier there… Find the man leading from this trench… and you will have found General Patton.” We learned he was a man of decisive action… a man who lead from the front… a man who followed Teddy Roosevelt’s famous formula for success, “Do the best you can… with what you’ve got… where you are.” “You wanted to follow such a man… for he was doing what needed to be done. Helping such a one is a privilege, no matter how onerous, difficult, or exacting the task…” As for me, Father, I remember, I remember. Some lessons abide, appreciation for them never ending. This was such a lesson.

Select Your Leader.

Luckily, Mandela had his leader close at hand, but not all of us are so fortunate to have an amiable monarch of pedagogical inclinations near. Thus, select a leader to befriend. Here’s how to do it… Start by drawing up a list of local leaders, people you know, know of, clergy, educators, writers, politicians, military officers, civic worthies, union and business leaders. These people, some of whom may live and work in your neighborhood, are more accessible than say, Pope Francis, although you should not neglect His Holiness. He clearly has a most congenial way with young people.

Write (note I did not say type) a letter that mingles unabashed admiration with a plea for their understanding and assistance. Such a letter is a minor art form and goes something like this. (I need hardly say that properly presented, such a missive is irresistible): “Honored one, I present myself to you for an honorable purpose… to learn from you and become in the process a better person. Will you allow me to know and study you? I am just 15 years old and am at what my parents call an impressionable age. It would be a matter of the utmost significance if you would allow me to be impressed by you and so have your important deeds and actions chronicled by me.” Like I said, properly presented, such a missive is irresistible. Include your biographical details. You may use a resume, though this is not an (immediate) job application. Your most winsome and arresting photo should be included; (be sure it isn’t the classic of you on a white bear skin rug in the altogether.) That may be misconstrued. Add a recommendation or two from an adult, preferably a teacher, pastor, or other eminent personage who knows you and realizes that all future leaders begin here, needing a bit of help to commence their thousand mile journey.

Steps to building a leader.

Now you are ready to begin.

1) Deliver your request in person whenever possible. If not send by a carrier that requires a signature.

2) Always include your phone number and e-mail address. Include your social network page.

3) If you have not received a response within two weeks, send an e-mail or telephone your designated leader. These folks are busy; help them out by following up.

4) Be prepared to speak to your chosen leader. Brainstorm what you will say and WRITE IT DOWN.

5) Schedule a convenient time to meet with your leader for that all-important first encounter. Remember, you never get a second chance to make the best first impression.

6) Before the meeting get a scrap-book and collect everything you can about this person. A scrap-book is essential for this project and must be kept up-to-date, especially for this crucial first time.

7) Make sure at least one parent or adult accompanies you to this meeting and testifies to your seriousness of intent and good habits.

Be sure to look the part of the young leader for this and all future meetings. Slovenly look and demeanor are completely unacceptable. Too, make sure your cell-phone does NOT ring during the meeting; this is a must. “Hear the children, hear the children/ They are talking to you.” Whether you’ve ever considered the matter or not, you must know that every child, of whatever age wants not just to be liked but far more important to be respected and admired, in the classroom, on the playing field, within any given organization or the broader community, or even worldwide. Your help is crucial in achieving this critical role. Are you doing the necessary?

1) Set the objective, ensuring that each child has a leadership goal.

2) Help the child, which means assisting and advising, not doing the work needed. If you do that you’ve defeated the entire purpose.

3) Ask for regular reports and follow-up. Do not assume there is progress. Know.

4) Praise whenever possible, critique softly but always honestly. This is essential.

5) If the necessary communication between young person and designated leader breaks down, intervene and with deft handling put the matter back on track. Finally, when the project is well advanced, arrange with your leader a meeting to share the scrapbook with all its valuable insights into the important matter of leadership.

Be sure a photographer is present to record this auspicious moment for an awaiting posterity. Send it to your local newspaper; post it online in social networks with appropriate caption. If you’ve followed the steps in this article, you may be sure the leader’s incandescent smile is real, not assumed. Then ask her for a recommendation… for, remember, leaders leverage each and every action to achieve still greater renown. Then sit-down and congratulate yourself for you have given your child the necessary leg up. You’ve done, in short, what good parents do… and you have every reason to feel pleased with yourself, not least because you exemplify the crucial concept of “umbuntu”, that is “you are open and available to others, affirming of others… with a proper self-assurance.” “Umuntu ngumuntu ngabantu”… we rise not alone, but through other people.” And this is the most important leadership lesson of all.

