All posts by Patrice

About Patrice

I partnered up with internationally renowned, award winning author and communicator Dr. Jeffrey Lant to bring, www.writerssecrets.com an exquisite online writing course to the world. I first joined Dr. Lant on his monitor and writing team and became a part of the creation of his memoirs “A Connoisseur’s Journey: Being the artful memoirs of a man of wit, discernment, pluck, and joy” as this very unique memoir was written live on screen. With completion of his memoir, Dr. Lant was now ready to offer all the crucial features of his near 7 decades of a very successful writing career and www.writerssecrets.com was created. A place for people to come together to master the art of writing.

Quick and Simple…Bare Essence Copy Writing

Bare Essence Copywritng from Robert Plank
So there’s lots of ways to write your sales letter, to write copy, but who the heck wants to spend a few weeks writing sales copy? Who the heck wants to spend a week or a few days or even a full day writing a sales letter? You should just be able to sit down and crank it out in one sitting; crank it out in an hour or two and be done with it. Speed copy.
First let’s figure out how I normally write copy and when I use which technique. And then we’re going to talk about this new Bare Essence Copywriting technique, which is a lot simpler, where all you have to do is answer a few questions and the copy will just flow out of you.

So, when do I write each different kind of copy?  I’ve noticed that I have to do either the fast or the really, really, really fast method depending on which mood I’m in because I can’t always write it the same way because I’ll get bored.

So if I know a lot about what I want to say and I have a big swipe file built up, then I’m going to use the two-hour formula, which is the fast food copywriting formula.

So this is where I start with my table of contents, and I turn my table of contents into a sales letter.  So I take the table of contents, turn them into features, then into benefits, and I expand those into bullet points; and then I add the headlines, the sub-headlines, the storytelling, the guarantee, all that good stuff.

And when I’m just really, totally stuck, I will use my five-minute formula called “Five Minute Copywriting,” where I’ll take a bunch of plug and play stuff, like fill in the blank stuff.  So I have a stack of headlines where it’ll say, “Something, something.  Blank something in the blank.”  You stick in what your thing is selling, what your thing is about.

And so that is really fast, but that’s also really cookie cutter, really low quality.  So I try to only use the five-minute formula if I’m really stuck and I have almost no creativity.  So if I’m in a less creative mood, I follow more of a template.  And there’s nothing wrong with that because if you’re just too creative, then your process isn’t as repeatable and your process is like, “Well, when I’m in exactly the right mood, and I sit down at my computer at exactly the right time and who knows how long it’s gonna take.”  Who wants that?

So if you’ve got writer’s block, it means you have too much creativity and you need a system.  You need to dumb it down and turn it into step-by-step instructions, so that there’s no question about what you need to do next.

So my fast food copywriting — writing a sales letter in  two-hour method — is where you take the pieces of your book or in your video series or whatever, and you cut them up into pieces.  So if it’s a book, you take the table of contents.  If it’s a video series, you take each video and you turn those into features.

So if you had your chapter one of “How to Install a WordPress Blog,” and so video one would say, “How to Install a WordPress Blog” and that turned into a feature would be “How to Install a WordPress Blog and Get the Database Set Up and Get the Correct Theme Set Up.”  And so on.

But that’s not very exciting.  There’s no “what’s in it for me.”  So you take that statement about how to get the blog set up, how to get the database and the theme, and you say, “Well okay, here’s how to set up the WordPress blog, database, and theme.  So what?”  And then as a response for that you say, “Here are some simple step-by-step instructions to get your WordPress blog installed in seven minutes with almost no work.”

And then you ask again, so what?  And your answer to that is “Here is how to set up a WordPress blog in seven minutes or less, get exactly the theme you want, and start making new blog posts in less time than it takes to take a shower.”

See how that worked?  I couldn’t have come up with such a good bullet point — well it’s not great but I couldn’t have come up with a decent benefit just out of the gate.  I had to think about first, “What is this about?”  Then another thing about “What does that mean?” which means that is a feature.  Then I had to ask twice “so what?” to get it turned into a proper benefit.

So then let’s say the second chapter was about what plug-ins to use and so on.  I do the exact same thing and try to figure out how to install plug-ins.  What does it actually mean?  So what?  And then I turn that into more of a “what does it mean for you?”  Ask “so what,” again.  Turn it into “What does it really mean for you?” and “What can you do with it?  Because I think when the first time you ask “So what?” the only thing that is on your mind is “What does it mean for you?”  But then when you ask, “So what?” again, you’ve already answered, “What does it mean for you?”  And now it’s “Now where can you go with that now that you know what it means for you?”

So you’ve got your list of benefits, and then you expand those benefits.  So if you notice that your benefits are really detailed and you can make sub-benefits, the more the better.  So for that first chapter we were talking about getting a theme set up and getting the database set up so your sub-benefits can be, like, you don’t have to worry about setting up a database ever again.  Just follow these three steps.

And then another sub-benefit could be have your friends and your competition scratching their heads and wondering how you ended up with a WordPress theme so great, and the last few, who your WordPress theme designer was that you paid thousands of dollars, but they don’t know you got a WordPress template for free.

Then you come up with a headline.  So you come up with something attention-grabbing that gets people to want to know more about WordPress plug-ins and so on.  So you do all that stuff.  So you got your headline, you got your benefits; and if you got a lot of benefits and you have a lot to say, you break it up with sub-headlines.  And at the end you say, “So here’s everything you get.  You get this report that teaches all the stuff about WordPress blogs.  You get these videos that teach all this stuff about WordPress blogs.  So what I want you to do now is click on this order button and purchase this course, and you’ll be taken to the next page to enter your information.  And within less than a minute you will have instant access to these five hours of videos and these 11 scripts, which you can plug into your blog right now, and you will be on your way to installing WordPress in less than seven minutes.”

