Monthly Archives: July 2017

Blog Posting Made Easy with This Simple Blogging Formula

What do you think of the idea of spending an evening to fill up your blog for an entire year?

What about spending a weekend on and off just writing a few quick blog posts, and then schedule them far enough in the future that if you have more stuff to say later, you can fill it in between the scheduled posts but, even if you don’t, you’ll still have a blog that posts content on a regular basis for an entire year?

Blogging isn’t that difficult. It doesn’t have to be another site you maintain, it doesn’t have to be an extra task you do every single day and it doesn’t have to be an extra chore.

Here’s an overnight blogging system, to make your blog posting simple.

Use it to crank out a few blog posts, and then sit back and let it do some promoting for you.

The Point of Your Blog

A blog is like a journal where you set up a site and you can post your articles or your content and it’s organized by date.

Now if you are trying to do some marketing, it should be a lead-in to your regular products; or even if you don’t have products, it should be a lead-in to your affiliate programs.

Now here’s something to ask yourself – does your content go anywhere?

Keep this in mind anytime you’re blogging: That you’re not blogging for charity, you’re not blogging just to be a nice guy, you’re blogging because it’s supposed to lead somewhere.

Use your blog to lead in to your regular products and get some regular readers who flock to your blog every time you have something new to say. Use your blog for email opt-ins, better than just allowing people to subscribe to an RSS feed to get notified about new posts.  You’re going to want to get people on an email mailing list as well, so that when you make new blog posts you can send them a message and they can come and read it; and when you launch new products, they’ll get those messages as well.

Your goal is to fill up your blog for 12 months. One blog, which is about a year old, has 56 posts and almost 1,500 comments, and it looks like a pretty busy blog – even though when you think about it, 56 posts?  What is that?  Like, five posts a month.  But because it is marketed to my list and because I have a call to action at the bottom and because I gather opt-ins on that blog, I’ve got an average of 26.5 comments per post. And I get that because every time I make a new blog post, I type out a special message to my mailing list, not just an automatic notification, but a real reason and a teaser type hook of why they should read it and why they should post.

I do article marketing. The extra articles I write that don’t really fit on my blog I will submit to article directories and for many of them, in the resource box, instead of plugging some actual product, I will plug the specific blog post it relates to, because people were on that article site reading free information, so the perfect transition is to go to my blog to read free information and then maybe when they’re on the blog, then they can opt in to a list. And then once they’re on a list for a while and I’ve built up their trust, then I can hit them with some low-ticket stuff; then once they bought a few low-ticket products, I can start hitting them with the high-ticket products.

So I’ve got the list sending traffic to the blog, I’ve got articles going to the blog, I market on forums and I have my forum signature pointing to my blog.  And when I have a popular blog post I might sometimes change my forum signature to point directly to a specific blog post.

What do you want on your blog?

You want to put the best stuff you have to write on your blog. If you don’t write a lot, then fine you can put every single thing you write on your blog. But for me, I never really want to post more than one blog post a week. Sometimes I do it more frequently, but I don’t want to consistently post more than one blog post a week. If you remember I have had 56 posts on my blog in the past year so that’s about one post a week. That seems to be good enough that my list pays attention, then I have something to say – because I’m not mailing too often – and I also can keep their attention – because if you don’t post often enough, they’re just not going to come, no matter what.

So if you can write one article a week, post it on your blog. If you can write two articles a week, post one of those articles on the blog and submit one of the articles to the article directories to get traffic back to the blog, to get people to opt-in and to buy from you.

What do you want to post on your blog? You want to post the tame stuff – the “neutered” content – onto the article directories because you want it to be accepted by as many places as possible. But if you have an article that might be a little more on the promotional side or might be a little more on the controversial side, and you’re afraid it might not get approved by as many article directories, then you should post it on your blog, especially because this is the kind of stuff people will actually respond to.

If you write an article that’s so good that people are going to respond to it and you submit it to article directories, it ends up in other article sites, ends up on other people’s blogs and other people’s newsletters. So what? How does that benefit you if people respond to someone else posting your article?

So you want to write articles on your blog that people will respond to, that get people going, because they’re adding more content to your site, they’re making your site look more popular and then that’ll lead into more visitors and more commenters. It’s a windfall.

