Category Archives: How to and Tips

Blog Posting Made Easy with This Simple Blogging Formula

What do you think of the idea of spending an evening to fill up your blog for an entire year?

What about spending a weekend on and off just writing a few quick blog posts, and then schedule them far enough in the future that if you have more stuff to say later, you can fill it in between the scheduled posts but, even if you don’t, you’ll still have a blog that posts content on a regular basis for an entire year?

Blogging isn’t that difficult. It doesn’t have to be another site you maintain, it doesn’t have to be an extra task you do every single day and it doesn’t have to be an extra chore.

Here’s an overnight blogging system, to make your blog posting simple.

Use it to crank out a few blog posts, and then sit back and let it do some promoting for you.

The Point of Your Blog

A blog is like a journal where you set up a site and you can post your articles or your content and it’s organized by date.

Now if you are trying to do some marketing, it should be a lead-in to your regular products; or even if you don’t have products, it should be a lead-in to your affiliate programs.

Now here’s something to ask yourself – does your content go anywhere?

Keep this in mind anytime you’re blogging: That you’re not blogging for charity, you’re not blogging just to be a nice guy, you’re blogging because it’s supposed to lead somewhere.

Use your blog to lead in to your regular products and get some regular readers who flock to your blog every time you have something new to say. Use your blog for email opt-ins, better than just allowing people to subscribe to an RSS feed to get notified about new posts.  You’re going to want to get people on an email mailing list as well, so that when you make new blog posts you can send them a message and they can come and read it; and when you launch new products, they’ll get those messages as well.

Your goal is to fill up your blog for 12 months. One blog, which is about a year old, has 56 posts and almost 1,500 comments, and it looks like a pretty busy blog – even though when you think about it, 56 posts?  What is that?  Like, five posts a month.  But because it is marketed to my list and because I have a call to action at the bottom and because I gather opt-ins on that blog, I’ve got an average of 26.5 comments per post. And I get that because every time I make a new blog post, I type out a special message to my mailing list, not just an automatic notification, but a real reason and a teaser type hook of why they should read it and why they should post.

I do article marketing. The extra articles I write that don’t really fit on my blog I will submit to article directories and for many of them, in the resource box, instead of plugging some actual product, I will plug the specific blog post it relates to, because people were on that article site reading free information, so the perfect transition is to go to my blog to read free information and then maybe when they’re on the blog, then they can opt in to a list. And then once they’re on a list for a while and I’ve built up their trust, then I can hit them with some low-ticket stuff; then once they bought a few low-ticket products, I can start hitting them with the high-ticket products.

So I’ve got the list sending traffic to the blog, I’ve got articles going to the blog, I market on forums and I have my forum signature pointing to my blog.  And when I have a popular blog post I might sometimes change my forum signature to point directly to a specific blog post.

What do you want on your blog?

You want to put the best stuff you have to write on your blog. If you don’t write a lot, then fine you can put every single thing you write on your blog. But for me, I never really want to post more than one blog post a week. Sometimes I do it more frequently, but I don’t want to consistently post more than one blog post a week. If you remember I have had 56 posts on my blog in the past year so that’s about one post a week. That seems to be good enough that my list pays attention, then I have something to say – because I’m not mailing too often – and I also can keep their attention – because if you don’t post often enough, they’re just not going to come, no matter what.

So if you can write one article a week, post it on your blog. If you can write two articles a week, post one of those articles on the blog and submit one of the articles to the article directories to get traffic back to the blog, to get people to opt-in and to buy from you.

What do you want to post on your blog? You want to post the tame stuff – the “neutered” content – onto the article directories because you want it to be accepted by as many places as possible. But if you have an article that might be a little more on the promotional side or might be a little more on the controversial side, and you’re afraid it might not get approved by as many article directories, then you should post it on your blog, especially because this is the kind of stuff people will actually respond to.

If you write an article that’s so good that people are going to respond to it and you submit it to article directories, it ends up in other article sites, ends up on other people’s blogs and other people’s newsletters. So what? How does that benefit you if people respond to someone else posting your article?

So you want to write articles on your blog that people will respond to, that get people going, because they’re adding more content to your site, they’re making your site look more popular and then that’ll lead into more visitors and more commenters. It’s a windfall.

Blog posts can be even shorter than articles. Nobody said there is a set length on blog posts. There’s always a set length on articles but blog posts can be as long or as short as you want. I try to keep it under three pages but sometimes I’ll have blog posts that are not even half a page. And that’s totally fine.