And that’s basically the formula.  It’s a lot more detailed than that; and I include strategies  to overcome writer’s block, how to come up with a headline, how to come up with a story, how to avoid common copy mistakes, and so on.  And as far as the time I put into that, I set a timer for one hour; so I spend one hour of listening to benefits, making summary and the call to action, and then one hour on the headline and the sub-headlines, because those are going to be the most important parts, and those are going to be the things that grab the most attention.

So that’s when I’m in like a somewhat creative mood, not super creative, but it will get the job done.

If I’m really, really stuck, that’s when I go to my Five Minute Copywriting; and yes, sometimes I just use one, and sometimes I use both.  It just depends.  So if I’m really, really stuck, then I do this Five Minute Copywriting.

So Five Minute Copywriting means you can come up with a really basic — about a one-page sales letter — in five minutes.  And if you don’t like it, then you can spend another five minutes going through each step again and improving those steps.  And if you don’t like it again, you can spend another five minutes going through it again.  But usually I find that after about two passes, I’m happy with it.  So it ends up being about 15 minutes of work total, but the thing that makes it five minute is, after five minutes it’s decent enough.  After five minutes you can send traffic to it and you can send your lists to it.

And sometimes I use Five Minute Copywriting to improve existing sales letters.  So maybe I’ll have a sales letter that I already built in two hours using Fast Food Copywriting, but I wasn’t super happy with it.  And I think a few things can be changed, but I’m not sure exactly what to change so I just use the Five Minute Copywriting formula to go through and bump up the sales letter to the next level.

So what you do with Five Minute Copywriting is first you do a little bit of research.  So this is like the pre-copywriting.  You figure out what headline you want.  To do this I search “digg.com” and “blog” plus my keywords, and usually you can find some titles that use your niche keyword that got a lot of traffic; and usually they’re funny or they’re clever or just weird enough that will grab attention.  Figure out a good headline or a good story, and then you match it to these copywriting templates.

So I’ve got a big list of plug and play stories, headlines, and bullets; and they each have different categories.  So figure out what kind of story you want and it’ll give you a setting and a starting point for the story you want to tell.

For the headline you have — there’s I think 10 or 15 categories of headlines that I have — and you pick what kind you want.  Do you want the controversy?  Do you want a question?  Do you want a challenge?   Do you want a shock and awe?  And then it’ll give you a headline, but it’ll leave one word out and that one word you could plug in as your product name or your niche or whatever.  And then if you really don’t like the headline, you can rewrite it, but it gives you somewhere to start.

Same way with bullet points.  You decide what kind of bullet points you want, what category, and you can fill in stuff.  And then with offers you can decide if you want a really aggressive offer or more of an implied offer.  And then a guarantee.  Do you want to stress the length of the guarantee or how easy the guarantee is?  Do you want a simple or a detailed guarantee?

And then I share a lot of time management and productivity tactics that I use to really psyche myself up and get ready to produce a sales letter in five minutes, because it’s really important that you don’t stop writing and you don’t stop thinking because otherwise five minutes isn’t a lot of time.  And I have it mapped out so you spend one minute doing this one thing, one minute doing the next thing.  So if you spend 30, 45 seconds waiting around each time, that’s most of your time sucked up, so you don’t want that.  So you need these very special tactics to get you psyched up.

But basically it’s some fill in the blank copywriting, where I’ve taken some popular headlines, and I’ve just removed the part that makes them unique.  And then you just stick it right back in, and then you can reuse the headline, so it’s sort of a swipe file in that way.

So that was the Fast Food and the Five Minute Copywriting.  Now let’s get into what is Bare Essence Copywriting

So this is where you don’t know where to start, but you don’t want something as dumb as fill in the blank headlines.  So instead we’re going to answer a series of questions related to your copy as if you are being interviewed.

So this technique works if you’re the person who made the product that the copy is about, and it means that you’re knowledgeable.  You know what your customers want.  So this is more like customer-oriented, emotion-oriented copywriting style.

And if you think about it, any good copywriter is going to ask you a few questions.  They’re going to interview you anyway and then rewrite what you said.  So you’re already doing 80 percent of the work.  So why not write a first draft average version of your sales letter in an hour or so?  And then you can apply these little tweaks over time, so later on if you decide you wanted a better headline or maybe rewrite this or that bullet point, you can, but the basics are there.

So what are these questions we are going to answer?  There are these eight questions, and the procedure is we are going to write them out as questions and then answer them.  And I’ll get to that in a minute.  But the eight questions are:

What do you want the reader to do?

What does the reader want and desire?

What is the payoff?

What will they get once they order from you and how will it benefit them?

What are their top objections and how would you defuse them?

What is the guarantee and what bonuses do you provide to make the guarantee not even relevant?

What step should be taken to order?

What have other people said about the product?

Okay, so here are the eight questions, and so you’re going to start by retyping question one into a Word document.  It’s very important that you retype because this gets the questions embedded in your brain, and it’s very important that you keep it as a question.

I don’t want you to just look at the question and answer in the Word document.  I don’t want you to retype the question as a statement or as a sub-header.  You need to retype that as a question and then type your answer right underneath it because you can also remove questions later.

So retyping is very important, and it’s so important I made it a capital “I” as Important.  And you are going to want to answer it as if someone asked it.  That is the whole reason we have it as a question.  Because when you read questions and answer them, it feels like somebody asked them because you are so used to answering questions on the phone.  You’re so used to seeing questions in e-mail, and then you retype an e-mail as a reply.  So answer it as if someone asked.