Blog posts can be even shorter than articles. Nobody said there is a set length on blog posts. There’s always a set length on articles but blog posts can be as long or as short as you want. I try to keep it under three pages but sometimes I’ll have blog posts that are not even half a page. And that’s totally fine.

You can ask questions on your blog. So even if you have stuff you’re not totally sure of, asking questions on the blog is great because they bring in more people responding. And with articles that aren’t exactly article-length – if you write an article and it’s just too short and you’re only making one quick point and you don’t have time to make it better, just post it on the blog.

The plan is to crank out as many blog posts as you can in a one hour period, because we don’t want to have to write a blog post, then go back to the regular marketing, then go back to the blog posts, go back to marketing, go back to the blog posts. No way. That is a guaranteed way to make sure that the blogging takes up too much of your time. So, you want to get yourself in the mood to write a bunch of blog posts, write them out, schedule them, and then not have to think about it for a very long time.

So a one hour period, alright. Make a commitment to me that for 60 minutes you will just crank out a handful of blog posts. Don’t get up, don’t answer the phone, don’t have any browser windows open, don’t check email, don’t let anybody disturb you. Just say, “For one hour, I need this time to myself to crank out a bunch of blog posts.” You can write them to be a hundred words, they can a third of a page, they can be a full page, they can be a page and a half – it doesn’t matter. A hundred word post or a five hundred word post? They both work.

All I want you to do is to knock out the first six months. So sit down for one hour and knock out the first six months of blog posts. Since we’re doing the bare minimum, let’s just say we’re going to post one blog entry per month, ok. That’s the parameters I’m going to set here. So, for one hour, you’re going to write six posts. I’m sure that if someone sat you down and grilled you for 10 minutes on one subject, you could say a heck of a lot about that subject, 10 minutes is a long time. I know you’ve had to give presentations – maybe for school, or for work, or for some kind of club or activity. 10 minutes is a long time to talk. You can get a lot of stuff down in 10 minutes. So you just do this 10 minute thing six times.

You want to knock out six posts and then we will schedule them one month apart and that gives us the first six months of content.

Once that’s completely done and maybe a day from now, or a couple weeks from now, or a month from now, if you want to write something else, you can fill in stuff in between those one-month gaps, but only four posts per month max, because there is such a thing as posting to your blog too often. I have followed many blogs where the guy posted every day. And I could keep that up for maybe a month or two, but then at some point it just became too tough.

So give people the break.  At least give them a weekend or at least post different types of content. So maybe one day you’ll do a video, maybe one day you’ll do text, but just don’t overload them.  Don’t post a bunch of entries per day. Space it out because it’ll last longer.

For my BLOGGING FORMULA Go to:

Simple Blogging Formula

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant  Get Your FREE Copy CLICK HERE

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7 Tips For Effective Book Descriptions To Draw Readers In!

People always judge a book by its cover.

You have a great cover, right? That’s one of the most important ways to capture people’s attention when they’re searching through Amazon or any bookseller trying to find a book that interests them.

After looking at a cover, the next thing people do is look at the book’s blurb, or description. Creating a great description is a really overlooked skill.

Think about how people shop at a physical bookstore– if the description (such as what’s written on the front and back covers) doesn’t shine, then people are very likely to just set that book back down on the shelf.

The same thing happens online. If you don’t have a great book description, people are likely to click the back button away from your book.

This is, unfortunately, one of those areas of self-publishing that so many people get wrong. They spend so much time creating and editing the book and making sure they have a great book cover that doing anything else seems a little exhausting.

But, you’re really trouncing on your own profits if you ignore the description. The good news is that it really doesn’t have to take that long at all to craft a great description. After a while, you’ll be an old pro.

Book descriptions or blurbs don’t have to be long (and probably shouldn’t be) but they are important.

Using Your Copywriting Skills to Write a Great Description

Have you studied copywriting at all as part of your business? It’s a really helpful skill. Think of your book’s Amazon page as a mini sales letter.

You don’t want to hype your book up, but you do want to make it interesting and appealing.

Think about where people are and what they want. What are their emotions and needs as they read your book’s description? How can you capture them and make them want to keep reading your short blurb and then go on to buy or download your sample?