You can ask questions on your blog. So even if you have stuff you’re not totally sure of, asking questions on the blog is great because they bring in more people responding. And with articles that aren’t exactly article-length – if you write an article and it’s just too short and you’re only making one quick point and you don’t have time to make it better, just post it on the blog.

The plan is to crank out as many blog posts as you can in a one hour period, because we don’t want to have to write a blog post, then go back to the regular marketing, then go back to the blog posts, go back to marketing, go back to the blog posts. No way. That is a guaranteed way to make sure that the blogging takes up too much of your time. So, you want to get yourself in the mood to write a bunch of blog posts, write them out, schedule them, and then not have to think about it for a very long time.

So a one hour period, alright. Make a commitment to me that for 60 minutes you will just crank out a handful of blog posts. Don’t get up, don’t answer the phone, don’t have any browser windows open, don’t check email, don’t let anybody disturb you. Just say, “For one hour, I need this time to myself to crank out a bunch of blog posts.” You can write them to be a hundred words, they can a third of a page, they can be a full page, they can be a page and a half – it doesn’t matter. A hundred word post or a five hundred word post? They both work.

All I want you to do is to knock out the first six months. So sit down for one hour and knock out the first six months of blog posts. Since we’re doing the bare minimum, let’s just say we’re going to post one blog entry per month, ok. That’s the parameters I’m going to set here. So, for one hour, you’re going to write six posts. I’m sure that if someone sat you down and grilled you for 10 minutes on one subject, you could say a heck of a lot about that subject, 10 minutes is a long time. I know you’ve had to give presentations – maybe for school, or for work, or for some kind of club or activity. 10 minutes is a long time to talk. You can get a lot of stuff down in 10 minutes. So you just do this 10 minute thing six times.

You want to knock out six posts and then we will schedule them one month apart and that gives us the first six months of content.

Once that’s completely done and maybe a day from now, or a couple weeks from now, or a month from now, if you want to write something else, you can fill in stuff in between those one-month gaps, but only four posts per month max, because there is such a thing as posting to your blog too often. I have followed many blogs where the guy posted every day. And I could keep that up for maybe a month or two, but then at some point it just became too tough.

So give people the break.  At least give them a weekend or at least post different types of content. So maybe one day you’ll do a video, maybe one day you’ll do text, but just don’t overload them.  Don’t post a bunch of entries per day. Space it out because it’ll last longer.

For my BLOGGING FORMULA Go to:

Simple Blogging Formula

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant  Get Your FREE Copy CLICK HERE

7 Tips For Effective Book Descriptions To Draw Readers In!

People always judge a book by its cover.

You have a great cover, right? That’s one of the most important ways to capture people’s attention when they’re searching through Amazon or any bookseller trying to find a book that interests them.

After looking at a cover, the next thing people do is look at the book’s blurb, or description. Creating a great description is a really overlooked skill.

Think about how people shop at a physical bookstore– if the description (such as what’s written on the front and back covers) doesn’t shine, then people are very likely to just set that book back down on the shelf.

The same thing happens online. If you don’t have a great book description, people are likely to click the back button away from your book.

This is, unfortunately, one of those areas of self-publishing that so many people get wrong. They spend so much time creating and editing the book and making sure they have a great book cover that doing anything else seems a little exhausting.

But, you’re really trouncing on your own profits if you ignore the description. The good news is that it really doesn’t have to take that long at all to craft a great description. After a while, you’ll be an old pro.

Book descriptions or blurbs don’t have to be long (and probably shouldn’t be) but they are important.

Using Your Copywriting Skills to Write a Great Description

Have you studied copywriting at all as part of your business? It’s a really helpful skill. Think of your book’s Amazon page as a mini sales letter.

You don’t want to hype your book up, but you do want to make it interesting and appealing.

Think about where people are and what they want. What are their emotions and needs as they read your book’s description? How can you capture them and make them want to keep reading your short blurb and then go on to buy or download your sample?

Study What Other Authors Are Doing

One way you can figure out what will work for your audience when it comes to your book blurb is by studying what other authors are doing.

How long is their blurb? Did they use any HTML formatting? Did they include any of the elements of copy?

Did they leave an element of mystery?

Study what works for the successful authors of your niche. That’s one of the best things you can do.

You’ll probably see some common threads among successfully self-published books in your niche or genre.

Take notes on what you find so you are ready to go when it’s actually time to write your description or blurb.

Writing a Fiction Blurb

Writing a fiction blurb is different from writing a nonfiction blurb.