So when I answer all these eight questions, if I have a lot to say, I end up with usually two to five pages of copy, which is average copy; and then I can quickly edit it later for better headlines or bullets.  So either I do that by hand or I use the fast food copywriting or the Five Minute Copywriting techniques or my swipe file to put in better headlines and bullets.

And I’m the kind of person where my swipe file contains different lines of text, so every line of text is a different idea, and I hardly ever have more than 50 items in my swipe file.  I regularly delete stuff I haven’t used in my swipe file a lot, and about a month ago last summer, I wrote a sales letter.  I exhausted my swipe file so my swipe file is completely blank.  I have nothing in there so I’ll probably have to use maybe Five Minute Copywriting to do the editing.

So now that we’ve got the process, let’s go back over the questions one at a time so there’s no confusion about it.

So question one:  What do you want me, as the reader to do?  For example, I want you to pay me to buy a $20 e-book.

What do I as the reader want and desire?

Question three:  What will I get once I order from you and how will it benefit me?  So these are going to be your benefits, and you are going to want to list as many of these as you can because the majority will suck.

Question four:  What would my top objections as the reader be, and how would you defuse them for me?  How would you get them out of the way by revealing that your objections don’t really matter and aren’t as big of a deal as you think?

Question five:  What is your guarantee and what bonuses do you provide to make this offer a no-brainer?

And question six:  What steps do I take to order?

Question seven:  Why should I order right now instead of later?  What’s the scarcity in play?

And question eight:  What have other people said about this product?  What are the testimonials?

So if you’re trying to answer these and you’re still blocked, whip out a countdown timer.  Give yourself ten minutes to answer “what do you want me, the reader, to do?”  And as you see these numbers tick down, you’ll kind of freak out and you will be like, “All right.  I really got to answer this in ten minutes.”  At least that’s how my brain works.

So let’s go back here and let’s look at these eight questions before I let you try to answer them on your own.

So first you are going to say question one:  What do you want me as the reader to do?  So retype that down in a Word document, give yourself ten minutes, put up the countdown timer, and answer that as quickly as you can.  And don’t even think about any of the questions right now.  Just focus on answering that question.

Once that’s done, type out “What do I as the reader want and desire?”  And then put — start the countdown timer for ten minutes and nothing else, but answer that.

Question three:  What will I get once I order from you and how will it benefit me?  So what are the benefits?

Question four:  What are the top objections that the reader, me, has, and how would you defuse them for me?  What’s your guarantee?  What bonuses do you provide?

Question six:  What steps do I take to order?

Question seven:  Why order now and not later?

And question eight:  What have other people said about this product?  For me as far as testimonials, I am not big on testimonials coming out of the gate.  I’m more big on social proof.  I’m more big on what other stuff do you have in this niche?  What are your credentials?  What kind of statistics about this can you provide?  There are lots of other forms of proof that you can provide other than testimonials.

But after your product is out there and gets a bunch of sales and you have testimonials, you can almost sell without anything else.

So that’s the gist of the Bare Essence Copywriting technique where you write a sale letters by answering a few questions.  You just answer those eight questions in a Word document.  If you’re still stuck, put up a countdown timer.

If you’re still stuck again, let me give you a quick technique. You open up your instant messaging client like AIM or something.  Then if you could open up two instant messaging clients that talk to each other, that’s perfect.

So you might be able to open up Google Talk and Gmail and then talk, and have the Google Talk communicate with a separate account in your Gmail or whatever.  Just figure out a way to send instant messages to yourself.  So this is if you’re really stuck.

So in window number one you type in the questions.  So window number one you type “What do you want me, the reader, to do?”  And in your other window where you answer you type in “Well, as a reader you should blah, blah, blah,” and just that it’s a lot easier to answer your instant messages because it’s a lot less intimidating.  You have tiny blocks of text.  Anybody can talk in an instant messaging client all day versus trying to type out a big, long Word document.

So and then you keep your chat log and copy and paste in your Word document through a little bit of editing, and you have your sales letter.

So that’s how you write a sales letter by answering a few questions.  And that’s the technique I’ve used in addition to fast food copywriting and in addition to Five Minute Copywriting.  So I’ve used the Bare Essence Copywriting just to get the copy on there, and then I used one of those other two techniques to perform the editing.

Comment below and let me know if you are able to write a sales letter using those eight questions.

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Mastering the Art of Storytelling – 3 Day Story Challenge

Here’s 3 different exercises you can do to really get down to mastering story telling.

Day 1:  Write 8-10 line stories for each of the 3 plots listed below. Write fictional stories.  Just make them up just so you can get the idea of the flow, how the dots connect.  So use this as an outline and limit yourself to only 8 or 10 lines to go through each of these parts.  Same thing with here and same thing with here.  Just like I did right off the top of my head with you on this video.  Just sit down and write them down.  You can type them out; write them down.  It doesn’t matter.  Write 8-10 line stories for each of the 3 plots above.  That’s Day 1.

Plots:

  1. The journey plot:

Here’s where I started; here’s where I hit rock bottom; here’s where I rebounded and found the solution; here’s why I’m sharing it with you.  That’s it.  That’s that story in four sentences.

  1. Us vs. them

Someone or some ones, a group of people, have been keeping something from you that could enhance your life.  For some reason they’ve been hoarding information from you, whatever that reason may be.  Maybe there’s a conspiracy; maybe they just don’t want you to know about it because then it would affect them in some way; or maybe they just plain like to control other people.  Who knows?  But for some reason, someone or some ones have been keeping something from you that could enhance your life.  Here’s how I discovered this.  Because here’s how I got inside the insider’s circle.  Here’s what it actually is, or at least hint at it.  Here’s why they don’t want you to know about it, and here’s why I’m sharing it with you.  Simple, simple stuff.