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

 

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

Now Write Your Story Down –

ebook_cover ebook productGet a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

George Quacker Production

Div. Jeffrey Lant Associates, Inc.

All Rights Reserved

Of Nelson Mandela – An Appreciation.

In celebrating Nelson Mandela International Day

We bring from www.writerssecrets.com Article Series

Mandela! Dead at 95, December 5, 2013. An Appreciation.

by Dr. Jeffrey Lant

Tune in to hear a special reading by the author, Dr. Jeffrey Lant and read along with the text below.

Author’s program note. One evening several years ago I was dining in London  with two of the nicest (and most charming) people I know, Lord and Lady Mackay  of Clashfern. Born the son of a railway signalman, after a lifetime of zealous  study and application of the law, Prime Minister Margaret Thatcher appointed  him Lord Chancellor of the realm, the equivalent of Chief Justice; a position  he honored from 1987-1997.

During the course of the kind of delightful evening only the British know how to  arrange, everything perfect, nothing ostentatious and the best table talk on  Earth, I asked Lady Mackay who was the most impressive person she had  met in all their travels. Her answer was swift and sure: “Nelson Mandela”.

She talked, as all discerning people talk, of Mandela’s megawatt smile,  of how he looked her in the eyes, of how she felt his full attention whilst  he was speaking with her, and how she felt his serenity and peace. Then  the question that the world has always wanted answered: how after 27  years in the bleakest of prisons had he managed not only to preserve his  sanity and the best of what makes us human, but to emerge with love, real  love, in his heart, not corrosive anger, hatred, and rancor. Mirabile dictu, these  were absent, no sign at all of his Via Dolorosa. And this, to her, to me, to all,  was as a miracle.

And because he personified the very essence of optimism and hope, I have  selected such a song for the music to accompany this article. Go now to any  search engine and find “Free Nelson Mandela”. It is a song written by Jerry  Dammers and released in 1984 as a protest against Mandela’s imprisonment.  Unlike most protest songs, this track with lead vocals by Stan Campbell is  upbeat and celebratory… the perfect sound for a man who knew the power of  hope and therewith changed the world, one smile at a time, love his constant  guide, staff, policy, and credo.

Born an aristocrat.

Rolihlahla Dalibhunga Mandela was born July 18, 1918 in Mvezo, a village in  South Africa’s Transkei region, on the southeast coast. His father, Henry Mgadla  Mandela, was village chief and a member of the royal house of the Thembu  tribe. He died when Mandela was just 9, when he became a ward of the Paramount  Chief Dalinyebo. Nosekeni Fanny Mandela, his mother, was one of his father’s four  wives.

At age 7 he was given a new first name by his schoolteacher, in honor of  Horatio (Lord) Nelson, the most famous British seaman, whose victory over  the combined French and Spanish fleets in 1805 at Cape Trafalgar accelerated  British colonization of Africa, a matter pertinent to Mandela’s future.

Privilege.

Like so many revolutionaries, Mandela’s early years were privileged years.  He was educated at Methodist schools and attended the University College of  Fort Hare. He was an avid sportsman, ran cross-country and boxed. His hero  was heavy weight champion Joe Louis.

He was a good student, liked school and was popular. People knew even then  that he was special, great things sure to come. Such a paragon needs must be  married and so his legal guardian arranged a suitable match;  Mandela disagreed  and so became the run-away groom, supporting himself as a law clerk, earning a  bachelor’s degree from the University of South Africa in 1942.

“One thousand slights, a thousand indignities.”

Ever since St. Paul entered the revelation business on his celebrated journey to  Damascus, people have scrutinized important people for the moment they  experienced an epiphany, destiny, fate, kismet. Albert  Schweitzer, for instance,  had this moment on the Ogooue’ river in French Equatorial Africa; (now Gabon.)  “Reverence for life.”

But Mandela recalled no such epochal, defining experience, the moment he  crossed the Rubicon. Instead his politicization was a thing of years, decades,  pinpricks subtle, humiliating, and never ending.

It all added up to this, “Kaffir man, you are black. Kaffir man you are God’s  garbage. Kaffir man look down, look down, for that is where you must stay.” And  upon this fundamental basis a system for total control was evolved, white against  black, forever apart, adamantly divided one from the other, the white minority to  rule forever, the black majority to be ruled and submit, without cavil or complaint if  possible, with brute force if not.

The name of this system was Apartheid, “separateness” in the Afrikaans  language  of the ruling elite, and the system, conceived and legally implemented from 1948 in  hate, fear, bitterness and woe was as close to hell as mortal man could conceive and  develop.