In this case, you’ll want to pique the interest of the reader.

How are blurbs in your genre typically presented?

Introduce the main character and the main tension they’re faced with. Maybe introduce a supporting character or antagonist.

What are they up against? What are the stakes?

Study what readers in your genre expect and deliver that. Make sure you include what’s different about your book as part of your blurb while also including those expected elements.

Writing a Nonfiction Description

When you write a nonfiction blurb, it’s important to pay attention to the desire people have when they read your book. What is the benefit they expect to get out of it?

What sets your book apart? What can people hope to learn?

It can really help draw people in if you use a story and try to connect with them right there in the blurb.

Depending on the book, you can use a list of benefits within your blurb.

In other cases, it might be appropriate to include a little about you and your qualifications for writing the book.

As always—take a look at what other successful self-published authors are doing within their blurbs for your niche.

Using HTML for Your Book’s Kindle Page

Relatively few people know this, but Amazon allows you to use a limited amount of HTML for your book’s description:

https://kdp.amazon.com/help?topicId=A377RPHW6ZG4D8

Doing this the right way can help your book stand out and make it more enticing. Just make sure not to overdo it and note that it can look different on the various Kindle screens than it does on the regular Amazon page within your web browser.

Test different heading styles and bolding out to see what works for you.

Using Keywords in Your Description

It can really be beneficial to sprinkle some of your top targeted keywords within your description. This is something many people neglect to do and that’s a mistake.

Hopefully, you’ve figured out which keywords you should be targeting. If you haven’t, then start to type keywords that are related to your genre, niche, or topic into the Amazon search bar. You’ll see search suggestions pop up.

Click through the various keyword options. What makes the most sense for your book? What’s the competition like for those keywords? You want something that’s highly searched but that’s also lower in competition so you have hopes of ranking for those keywords in Amazon’s search engines. You should also use these keywords in the keyword area when you’re uploading your book to publish, by the way. And also, consider fitting your top keywords in your title as well.

Effective Descriptions Lead to Sales

Please don’t ignore the benefit of a powerful description. There are so many other books out there. Having an effective description is a good way to ensure your book stands out.

The title and cover of your book have captivated your audience in some way. Now, your description can be the thing that really hooks them.

Once you write your description, go through a checklist you create for yourself based on what works for your genre. Have you covered all your bases? Can people tell what your book is about? Are they enticed to buy your book, or at least download the sample?

Consider what’s really going to sell your book without being too hypey. This is a skill you can develop over time.

 

50 Journalling Tips

Journaling is a fun and rewarding way to document the life’s happenings. It helps one to understand who they were then, who they are now and who they want to be in the future. Journaling can help a person find answers and insight to things affecting their lives. It can help them clear their mind of struggles, savor their accomplishments and much, much more.

If you’ve considered taking up journaling, keep these tips in mind.