  1. The Happy Accident

The final story here is the happy accident.  This is great because it’s great for selling purposes because people think the gurus are something special that they’re not.  But if an average, everyday Joe discovers by a fluke that it can work, then you think, “Well, if he can do it by accident – he’s just an everyday Joe – then I’m sure I can do it.”  So that’s the great power of this story.  “By accident I stumbled across the magic solution.  I thought it was a fluke, so here’s how I tested it.”  That handles our objection, by the way.  “Turns out it wasn’t a fluke.  Once I discovered it by accident, it was easy to improve upon it.  Here’s why I’m sharing it with you.”

Day 2 is take your favorite movie and reverse storyboard it.  This is very simply where you start at your end and work your way to the beginning.  So pick your favorite movie and then write the last scene.  This is where the characters ended up; this is what happened in the end; and then this is where they’re at now.  And then take the scene before that that led up to that final scene and then write that out.  And then take the scene before that and write that out.

It’s really amazing when you do this backwards.  Then you’re going to see, “Oh, this is how this set up this next movement.  This is how this set up this next movement.  Oh, this is how this set up…”  So you’re seeing the end before you see the beginning, which really helps you see the structure.  And so you’re being able to see these techniques firsthand.  So this is very powerful to take a plot and break it down and go through it in reverse.  So this is where they ended up; this is how they got to there; this is what led them to get from there to there; and this is where they started.

“Ohhhh, by looking at it from a whole new light by backwards, now I’m starting to see the dots.”  I kind of got this idea because I think it’s Leonardo da Vinci, in order for him to get an objective view of his paintings, what he would do is flip them upside down and put them up into a mirror.  So that way he looked at them from a completely new angle, and he was able to see things in a different way.  That’s what this is.  You’re running it backwards; so then all of a sudden you’re seeing all these connections in the story and these underlying techniques that you never saw before.

Finally, the last technique you want to learn to use to plot effectively is that take your favorite novel and attribute one phrase or even one word to each page.  So what you want to do is quickly scan through that page and see what’s the main action that’s going on on this page.  Then write that down in a 3-word phrase or even a 1-word phrase if you can get away with that.  And do that for each page.  And then you’ll say, “OK, this is the main action on this page.  This is the main action on this page.  This is the main action on this page,” and so on and so forth.  And you’ll see action in motion, and that’s a big part of the story is that action.  You’re keeping the action going; keeping the plot moving along.  And so these are the 3 techniques you’re going to want to use.  Use these for your marketing purposes. Tell a story for stories show instead of tell. Just do these 3 and then start writing stories in your copy, and before you know it you’ll be as good as anybody needs to be for telling stories to sell stuff.

Take your marketing to the next level with Kristen Joy’s  Authorpreneur Mastery: Create Your 3-month Marketing Plan in 1 Hour at: https://js241.isrefer.com/go/marketingplan/Pat4u/

Use Stories..They Show Instead of Tell. Read On…

Some like to do the tell, then show.  That’s a way you tell them what they’re going to get from it, but then you show it in action.  So you can tell somebody simply, “This is going to improve your life if you get this today.  It’s going to really make you a happier person.”  Well, you just told them.  You kind of forced it down their throat, and that creates an adversarial relationship because you’re telling them and trying to convince them, and they’re trying not to be taken.

Instead, you could give a story of somebody who used your product.  “John was exactly where you are at.  And he was pretty much at the end of his rope.  He didn’t even believe this stuff was going to work, but on just a whim he tried it anyway.  And then within 7 days John started noticing an improvement in his demeanor.  He was happier; he was more jolly to be around.  And, in fact, he started getting invited to places he normally wasn’t getting invited to simply because he had more of a magnetic personality.”

See, then you can fill in the details.  So you’re selling all the benefits there, but you’re not telling them.  You’re not coming out and saying, “You’ve got to get this.  It’s going to improve your life.  I’m hard-selling you and beating you over the head,” but you’re just showing them.  “Look at John.  John did all this great stuff.”  So stories show instead of tell, and that’s very, very important.  Think about it if you’re watching a movie.  Do they say, “There’s John.  He’s this big, mean biker dude.  Watch out for John.  He’s a tough dude.”  They don’t even say anything.  They don’t even have a narrative usually.  Usually John pulls up in his big old hog.  Vroom, vroom.  He’s got the bandanas, the tattoos on, and just a mean snarl on his face.  So they’re showing you through actions that John’s a bad dude instead of just coming out and telling you.

And that’s how you use stories to show people and demonstrate things through action instead of just telling them.  And that’s why it’s such a great tool for persuasion.  And I think without fail with maybe a couple exceptions, all my sales letter have stories.  And that’s the default setting that I try to give everything in a story format.  And stories are just really great for selling people simply for the fact is that it engages them; you can show instead of tell them; and then you can give them all sorts of information that will heighten their ability to say yes.

Mastering the Art of Storytelling in Just 7 Days

So many may say, “I can’t tell a story,” or if they do try to tell a story; they get all fancy and technical and weird with it, and so the story doesn’t really end up fulfilling its purpose.  The purpose of telling a story in this first article is to sell something.

Actually it’s super easy to sell with stories because if you study all these sales letters, you’ll find that 80 percent of them use three different types of story.  And so you really only have to learn three kinds to be good enough to sell with stories.  And a lot of people make it hard and weird, and you can just be down-to-earth like you’re talking to somebody over the table and just follow the simple plot lines that I’m going to show you, and you should be able to master the art of story telling in 7 days or less, especially with the three exercises I’m going to show you in future articles.

Really quickly…why?  Why should you learn how to master the art of story telling in 7 days or less?  Well, simply put, stories are what engage people.  What do people prefer?  Do they prefer to read a non-fiction book, or do they prefer to watch prime-time television?  And I think the answer is quite obvious.  Most people, 10 to 1 easily, probably 100 to 1, would prefer to watch a good show on television than to read a non-fiction book.  In fact, I think the average person reads three books or less a year, which is kind of sad since we’re in the information age.  It’s just a huge explosion of it.