Study What Other Authors Are Doing

One way you can figure out what will work for your audience when it comes to your book blurb is by studying what other authors are doing.

How long is their blurb? Did they use any HTML formatting? Did they include any of the elements of copy?

Did they leave an element of mystery?

Study what works for the successful authors of your niche. That’s one of the best things you can do.

You’ll probably see some common threads among successfully self-published books in your niche or genre.

Take notes on what you find so you are ready to go when it’s actually time to write your description or blurb.

Writing a Fiction Blurb

Writing a fiction blurb is different from writing a nonfiction blurb.

In this case, you’ll want to pique the interest of the reader.

How are blurbs in your genre typically presented?

Introduce the main character and the main tension they’re faced with. Maybe introduce a supporting character or antagonist.

What are they up against? What are the stakes?

Study what readers in your genre expect and deliver that. Make sure you include what’s different about your book as part of your blurb while also including those expected elements.

Writing a Nonfiction Description

When you write a nonfiction blurb, it’s important to pay attention to the desire people have when they read your book. What is the benefit they expect to get out of it?

What sets your book apart? What can people hope to learn?

It can really help draw people in if you use a story and try to connect with them right there in the blurb.

Depending on the book, you can use a list of benefits within your blurb.

In other cases, it might be appropriate to include a little about you and your qualifications for writing the book.

As always—take a look at what other successful self-published authors are doing within their blurbs for your niche.

Using HTML for Your Book’s Kindle Page

Relatively few people know this, but Amazon allows you to use a limited amount of HTML for your book’s description:

https://kdp.amazon.com/help?topicId=A377RPHW6ZG4D8

Doing this the right way can help your book stand out and make it more enticing. Just make sure not to overdo it and note that it can look different on the various Kindle screens than it does on the regular Amazon page within your web browser.

Test different heading styles and bolding out to see what works for you.

Using Keywords in Your Description

It can really be beneficial to sprinkle some of your top targeted keywords within your description. This is something many people neglect to do and that’s a mistake.

Hopefully, you’ve figured out which keywords you should be targeting. If you haven’t, then start to type keywords that are related to your genre, niche, or topic into the Amazon search bar. You’ll see search suggestions pop up.

Click through the various keyword options. What makes the most sense for your book? What’s the competition like for those keywords? You want something that’s highly searched but that’s also lower in competition so you have hopes of ranking for those keywords in Amazon’s search engines. You should also use these keywords in the keyword area when you’re uploading your book to publish, by the way. And also, consider fitting your top keywords in your title as well.

Effective Descriptions Lead to Sales

Please don’t ignore the benefit of a powerful description. There are so many other books out there. Having an effective description is a good way to ensure your book stands out.

The title and cover of your book have captivated your audience in some way. Now, your description can be the thing that really hooks them.

Once you write your description, go through a checklist you create for yourself based on what works for your genre. Have you covered all your bases? Can people tell what your book is about? Are they enticed to buy your book, or at least download the sample?

Consider what’s really going to sell your book without being too hypey. This is a skill you can develop over time.

 

50 Journalling Tips

Journaling is a fun and rewarding way to document the life’s happenings. It helps one to understand who they were then, who they are now and who they want to be in the future. Journaling can help a person find answers and insight to things affecting their lives. It can help them clear their mind of struggles, savor their accomplishments and much, much more.

If you’ve considered taking up journaling, keep these tips in mind.