  1. Journal daily for best results. This allows you to document things in much more detail.
  2. You don’t have to write a novel, just a few sentences will do.
  3. Journal when your mind is at ease so you can focus. This may be first thing in the morning, during your lunch break or the last thing you do at night.
  4. Record more than just your thoughts. Include your feelings, the sights, sounds and smells around you. What color was the sky? Did you smell fresh cut grass? What was the person wearing?
  5. Write about where you are in life at this moment.
  6. Write about how you got to this moment in life and where you see yourself going from here.
  7. Don’t worry about using correct grammar, full sentences or punctuation. This is for your eyes only. Just let the thoughts flow.
  8. Don’t censor your thoughts or feelings. Just write it as you see, think or feel it.
  9. Create a gratitude journal for all the things you are grateful for. When you’re feeling lost or down, read through it to brighten your day.
  10. Include more than just words. Photos, drawings, stickers, poems, quotes, scriptures, mementos and more can be added.
  11. Journal about your successes and failures. It will bring you much insight.
  12. When trying to solve a problem, write it down in third person so you see it from a new perspective.
  13. Don’t just surface write. Tap into your deeper emotions and thoughts to get the most benefit for your efforts.
  14. Pen and paper are much more effective for journaling than using digital devices.
  15. If pen and paper just doesn’t work for you, then go the digital route. It’s better than not journaling at all.
  16. Set limits, at least at first. Start with 2 minutes or one page and work your way to the point where you feel most comfortable. Once you get into a groove, aim for 10-15 minutes of journaling but again, do what feels right for you.
  17. Do not edit. The whole point in journaling is to explore your mind and document your thoughts. Editing stops the natural flow of things.
  18. Add a memorable title and date to each entry.
  19. Keep your journal in a secure location to ease your mind about writing private things.
  20. Journal in the same location every day. This might be your dining room table, your bed or your favorite coffee shop.
  21. Leave room for a table of contents. Once your journal is complete, you can add it at that time. This will allow you to quickly find what you are looking for.
  22. If you struggle to journal, try a different method. If you’re currently using an app, see if pen and paper will work better. Change the time or location you journal to see if that helps.
  23. Make a list of writing prompts to help when you feel you have nothing to write about.
  24. If you are short on time, make note of the most important details and come back to finish the writing later.
  25. Take your journal everywhere you go. You never know when an inspiring thought will come.
  26. Journal about anything that is important to you; people, places, ideas, books, poetry, etc.
  27. Add new words to your journal. Select a word and see if you can use it in your journal for the day.
  28. If necessary, great a starter phrase and use it time and again. “It all started….”
  29. Get creative. Add fun, silly thoughts to your journal. You don’t always have to be serious.
  30. No matter how you feel, write every day. Write when you’re sick, when you’re happy, when your sad, when you’re tired or hung over.
  31. Are you working towards something big? If so, document your progress.
  32. Use your journal to plan future events. Planning a vacation? Getting married?
  33. Document your goals, if you have any and your progress as you work towards them.
  34. Record details such conversations, time, date, location, the weather, your mood, your reactions to something and more.
  35. Use your journal to document your bucket list(s).
  36. Journal about things that make you feel good or feel bad.
  37. Journal about your most secret thoughts and ideas.
  38. Journal about others in your life; your friends, family, co-workers, pets, etc.
  39. Document lessons you’ve learned.
  40. Journal about the dreams you have at night as well as your dreams and aspirations.
  41. Never miss more than a few days of journaling at one time. It could create a stall that might last much longer.
  42. Keep your journal within sight so you can write things down as they come to you.
  43. Become one with nature. Grab your journal and take a walk. Stop somewhere safe and quiet to document the sights and sounds you hear and see.
  44. Before you start writing, relax and breathe deep. Clear your mind to everything except what you plan to write about at that moment.
  45. Use a timer if necessary to take the pressure of having to write off your shoulders.
  46. When trying to solve a problem, consider the outcomes of each scenario. If that happens, then what? If it doesn’t happen, what then? If it happens another way, how will that affect things? How likely is this to happen?
  47. At times, you may want to conduct a total mind dump. When this happens just start writing. Don’t worry if it makes sense, just write everything that comes to mind. You’ll feel like a new person getting those thoughts off of your mind and you can explore individual pieces of the mind dump at a later time if you feel like it.
  48. Consider writing “Top Ten” lists. “Top 10 Things I Worry About”, “Top 10 Things I Love About Myself” and so forth.
  49. Don’t forget to include perspective. Consider allows you to consider things from a different point of view. This may be reflecting back on past things, considering how another person feels or imagining how things might look, feel or be different in the future.
  50. Be authentic. Journaling is for your own well being. Don’t be scared to share your core values, your joy and love, your spirituality, creativity, fears, likes and dislikes.

 

Capturing the moment in the written form has so many benefits to your mind and body. If you journal regularly and truthfully, it can literally change your life.

Quick and Simple…Bare Essence Copy Writing

Bare Essence Copywritng from Robert Plank
So there’s lots of ways to write your sales letter, to write copy, but who the heck wants to spend a few weeks writing sales copy? Who the heck wants to spend a week or a few days or even a full day writing a sales letter? You should just be able to sit down and crank it out in one sitting; crank it out in an hour or two and be done with it. Speed copy.
First let’s figure out how I normally write copy and when I use which technique. And then we’re going to talk about this new Bare Essence Copywriting technique, which is a lot simpler, where all you have to do is answer a few questions and the copy will just flow out of you.

So, when do I write each different kind of copy?  I’ve noticed that I have to do either the fast or the really, really, really fast method depending on which mood I’m in because I can’t always write it the same way because I’ll get bored.

So if I know a lot about what I want to say and I have a big swipe file built up, then I’m going to use the two-hour formula, which is the fast food copywriting formula.

So this is where I start with my table of contents, and I turn my table of contents into a sales letter.  So I take the table of contents, turn them into features, then into benefits, and I expand those into bullet points; and then I add the headlines, the sub-headlines, the storytelling, the guarantee, all that good stuff.