So 10 million people tune in to watch the new episode of Lost, so people are conditioned to get information through stories.  So that makes it a perfect medium to disseminate information to them.  Because see, stories you can use to demonstrate things.  So you can tell a story to demonstrate the power of your product, and you can use it to heighten the believability of your claims through proof.  You can use that to really get their emotions pumping, so they feel they absolutely need this now or some part of their life is never going to be complete.  So you can use stories as a medium of information, and we all know that you need to give people information before they can purchase your stuff.  So this is a great way to do that.  You show them instead of tell them, which will be the next article found at: http://writerssecrets.com/use-stories-they-show-instead-of-tell-read-on/

The Ultimate Fund Raising Guide for Non-profit Organizations

For that unpopular subject: fundraising, Dr. Lant guide for doing it successfully –

Development Today: A fund raising guide for non-profit organizations  

Help your nonprofit organization survive. Thousands use this book to increase their share of those much needed funds, to raise the capital, project and operating funds they need at a time when the competition for such funds has never been more intense.
The author Dr. Jeffrey Lant has worked in the capacity as development counsel to a wide range of organizations around the nation and as a trainer in fund raising and organizational development techniques to hundreds more, he has worked with the executive directors, trustees and staff of nonprofit organizations to make sure they know exactly what they need to know to make their fund raising activities successful. Having done this for many years, he has a very clear sense of what it takes to raise money — and the things nonprofit personnel often find it so difficult to do.
DEVELOPMENT TODAY aims to deal with both areas by providing you with the exact technical information you need to raise the funds you must have and by giving you techniques to overcome your own reluctance (and that of the people you’ll be working with) towards raising money.
I know you probably hate fund raising, that you approach the subject with distaste, anxiety and an acute desire to get it over with as quickly as possible. I know the people you’ll be working with probably feel the same way. No wonder!
Fund raising is a time-consuming, slow-moving, intrusive, and often frustrating process. It’s also a crucial activity in the kind of country we have where approximately one million organizations rely in some measure on voluntary support — the kind of support DEVELOPMENT TODAY will help you get.
Until now nonprofit personnel — be they trustees, executive directors or staff — have had very little assistance with the task of raising funds expeditiously and inexpensively, of getting the kind of help they need to get on with a job they so often dislike. This is not to say that there is limited fund raising literature. Quite the contrary. But all too often this literature is maddeningly theoretical, or, even worse, it stops just at the moment you need very practical guidance.
DEVELOPMENT TODAY is Dr. Lant’s attempt to correct matters.

Get your copy at: http://amzn.to/2qKLyOd

The Most Detailed Book Ever Written on how to get all the free space you want in the print media… and all the free air time on radio and television

The Unabashed Self-Promoter’s Guide – WHAT EVERY MAN, WOMAN, CHILD AND ORGANIZATION IN AMERICA NEEDS TO KNOW ABOUT GETTING AHEAD BY EXPLOITING THE MEDIA

Thousands and thousands of people all around the world are now using this book. They range from people running small businesses to two sitting members of the United States Senate, from people with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich. Members of state legislatures and celebrities with well-known names are using this book to build their stature and promote their interests… entrepreneurs swear by it because it promotes their products and services to targeted constituencies who can buy and benefit from their babies. Entertainers, charities and nonprofit organizations of every kind, even budding revolutionaries have all found in these pages the secrets they need to influence their publics. And, not surprisingly, hundreds of authors and publishers have found here exactly what they need to sell more books.

And why not? This remains the most detailed book ever written on how to get all the freer book, space you want in the print media… and all the free air time on radio and television. What’s more the techniques work!

The Unabashed Self-Promoter’s Guide WHAT EVERY MAN, WOMAN, CHILD AND ORGANIZATION IN AMERICA NEEDS TO KNOW ABOUT GETTING AHEAD BY EXPLOITING THE MEDIA

Get your copy at: http://amzn.to/2p370S0

or as part of the Entrepreneurial Package which contains three of Dr. Lant’s Best Sellers at the cost of less than the cost of for two of the books. Actually you’re getting it FREE!

Go to: https://writerssecret.samcart.com/products/entrepreneur-package

Writing A Book Series In 3 Fast and Easy Steps

My friend and mentor, Kristen Joy (The Book Ninja), helped me so much to get my new book series out
“Bring Out The Potential Of Our Children”

I was totally over joyed when she told me I can pass on her simple easy to follow process.

She gave me this FREE Guide “Writing A Book Series In 3 Fast and Easy Steps”
to pass on to anyone who might benefit from it.

If that is you
Download your copy NOW Click Here – http://www.downloadmypdf.com/171/Tresea/BookSeriesin3StepsFINAL.pdfries,n

If you are like me and tend to procrastinate or lose focus
Why not join me and Kristen in the “Book Writing Challenge”

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How would you like to finally reach your writing goals and get your book published and in your hands before the end of the year?

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7 Ways To Get Past Writer’s Block

Oh me, oh my! My writer’s well has sure run dry. Now what? Suggestions for outsmarting writer’s block.

by  Dr. Jeffrey Lant

Author’s program note. Sooner or later EVERY writer will face the ordeal of the blank page and come up with — nothing! At such a moment, you may well fall victim to malaise, running the spectrum from anxious to suicidal. The longer the seizure lasts, the worst these reactions will be, until one completely miserable day you reckon you can never write another word again… and this can bring on not only sadness but a kind of death from which, like the real thing, there is no escape.