  1. Journal daily for best results. This allows you to document things in much more detail.
  2. You don’t have to write a novel, just a few sentences will do.
  3. Journal when your mind is at ease so you can focus. This may be first thing in the morning, during your lunch break or the last thing you do at night.
  4. Record more than just your thoughts. Include your feelings, the sights, sounds and smells around you. What color was the sky? Did you smell fresh cut grass? What was the person wearing?
  5. Write about where you are in life at this moment.
  6. Write about how you got to this moment in life and where you see yourself going from here.
  7. Don’t worry about using correct grammar, full sentences or punctuation. This is for your eyes only. Just let the thoughts flow.
  8. Don’t censor your thoughts or feelings. Just write it as you see, think or feel it.
  9. Create a gratitude journal for all the things you are grateful for. When you’re feeling lost or down, read through it to brighten your day.
  10. Include more than just words. Photos, drawings, stickers, poems, quotes, scriptures, mementos and more can be added.
  11. Journal about your successes and failures. It will bring you much insight.
  12. When trying to solve a problem, write it down in third person so you see it from a new perspective.
  13. Don’t just surface write. Tap into your deeper emotions and thoughts to get the most benefit for your efforts.
  14. Pen and paper are much more effective for journaling than using digital devices.
  15. If pen and paper just doesn’t work for you, then go the digital route. It’s better than not journaling at all.
  16. Set limits, at least at first. Start with 2 minutes or one page and work your way to the point where you feel most comfortable. Once you get into a groove, aim for 10-15 minutes of journaling but again, do what feels right for you.
  17. Do not edit. The whole point in journaling is to explore your mind and document your thoughts. Editing stops the natural flow of things.
  18. Add a memorable title and date to each entry.
  19. Keep your journal in a secure location to ease your mind about writing private things.
  20. Journal in the same location every day. This might be your dining room table, your bed or your favorite coffee shop.
  21. Leave room for a table of contents. Once your journal is complete, you can add it at that time. This will allow you to quickly find what you are looking for.
  22. If you struggle to journal, try a different method. If you’re currently using an app, see if pen and paper will work better. Change the time or location you journal to see if that helps.
  23. Make a list of writing prompts to help when you feel you have nothing to write about.
  24. If you are short on time, make note of the most important details and come back to finish the writing later.
  25. Take your journal everywhere you go. You never know when an inspiring thought will come.
  26. Journal about anything that is important to you; people, places, ideas, books, poetry, etc.
  27. Add new words to your journal. Select a word and see if you can use it in your journal for the day.
  28. If necessary, great a starter phrase and use it time and again. “It all started….”
  29. Get creative. Add fun, silly thoughts to your journal. You don’t always have to be serious.
  30. No matter how you feel, write every day. Write when you’re sick, when you’re happy, when your sad, when you’re tired or hung over.
  31. Are you working towards something big? If so, document your progress.
  32. Use your journal to plan future events. Planning a vacation? Getting married?
  33. Document your goals, if you have any and your progress as you work towards them.
  34. Record details such conversations, time, date, location, the weather, your mood, your reactions to something and more.
  35. Use your journal to document your bucket list(s).
  36. Journal about things that make you feel good or feel bad.
  37. Journal about your most secret thoughts and ideas.
  38. Journal about others in your life; your friends, family, co-workers, pets, etc.
  39. Document lessons you’ve learned.
  40. Journal about the dreams you have at night as well as your dreams and aspirations.
  41. Never miss more than a few days of journaling at one time. It could create a stall that might last much longer.
  42. Keep your journal within sight so you can write things down as they come to you.
  43. Become one with nature. Grab your journal and take a walk. Stop somewhere safe and quiet to document the sights and sounds you hear and see.
  44. Before you start writing, relax and breathe deep. Clear your mind to everything except what you plan to write about at that moment.
  45. Use a timer if necessary to take the pressure of having to write off your shoulders.
  46. When trying to solve a problem, consider the outcomes of each scenario. If that happens, then what? If it doesn’t happen, what then? If it happens another way, how will that affect things? How likely is this to happen?
  47. At times, you may want to conduct a total mind dump. When this happens just start writing. Don’t worry if it makes sense, just write everything that comes to mind. You’ll feel like a new person getting those thoughts off of your mind and you can explore individual pieces of the mind dump at a later time if you feel like it.
  48. Consider writing “Top Ten” lists. “Top 10 Things I Worry About”, “Top 10 Things I Love About Myself” and so forth.
  49. Don’t forget to include perspective. Consider allows you to consider things from a different point of view. This may be reflecting back on past things, considering how another person feels or imagining how things might look, feel or be different in the future.
  50. Be authentic. Journaling is for your own well being. Don’t be scared to share your core values, your joy and love, your spirituality, creativity, fears, likes and dislikes.

 

Capturing the moment in the written form has so many benefits to your mind and body. If you journal regularly and truthfully, it can literally change your life.