And when I’m just really, totally stuck, I will use my five-minute formula called “Five Minute Copywriting,” where I’ll take a bunch of plug and play stuff, like fill in the blank stuff.  So I have a stack of headlines where it’ll say, “Something, something.  Blank something in the blank.”  You stick in what your thing is selling, what your thing is about.

And so that is really fast, but that’s also really cookie cutter, really low quality.  So I try to only use the five-minute formula if I’m really stuck and I have almost no creativity.  So if I’m in a less creative mood, I follow more of a template.  And there’s nothing wrong with that because if you’re just too creative, then your process isn’t as repeatable and your process is like, “Well, when I’m in exactly the right mood, and I sit down at my computer at exactly the right time and who knows how long it’s gonna take.”  Who wants that?

So if you’ve got writer’s block, it means you have too much creativity and you need a system.  You need to dumb it down and turn it into step-by-step instructions, so that there’s no question about what you need to do next.

So my fast food copywriting — writing a sales letter in  two-hour method — is where you take the pieces of your book or in your video series or whatever, and you cut them up into pieces.  So if it’s a book, you take the table of contents.  If it’s a video series, you take each video and you turn those into features.

So if you had your chapter one of “How to Install a WordPress Blog,” and so video one would say, “How to Install a WordPress Blog” and that turned into a feature would be “How to Install a WordPress Blog and Get the Database Set Up and Get the Correct Theme Set Up.”  And so on.

But that’s not very exciting.  There’s no “what’s in it for me.”  So you take that statement about how to get the blog set up, how to get the database and the theme, and you say, “Well okay, here’s how to set up the WordPress blog, database, and theme.  So what?”  And then as a response for that you say, “Here are some simple step-by-step instructions to get your WordPress blog installed in seven minutes with almost no work.”

And then you ask again, so what?  And your answer to that is “Here is how to set up a WordPress blog in seven minutes or less, get exactly the theme you want, and start making new blog posts in less time than it takes to take a shower.”

See how that worked?  I couldn’t have come up with such a good bullet point — well it’s not great but I couldn’t have come up with a decent benefit just out of the gate.  I had to think about first, “What is this about?”  Then another thing about “What does that mean?” which means that is a feature.  Then I had to ask twice “so what?” to get it turned into a proper benefit.

So then let’s say the second chapter was about what plug-ins to use and so on.  I do the exact same thing and try to figure out how to install plug-ins.  What does it actually mean?  So what?  And then I turn that into more of a “what does it mean for you?”  Ask “so what,” again.  Turn it into “What does it really mean for you?” and “What can you do with it?  Because I think when the first time you ask “So what?” the only thing that is on your mind is “What does it mean for you?”  But then when you ask, “So what?” again, you’ve already answered, “What does it mean for you?”  And now it’s “Now where can you go with that now that you know what it means for you?”

So you’ve got your list of benefits, and then you expand those benefits.  So if you notice that your benefits are really detailed and you can make sub-benefits, the more the better.  So for that first chapter we were talking about getting a theme set up and getting the database set up so your sub-benefits can be, like, you don’t have to worry about setting up a database ever again.  Just follow these three steps.

And then another sub-benefit could be have your friends and your competition scratching their heads and wondering how you ended up with a WordPress theme so great, and the last few, who your WordPress theme designer was that you paid thousands of dollars, but they don’t know you got a WordPress template for free.

Then you come up with a headline.  So you come up with something attention-grabbing that gets people to want to know more about WordPress plug-ins and so on.  So you do all that stuff.  So you got your headline, you got your benefits; and if you got a lot of benefits and you have a lot to say, you break it up with sub-headlines.  And at the end you say, “So here’s everything you get.  You get this report that teaches all the stuff about WordPress blogs.  You get these videos that teach all this stuff about WordPress blogs.  So what I want you to do now is click on this order button and purchase this course, and you’ll be taken to the next page to enter your information.  And within less than a minute you will have instant access to these five hours of videos and these 11 scripts, which you can plug into your blog right now, and you will be on your way to installing WordPress in less than seven minutes.”

And that’s basically the formula.  It’s a lot more detailed than that; and I include strategies  to overcome writer’s block, how to come up with a headline, how to come up with a story, how to avoid common copy mistakes, and so on.  And as far as the time I put into that, I set a timer for one hour; so I spend one hour of listening to benefits, making summary and the call to action, and then one hour on the headline and the sub-headlines, because those are going to be the most important parts, and those are going to be the things that grab the most attention.

So that’s when I’m in like a somewhat creative mood, not super creative, but it will get the job done.