To help you through this situation when it inevitably occurs, I am going to pack this article with one practical suggestion after another. You may not need them now; may not need them for a decade. But keep this article readily at hand for when you do.

First suggestion. Use a special song to raise your mood and get you moving.

Have a song easily available that makes you want to surge. I have a list of favorites, all selected for their proven ability to lift my spirits and put me in the mood to give something to humanity, something like the project I’m currently writing. “Maniac” from the 2001 film “Flashdance” featuring Michael Sembello always works. I indulge myself, acting kid crazy as everything conduces to get you…. your brain…. and your prose flowing again. You’ll find this song in any search engine… turn it on, let yourself go, until you feel the unstoppable energy that this kind of insistent music delivers.

Second suggestion. The minute you get nervous, frustrated, flustered, hot under the collar, STOP and STOP at once.

The worst thing you can do is force yourself to write. Not only will the quality of what you’re writing be tainted, but you’ll hurt yourself and begin to think the writing game is not worth the candle, the worst possible conclusion.

This particular advice can be very difficult to follow. After all, you’ve been productive before and aim to be productive again just as soon as possible. Surely, if you force yourself to write you can push the blockage to one side and flow, right? Instead, sit down at your writing desk, write as much as you can that flows naturally. Stop when the flow ceases…

… even if you’ve only managed to write a single word. Pushing yourself during a block never works positively and can easily affect your self-esteem and self-confidence when the push doesn’t work.

Third Suggestion. Keep your regular writing hours, even if you cannot write your name on the page just now.

Good habits are the key to good, constant, always flowing writing. Thus, it is important during draught days to do the precise things you did during the fat days. What you produce may not be substantial — yet. But even if you find yourself in the position of Oscar Wilde (“in the morning I put in a comma; in the afternoon I took it out again.”) that won’t matter. Why? Because the most productive writers are like Pavlov’s dogs… trained to write whilst in your sanctified writer’s place.

Fourth Suggestion. Still stalled? Do this!

First of all, notice I use the word “stalled” to describe your current unproductive situation. It is a word that implies you were moving and the problem being solved you will regain your accustomed outcome… and peace of mind.

Thus, when stalled do this… Take a walk around the park (if you’re lucky enough like me to have one right out the front door, so much the better). Find yourself a shaded bench where the view is congenial. Take out the pad and paper every writer must always carry; select an object and — describe it, fully, completely, without leaving anything out of your description… writing not only factually but with as much lyric beauty as you can draw from the “dry” well at the moment.

The simple task of describing the flower bed at your feet starts the productive juices flowing… even if you’re able, just now, to write only a single word (tree) with just one adjective (green). The thousand mile journey starts with the single step; yours starts with a single word… and any word will do.

Fifth Suggestion. Copy a page of another’s prose… to get you moving.

Nothing happening so far to get your stalled skills working productively again? No worries! Take a passage from a favorite book or article, open a file and enter this text. As you do, engaging brain and nimble fingers, you’re performing a function all prose writers regularly do, in my case almost daily, that is entering reference material.

When you’ve finished so entering a block of text, go on and comment on what you’ve entered. What was good about the passage entered, what was bad, what inspired, what underwhelmed? In just a minute or two, you’re writing… perhaps not yet up to your usual level. But what of that? Your creative faculties are working; your imagination is working, your fingers are working… and soon the flow of new ideas, new insights, new observations and new perceptions will be working, perhaps even better than before.

Sixth Suggestion. Read from your own prose.

Far too many writers fail to read their prose aloud. This is bad for several reasons, including to make sure all sentences are balanced, harmonious, with every word the right word. Merely reading your prose cannot deliver the optimum result; reading aloud can.

Thus, pick up the first page of anything you’ve written, not necessarily lately either. When you’ve finished reciting this page, sit down at your computer and write a second page to accompany what you’ve already written and read. Again, by positively positioning yourself and doing your usual tasks, you ease back into your stride and the production and presentation of the right words in the right order.

And if none of this works?

Seventh Suggestion. Close, relax, start again tomorrow.

With the best will in the world and the diligent adherence to these recommendations, your block may not end in a day, a week or even a month. Thus must you continue to implement these suggestions even when they may not be immediately helpful.

Therefore, begin each writing day as you always have, at your usual time, and with your usual matutinal rites. Do not skip a single one. Similarly eat at the usual times; run your usual errands in the usual way. And above all, close your shop at the usual time with the usual activities, such as preparing reference materials for next day usage. Never stay up late forcing yourself every step of the way; that may well have been a contributing factor to the blockage in the first place.

Guaranteed results.

Follow these steps, and I guarantee your days of obstacles, impediments, blocks and absolutely no progress will be history soon enough. Moreover, because you have experienced what is often a terrifying situation, you are better prepared to see it coming and take immediate action to overcome it. Once you do, dance the “Maniac” gyrations for yourself. They’ll put you in just the right frame of mind to produce that Niagara of high energy language, the kind your readers are thrilled you never stop writing and always produce so predictably and so well.

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 60 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

 

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a success. Connect with Dr. Lant at www.drjeffreylant.com

Of Queen Victoria’s Journals

“We ARE most amused.” 43,000 pages of Queen Victoria’s journals posted online… as we dig into royal reality.

by  Dr. Jeffrey Lant.

Author’s program note. In 1979 my first book “Insubstantial Pageant: Ceremony & Confusion at Queen Victoria’s Court” was published by Hamish Hamilton in London and Taplinger in New York. It was treated as front page news in England, because it was based on hitherto unknown and unreported papers, including unpublished documents made available to me by Her Gracious Majesty The Queen.

Aside from their undeniably important content, something else was significant about this matter; the fact that it was the research of an American, indeed the very first Yank ever admitted to the treasure trove that resides in the Royal Archives at Windsor Castle. In fact, so far as I know, I remain all these many years later the only American still.  And so I am uniquely qualified to write this story.