Apartheid touched everyone and everything. It crushed the oppressed… it corrupted  the oppressor. No one under Apartheid was free, not oppressed, not oppressor,  for the system ruined all. It was a deal with the Devil, and the Devil took his toll,  every long minute of every bitter day.

At last the Devil grasped at Nelson Mandela… but the Devil soon knew this man  would not submit. And so even the Devil was confounded by the invidious system. No  one was immune and untouched but one person refused to accept the intolerable,  though that would have been the easy way, the way of least resistance.

That person was Nelson Mandela, and we cherish him not because he recognized  a moral evil. Many did, including brave members of the elite who made their  aversion clear. It is not merely because he acted against this pernicious system,  many did that, too. It is rather that he learned the essential task of embracing the  oppressor who condemned them both to a system of despair and destruction yet  rose above, to love in response to every calculated insult, every vulgar and  demeaning humiliation, every affliction, every action intended to devalue, diminish,  and degrade.

To each, to all, in every situation, he returned love… thereby redeeming a great  people from the sin they could not free themselves from alone. Members of the  elite though they were, responsible for every outrage, they more than ever needed a  man of destiny to save them…. and Nelson Mandela was that man, though there was  nothing inevitable about his rise to eminence and political importance. Instead, as  he was insulted as a black man over and over again he advanced in his  determination to right this wrong.

As he was humiliated as a black man over and over, so he vowed to do his part to  overturn the egregious apparatus of state-sponsored racism. Instead, as he was  demeaned in every aspect of his humanity, so he was adamant that this must be  stopped here, now, forever… and he said he would do his part, though death be his  portion.

Is it any wonder these great lines from “Julius Caesar” were his favorite? “Cowards  die many times before their deaths/The valiant never taste of death but once.” And  he was the most valiant of men. However as we all know, discretion is the better part  of valor… and discretion is a matter of experience and education.    The more he knew, the more he observed, the more he considered, the more he  moved towards his ultimate goal — freedom– something far more important than  mere retaliation and revenge.

This all took time, pains, focus, commitment and resilience.  It was never overnight,  never easy, never the work of a single day, and it took the faith that moves mountains.  Thus Mandela, so often in prison from 1956 to1990, created himself, examined himself,  crafted himself and  moved towards becoming the man he needed to be and all the  people of South Africa needed him to be for the great work at hand.

>From Communist to non-violence, essential elements in his “Long Walk to Freedom”.

Like so many black men around the world, Mandela was at first determined to  use any means to topple a system that systematically devalued him and his kind.  If the transition could be peaceful well and good. If not… then let the chips fall where  they may. Freedom might well need weapons, and these weapons might have  to be used.

This was the Great Fear of the white minority and many blacks. And it was very  real, a thing of apprehension and profound anxieties, a Reign of Terror far  greater and more bloody than Robespierre’s. The possibility of such a bloodbath  was always present and who can doubt that if Mandela had continued to advocate  violence as he did in his early career the “beloved country” would have cried indeed?  “If this man wasn’t there, the whole country would have gone up in flames.” This is  the considered opinion of Archbishop Desmond Tutu, the man who won the Nobel  Peace Prize with Mandela in 1993.

Balance.

Here was the problem Mandela faced. Particularly young black men pressed him  for action now, armed action if necessary, war a l’outrance .They demanded “results”,  damn the consequences. Following this bloody course would have activated the full  power of a powerful regime with catastrophic consequences for all. This was the policy  of Apocalypse, and if it had been implemented South Africa would have drowned in its  own blood.

He knew the undeniable attraction of this adamant position. After all, he had once  advocated this line himself. But as he matured he knew he had to take a very different  course than turning the land he loved into a battlefield. He needed to stay focused on the  big picture, the policy that would save the nation, not destroy it; ensure freedom to all, not  deny it to anyone.

To ensure this end meant keeping the hotheads in line while using their undeniable  power to press for constructive resolution; to use their outrage to bring constructive  interaction, to bring forth harmony from rancor. This was difficult, often frustrating,  perplexing, baffling. And it demanded statecraft of the highest level; statecraft perfected  in a 7 feet square prison cell he occupied at a maximum-security facility, Robben Island,  near Cape Town. He spent 18 years there before being transferred to a less isolated prison  on the mainland.