If I’m really, really stuck, that’s when I go to my Five Minute Copywriting; and yes, sometimes I just use one, and sometimes I use both.  It just depends.  So if I’m really, really stuck, then I do this Five Minute Copywriting.

So Five Minute Copywriting means you can come up with a really basic — about a one-page sales letter — in five minutes.  And if you don’t like it, then you can spend another five minutes going through each step again and improving those steps.  And if you don’t like it again, you can spend another five minutes going through it again.  But usually I find that after about two passes, I’m happy with it.  So it ends up being about 15 minutes of work total, but the thing that makes it five minute is, after five minutes it’s decent enough.  After five minutes you can send traffic to it and you can send your lists to it.

And sometimes I use Five Minute Copywriting to improve existing sales letters.  So maybe I’ll have a sales letter that I already built in two hours using Fast Food Copywriting, but I wasn’t super happy with it.  And I think a few things can be changed, but I’m not sure exactly what to change so I just use the Five Minute Copywriting formula to go through and bump up the sales letter to the next level.

So what you do with Five Minute Copywriting is first you do a little bit of research.  So this is like the pre-copywriting.  You figure out what headline you want.  To do this I search “digg.com” and “blog” plus my keywords, and usually you can find some titles that use your niche keyword that got a lot of traffic; and usually they’re funny or they’re clever or just weird enough that will grab attention.  Figure out a good headline or a good story, and then you match it to these copywriting templates.

So I’ve got a big list of plug and play stories, headlines, and bullets; and they each have different categories.  So figure out what kind of story you want and it’ll give you a setting and a starting point for the story you want to tell.

For the headline you have — there’s I think 10 or 15 categories of headlines that I have — and you pick what kind you want.  Do you want the controversy?  Do you want a question?  Do you want a challenge?   Do you want a shock and awe?  And then it’ll give you a headline, but it’ll leave one word out and that one word you could plug in as your product name or your niche or whatever.  And then if you really don’t like the headline, you can rewrite it, but it gives you somewhere to start.

Same way with bullet points.  You decide what kind of bullet points you want, what category, and you can fill in stuff.  And then with offers you can decide if you want a really aggressive offer or more of an implied offer.  And then a guarantee.  Do you want to stress the length of the guarantee or how easy the guarantee is?  Do you want a simple or a detailed guarantee?

And then I share a lot of time management and productivity tactics that I use to really psyche myself up and get ready to produce a sales letter in five minutes, because it’s really important that you don’t stop writing and you don’t stop thinking because otherwise five minutes isn’t a lot of time.  And I have it mapped out so you spend one minute doing this one thing, one minute doing the next thing.  So if you spend 30, 45 seconds waiting around each time, that’s most of your time sucked up, so you don’t want that.  So you need these very special tactics to get you psyched up.

But basically it’s some fill in the blank copywriting, where I’ve taken some popular headlines, and I’ve just removed the part that makes them unique.  And then you just stick it right back in, and then you can reuse the headline, so it’s sort of a swipe file in that way.

So that was the Fast Food and the Five Minute Copywriting.  Now let’s get into what is Bare Essence Copywriting

So this is where you don’t know where to start, but you don’t want something as dumb as fill in the blank headlines.  So instead we’re going to answer a series of questions related to your copy as if you are being interviewed.

So this technique works if you’re the person who made the product that the copy is about, and it means that you’re knowledgeable.  You know what your customers want.  So this is more like customer-oriented, emotion-oriented copywriting style.

And if you think about it, any good copywriter is going to ask you a few questions.  They’re going to interview you anyway and then rewrite what you said.  So you’re already doing 80 percent of the work.  So why not write a first draft average version of your sales letter in an hour or so?  And then you can apply these little tweaks over time, so later on if you decide you wanted a better headline or maybe rewrite this or that bullet point, you can, but the basics are there.

So what are these questions we are going to answer?  There are these eight questions, and the procedure is we are going to write them out as questions and then answer them.  And I’ll get to that in a minute.  But the eight questions are:

What do you want the reader to do?

What does the reader want and desire?

What is the payoff?

What will they get once they order from you and how will it benefit them?

What are their top objections and how would you defuse them?

What is the guarantee and what bonuses do you provide to make the guarantee not even relevant?

What step should be taken to order?

What have other people said about the product?

Okay, so here are the eight questions, and so you’re going to start by retyping question one into a Word document.  It’s very important that you retype because this gets the questions embedded in your brain, and it’s very important that you keep it as a question.