Hear more in my recent book “Happy and Glorious. Encounters With the Windsors.”

“Soldiers of the Queen”.

As every monarch has known, a royal story goes better with a strong, rousing tune, and this one is no exception. Thus I have selected one of the best marches of the Empire on which the sun never set, “Soldiers of the Queen.” It was written and composed by Leslie Stuart in the1890s for the opening of the Manchester Ship Canal. Its lyrics were not merely catchy, they were very gospel to the people who thrilled to their imperial achievement.

“It’s the soldiers of the Queen, my lads Who’ve been, my lads, who’ve seen, my lads In the fight for England’s glory lads When we’ve had to show them what we mean.”

Go now to any search engine and find this pip of a tune which you’ll probably recall from Shirley Temple’s 1939 film “The Little Princess.” It is sure to get your blood stirring if you’ve got even a drop of the old English about you.

Enter by the tradesmen’s door.

To gain access to the sovereign’s private papers, you must apply to the Royal Librarian, in my day Sir Robin Mackworth-Young. The key to entry was being a “recognized scholar.” This meant being a known author or having secured the Ph.D. from a known university. In my case it necessitated being patient until I took my Ph.D. from Harvard University in 1975. As soon as I had it in hand, I left for England, for Windsor, for the papers I needed to complete my book.

Perhaps only a scholar given such access can know and understand the thrill, the giddy excitement as you travel to such riches. But reality entered the picture at once. I was told to go to the tradesmen’s entry where a footman in powdered hair handed me a quill pen and told me to sign in. Me? Tradesmen’s entry? The sage of Cambridge?

More sobering reality.

The footman then picked up a candelabrum and a giant key.  “This way,” he said (“doctor” and “sir” omitted), as if I were the butcher’s boy; leading me the few steps to the door at the base of the Round Tower. He unlocked the massive door and told me to ascend the stairs to the top where another heavy door would be unlocked.The concrete stairs were steep; it was cold. There was no light. I was a prisoner in the Tower, locked in at their pleasure, wondering how to get out. Now I was thrilled no longer; I was in a story that could easily be written by Edgar Allan Poe or M.R. James, both masters of the macabre.

“We’ve been expecting you.”

Then as I reached the top, the door swung open, there was light, warmth and a greeting from Miss Jane Langton. She showed me my room, told me which papers they had laid out and explained the rules, viz that I must take tea with the staff daily and leave for luncheon. I resented both rules; I had come a long way to gather what I needed… and luncheon was immaterial. Still I was logged out then, too, to log in again in 60 minutes sharp.

Her Majesty The Scribbler.

Victoria became sovereign by birth, merit being no part of the matter. But she became a writer by hard work, assiduous effort, and the constant perfecting of her craft. I liked that about her from the start, for she knew the burden of the blank page… and she knew the necessity to write regularly, frequently, and follow the writer’s first rule: to write about what she knew. She did, publishing two best-selling books, writing thousands of letters (only a fraction in print) and creating the most important royal journal ever written.

Thus each day I was allowed in the Round Tower, I was in direct, personal converse with the majesty that reigned over a preponderance of the known world. At first, of course, there were her quirks and abysmal handwriting to learn. This wasn’t easy for Queen Victoria was famous for her illegible hand and abbreviations… the text messaging of her day. However, in due course I mastered both to the extent that the staff would bring me papers they were working on and asked for my opinion. Thus, I built bridges with people not keen on my American heritage and became a known master of royal cryptograms, to the extent the staff would often compliment my proven skills… and in truth I earned their regard, though there were frustrating times when the Queen’s execrable handwriting defeated us all.

Now available to the world at.

Now thanks to the generosity of Queen Elizabeth II you need not demonstrate that you are a “recognized scholar” to gain access. No interview required with a pompous minor member of the royal staff; no forced tea or luncheon… just you and the great Queen, from the comfort of your home. All this deserves the highest praise and gratitude and as the complete collection is indexed (a gigantic task indeed), your praise should swell, too.

But now it is time to dip into Her Majesty’s actual words, where you find from the very first a woman of honesty, directness, of strong sentiments, but no pretence at all. See for yourself…

On her birthday, May 24, 1837. “Today is my eighteenth birthday! How old! and yet how far I am from being what I should be. I shall from this day take the firm resolution to study with renewed assiduity, to keep my attention always well fixed on whatever I am about, and to strive to become every day less trifling and more fit for what, if Heaven wills it, I’m some day to be.”

On proposing to her adored Prince Albert, (October 15, 1839). “My mind is quite made up, and I told Albert this morning of it. The warm affection he showed me on learning this gave me great pleasure. He seems perfection, and I think that I have the prospect of very great happiness before me. I love him more than I can say…”

And this effusion: “I really cannot say how proud I feel to be the Queen of such a nation.” She entered it into her journal the evening of her coronation, June 28, 1838… but she felt this way every day of her life. I felt this commitment strongly as I worked busily in the Round Tower so many years ago! Now this feeling can be yours wherever you are as you dig in to her most private thoughts. God save the Queen… and every word she ever wrote.

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 60 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

 

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a success. Connect with Dr. Lant at www.drjeffreylant.com

Of Fables and Unicorns

‘… Well,  now that we have seen each other,’ said the Unicorn, ‘If you believe in me, I’ll believe in you.’
By Dr. Jeffrey Lant

Author’s program note. In 1967 the Irish Rovers, a Canadian group audaciously featuring good natured boys from both the Orange and the Green, had a huge international hit. It was called “The Unicorn”, and it caught just the right whimsical note for its subject… and for this article. Go to any search engine and find it now. Then allow the music to do its insidious task… and in a minute, no matter how onerous your cares today, you’ll be smiling. What’s more that smile will grow to a grin when you learn that the unicorn lives…

The Arabian oryx.