“You have no idea of the cruelty of man against man until you have been in a South  African prison with white warders and black prisoners.” Under these circumstances  Mandela could have perfected hatred and bile, becoming the merciless Angel of  Retribution. The world would have understood this, but Mandela chose a different  course, the harder course, the course of freedom, liberty… and a united South  Africa, a destination almost unimaginable in the acrid years after 1948… the years  when the regime denied Mandela sun glasses. He suffered permanent eye damage;  but it was the ruling authorities who were blind.

Thus, simultaneously he had to let the members of the elite know that they had to  make compromises to appease his followers, who could not be expected to be patient  forever. A declared Communist at first, this orientation estranged  the United States,  which continued to support the rigidly anti-Communist regime, that being far more  important in Washington, D.C. than civil rights. It was an understandable position,  but only exacerbated an already confounding situation.

Through this maze of bewildering possibilities, many contradictory, often repugnant to a  nose-holding degree, Mandela had not only to maneuver… but he had to grow. The fate of  millions depended on it. And bit by bit the world came to know it, nowhere more than in  Boston, Massachusetts, a city which revived its revolutionary heritage by supporting  Mandela’s.

There on June 23, 1990, I took advantage of the opportunity to see and hear the last of the  great racial liberators, Mahatma Gandhi, The Reverend Martin Luther King, Jr., and Mandela himself. All three were men of privilege and learning who put their comfortable lives on the  line for something of worldwide impact and importance; men who had to master themselves before they dared to ask others to follow.

Of course, I had to see the last of these titans and so along with over a quarter million  other souls, many radiant, all of good cheer, I trekked to the Hatch Shell on the  Esplanade alongside the Charles River. Here Mandela, just released from prison, made  his first remarks to America and its iconic City on a Hill. He said little, told us nothing new.  He didn’t have to.

He was the man who had cleansed a great nation of its debilitating burden, thereby  saving that nation and the lives of thousands; thus even the tiniest tot knew something  special was happening here and remembered. Then he smiled at the delirious crowd,  danced on stage to the delight of all, thence speeding on his way to immortality.

At that moment every person in that undulating sea of humanity felt better, happy, glad  to be reassured that a single person could make the world a better place and do it  without revenge, retribution, retaliation, or the slaughter of a single person, black or  white. That is the legacy of Nelson Mandela, and its relevance will never dim or tarnish.  We must all see to that…

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

 

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

George Quacker Production

Div. Jeffrey Lant Associates, Inc.

All Rights Reserved

 

The Secret for Getting Your Products To Sell and Customers Coming Back for More

First know that 95% of what goes on in a successful business is promotion, 5% product development.

No matter how good your product is if you can’t get your product in front of people

and present them in a way that makes them buy, you’ll never make much in sales.

Introducing Cash Copy

How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This isn’t just a book.

It’s a cash machine that will put money in your pocket
every time you use it for the rest of your life.

Welcome to

CASH COPY

How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This is the most important book ever written on how to sell products and services

The reason “Cash Copy” is such an important book, and why it has, to date, grossed over $1,000,000 in sales, is because the overwhelming majority of people understand that you can’t make money working for someone else.

You must have your own company with your own products and your own services. Having gathered them, you must master cash copywriting. It is not a luxury… it is an absolute necessity. And if you fail to master “Cash Copy”, your enterprise will fail and it will be your own fault.

One book — “Cash Copy” — is the solution. Get it now, use it forever, and make over $1,000,000… predictably, certainly, and with careful steps that are already proven, not costly guesses. In short, “Cash Copy” works!

Get Your Cash Copy TODAY!

Go to: http://go.writerssecrets.com/cash-copy-plus

Once You’ve got your customer to buy

Make sure you have them return for more future business

Read Dr. Lant’s article below”

“You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling “Dixie”.

1) Smile & Say Thank You

Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
you patronize.

When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
absent altogether?

The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.

P.S. Whenever possible, use the customer’s
name. “Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!”

And be SURE to make eye contact. This is
essential.

2) Hand the customer a bonus coupon.

ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,

First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,
please.

Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.

Third, hand this valuable gift to the customer
and deliver with a smile!

3) Offer to carry the customer’s purchase
to her car.

Want to make an especially good impression…
the kind the customer will convey to her
social circle?

Then carry her purchase to her car!

This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.

And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.

4) E-mail the customer a thank you and
bonus offer.

What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!

Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.

You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!

It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.

5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
pocket, too.

Say the average customer uses up this product
in 60 days.

E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.

Last Words

As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it!  You will
start seeing the pay-off at once!”

Gain the Visibility and Credibility you need –

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