I don’t want you to just look at the question and answer in the Word document.  I don’t want you to retype the question as a statement or as a sub-header.  You need to retype that as a question and then type your answer right underneath it because you can also remove questions later.

So retyping is very important, and it’s so important I made it a capital “I” as Important.  And you are going to want to answer it as if someone asked it.  That is the whole reason we have it as a question.  Because when you read questions and answer them, it feels like somebody asked them because you are so used to answering questions on the phone.  You’re so used to seeing questions in e-mail, and then you retype an e-mail as a reply.  So answer it as if someone asked.

So when I answer all these eight questions, if I have a lot to say, I end up with usually two to five pages of copy, which is average copy; and then I can quickly edit it later for better headlines or bullets.  So either I do that by hand or I use the fast food copywriting or the Five Minute Copywriting techniques or my swipe file to put in better headlines and bullets.

And I’m the kind of person where my swipe file contains different lines of text, so every line of text is a different idea, and I hardly ever have more than 50 items in my swipe file.  I regularly delete stuff I haven’t used in my swipe file a lot, and about a month ago last summer, I wrote a sales letter.  I exhausted my swipe file so my swipe file is completely blank.  I have nothing in there so I’ll probably have to use maybe Five Minute Copywriting to do the editing.

So now that we’ve got the process, let’s go back over the questions one at a time so there’s no confusion about it.

So question one:  What do you want me, as the reader to do?  For example, I want you to pay me to buy a $20 e-book.

What do I as the reader want and desire?

Question three:  What will I get once I order from you and how will it benefit me?  So these are going to be your benefits, and you are going to want to list as many of these as you can because the majority will suck.

Question four:  What would my top objections as the reader be, and how would you defuse them for me?  How would you get them out of the way by revealing that your objections don’t really matter and aren’t as big of a deal as you think?

Question five:  What is your guarantee and what bonuses do you provide to make this offer a no-brainer?

And question six:  What steps do I take to order?

Question seven:  Why should I order right now instead of later?  What’s the scarcity in play?

And question eight:  What have other people said about this product?  What are the testimonials?

So if you’re trying to answer these and you’re still blocked, whip out a countdown timer.  Give yourself ten minutes to answer “what do you want me, the reader, to do?”  And as you see these numbers tick down, you’ll kind of freak out and you will be like, “All right.  I really got to answer this in ten minutes.”  At least that’s how my brain works.

So let’s go back here and let’s look at these eight questions before I let you try to answer them on your own.

So first you are going to say question one:  What do you want me as the reader to do?  So retype that down in a Word document, give yourself ten minutes, put up the countdown timer, and answer that as quickly as you can.  And don’t even think about any of the questions right now.  Just focus on answering that question.

Once that’s done, type out “What do I as the reader want and desire?”  And then put — start the countdown timer for ten minutes and nothing else, but answer that.

Question three:  What will I get once I order from you and how will it benefit me?  So what are the benefits?

Question four:  What are the top objections that the reader, me, has, and how would you defuse them for me?  What’s your guarantee?  What bonuses do you provide?

Question six:  What steps do I take to order?

Question seven:  Why order now and not later?

And question eight:  What have other people said about this product?  For me as far as testimonials, I am not big on testimonials coming out of the gate.  I’m more big on social proof.  I’m more big on what other stuff do you have in this niche?  What are your credentials?  What kind of statistics about this can you provide?  There are lots of other forms of proof that you can provide other than testimonials.

But after your product is out there and gets a bunch of sales and you have testimonials, you can almost sell without anything else.

So that’s the gist of the Bare Essence Copywriting technique where you write a sale letters by answering a few questions.  You just answer those eight questions in a Word document.  If you’re still stuck, put up a countdown timer.

If you’re still stuck again, let me give you a quick technique. You open up your instant messaging client like AIM or something.  Then if you could open up two instant messaging clients that talk to each other, that’s perfect.

So you might be able to open up Google Talk and Gmail and then talk, and have the Google Talk communicate with a separate account in your Gmail or whatever.  Just figure out a way to send instant messages to yourself.  So this is if you’re really stuck.

So in window number one you type in the questions.  So window number one you type “What do you want me, the reader, to do?”  And in your other window where you answer you type in “Well, as a reader you should blah, blah, blah,” and just that it’s a lot easier to answer your instant messages because it’s a lot less intimidating.  You have tiny blocks of text.  Anybody can talk in an instant messaging client all day versus trying to type out a big, long Word document.

So and then you keep your chat log and copy and paste in your Word document through a little bit of editing, and you have your sales letter.