Every fable, every legend, every great enduring story, no matter how fabulous or unlikely, has its roots in something real, tangible, actual. And the story of the unicorn, one of the longest running fables on this planet, is no exception. Once upon a time someone, though we shall probably never know exactly who, saw a thing… and imagined more; the tale growing in the telling, embroidered by all, a pleasure to hear, its enhancements eagerly awaited.

In this case, the thing seen was called the Arabian oryx, whose distinctive horns are widely believed to have given rise to the unicorn legend. I have good news about these benign creatures, so much a part of our imagination: they are now classified as “vulnerable”, not “extinct”. Accordingly we should give a cheer, for these days, as one species after another faces oblivion, we must take our good news where we can find it. And this is good news, indeed… for it means the oryx has been given the gift of time…

Extinct in the wild in the 1970s.

The last oryx in the wild was shot to death in the early 1970s… and that, it was thought, was that. But humans, the main predator of the oryx (wolves being a distant second) having wiped out the breed…. then, paradoxically, started strenuous efforts to revive the breed, using stock from zoos, animal parks and private collections. Its enduring legend as the unicorn made these people anxious to help. The objective was to breed enough so they could be successfully reintroduced to their habitat on the Arabian peninsula.

The oryx, glad for the help, responded as hoped to this special effort…and in due course began to return to its harsh wild conditions. It returned to Oman first, later to the deserts of Saudi Arabia.. . Israel, the United Arab Emirates… then, most recently, Jordan. About 1000 of these creatures now exist… and are doing what they need to do to survive…. and thrive, living in reality, not just in stories, no matter how enthralling.

But the stories of the oryx ARE enthralling… because people have an enduring need for the wonder of fables. And if you squint your eyes just so… you will not see a beast, no matter how attractive… you will see a fabulous one-horned creature with the power to engage our mind and lighten our load.

Al Maha

The Arabian oryx (also called the white oryx) is known locally as Al Maha and features widely in Arabic poetry and painting. It can smell water from miles away, has wide hooves that let it easily navigate shifting sand, and lives in small herds of eight to 10 animals.

Have you ever been in a desert at midday, where the heat shimmers and the mind plays tricks? In such a place, at such a time, it is easy to see what you have never known before. No mirage… but an actuality that belongs to you alone. In such a moment the fabulous unicorn presents itself for your inspection, bows its head the better to show its horn… then recedes into the shimmer… going, going, gone… now your quest for life. So the unicorn enchants and makes believers of us all… The legend begins.

Perhaps the earliest mention of the unicorn is by the famed Greek historian Herodotus in the third century BC. He called it a “horned ass”. A century later, spurred by the travels into Persia of the Greek historian and physician Ctesias, tales of the unicorn were widespread, losing nothing in the telling.

Ctesias, who admits he never saw one, quizzed local merchants and other travelers for whatever information they had. These folks, Persians and not above hoodwinking a Greek. fed Ctesias the details he longed for. Bit by bit he got a complete impression of the “wild ass of India”. It was the size of a horse, with a white body, a red head, bluish eyes, and a straight horn on its forehead, a cubit long.

It was the horn, all agreed, that riveted their attention… and while no Persiian seemed to know all its attributes… each one added another, turning the unicorn into a beast of awe, wonder, and power.

The horn, the all important horn, was magical, possessing key ingredients for mediaeval medicaments. It offered protection against poisons (no small thing in a world where a pinch of this, a smidgeon of that, could alter a royal succession or remove a pesky husband, or wife). Worn as jewelry, it protected the wearer from evil.

Burgeoning demand, miniscule supply.

There could never be enough of such potency… and, of course, charlatans, all believability, seduced the gullible and credulous, offering everything, delivering nothing. Other charlatans, all sanctimony and solemnity, arose with the means, so they insisted, of determining whether the horn was real… or not.

Place a scorpion under a dish with a piece of horn. If the scorpion dies in a matter of hours, the horn is real.

Feed arsenic to pigeons, followed by a dose of unicorn horn. If the pigeons live, the horn is genuine.

Draw a ring on the floor with the horn. If the horn is real, a spider will not be able to cross the ring.

Place the horn in cold water. If the water bubbles but remains cold, the horn came from a true and real unicorn.

You get the idea.

Capturing unicorns.

Its potency known… ways of certifying its authenticity at hand… the unceasing problem was how to find unicorns… and how to capture them. Here a magnificent series of tapestries made in Belgium in 1500 hold clues. Bought by John D. Rockefeller, the richest man on earth, in 1922, they are now on display at the Cloisters museum in New York.

There are 7 tapestries in this series which portrays, in fine detail and consummate craftsmanship, a unicorn hunt. The men, nobles all, are chasing the unicorn as if it were standard quarry. And, of course, the unicorn easily eludes them, laughing the while.

In the fifth tapestry, however, the unicorn is captured… by the power of a young maid, who represents the Virgin Mary. She needs do nothing but sit in complete tranquility. The unicorn, perhaps knowledgeable of its fate, advances unforced, puts its head in the virgin’s lap…and so becomes, in the seventh and most celebrated tapestry, a prisoner, chained to a tree within a round wooden fence; its destiny sealed.

In the words of Lewis Carroll (Through the Looking Glass. 1871) “… Well, now, that we have seen each other,” said the Unicorn, “if you’ll believe in me, I’ll believe in you.” I feel sure she did… and that the unicorn abides, at peace, his head forever in her lap. May the renewing oryx fare as well.

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About The Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 60 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a success. Connect with Dr. Lant at www.drjeffreylant.com

 

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