So that’s how you write a sales letter by answering a few questions.  And that’s the technique I’ve used in addition to fast food copywriting and in addition to Five Minute Copywriting.  So I’ve used the Bare Essence Copywriting just to get the copy on there, and then I used one of those other two techniques to perform the editing.

Comment below and let me know if you are able to write a sales letter using those eight questions.

Introducing “Cash Copy – A.K.A. The Copywriters’ Bible”

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Mastering the Art of Storytelling – 3 Day Story Challenge

Here’s 3 different exercises you can do to really get down to mastering story telling.

Day 1:  Write 8-10 line stories for each of the 3 plots listed below. Write fictional stories.  Just make them up just so you can get the idea of the flow, how the dots connect.  So use this as an outline and limit yourself to only 8 or 10 lines to go through each of these parts.  Same thing with here and same thing with here.  Just like I did right off the top of my head with you on this video.  Just sit down and write them down.  You can type them out; write them down.  It doesn’t matter.  Write 8-10 line stories for each of the 3 plots above.  That’s Day 1.

Plots:

  1. The journey plot:

Here’s where I started; here’s where I hit rock bottom; here’s where I rebounded and found the solution; here’s why I’m sharing it with you.  That’s it.  That’s that story in four sentences.

  1. Us vs. them

Someone or some ones, a group of people, have been keeping something from you that could enhance your life.  For some reason they’ve been hoarding information from you, whatever that reason may be.  Maybe there’s a conspiracy; maybe they just don’t want you to know about it because then it would affect them in some way; or maybe they just plain like to control other people.  Who knows?  But for some reason, someone or some ones have been keeping something from you that could enhance your life.  Here’s how I discovered this.  Because here’s how I got inside the insider’s circle.  Here’s what it actually is, or at least hint at it.  Here’s why they don’t want you to know about it, and here’s why I’m sharing it with you.  Simple, simple stuff.

  1. The Happy Accident

The final story here is the happy accident.  This is great because it’s great for selling purposes because people think the gurus are something special that they’re not.  But if an average, everyday Joe discovers by a fluke that it can work, then you think, “Well, if he can do it by accident – he’s just an everyday Joe – then I’m sure I can do it.”  So that’s the great power of this story.  “By accident I stumbled across the magic solution.  I thought it was a fluke, so here’s how I tested it.”  That handles our objection, by the way.  “Turns out it wasn’t a fluke.  Once I discovered it by accident, it was easy to improve upon it.  Here’s why I’m sharing it with you.”

Day 2 is take your favorite movie and reverse storyboard it.  This is very simply where you start at your end and work your way to the beginning.  So pick your favorite movie and then write the last scene.  This is where the characters ended up; this is what happened in the end; and then this is where they’re at now.  And then take the scene before that that led up to that final scene and then write that out.  And then take the scene before that and write that out.

It’s really amazing when you do this backwards.  Then you’re going to see, “Oh, this is how this set up this next movement.  This is how this set up this next movement.  Oh, this is how this set up…”  So you’re seeing the end before you see the beginning, which really helps you see the structure.  And so you’re being able to see these techniques firsthand.  So this is very powerful to take a plot and break it down and go through it in reverse.  So this is where they ended up; this is how they got to there; this is what led them to get from there to there; and this is where they started.

“Ohhhh, by looking at it from a whole new light by backwards, now I’m starting to see the dots.”  I kind of got this idea because I think it’s Leonardo da Vinci, in order for him to get an objective view of his paintings, what he would do is flip them upside down and put them up into a mirror.  So that way he looked at them from a completely new angle, and he was able to see things in a different way.  That’s what this is.  You’re running it backwards; so then all of a sudden you’re seeing all these connections in the story and these underlying techniques that you never saw before.

Finally, the last technique you want to learn to use to plot effectively is that take your favorite novel and attribute one phrase or even one word to each page.  So what you want to do is quickly scan through that page and see what’s the main action that’s going on on this page.  Then write that down in a 3-word phrase or even a 1-word phrase if you can get away with that.  And do that for each page.  And then you’ll say, “OK, this is the main action on this page.  This is the main action on this page.  This is the main action on this page,” and so on and so forth.  And you’ll see action in motion, and that’s a big part of the story is that action.  You’re keeping the action going; keeping the plot moving along.  And so these are the 3 techniques you’re going to want to use.  Use these for your marketing purposes. Tell a story for stories show instead of tell. Just do these 3 and then start writing stories in your copy, and before you know it you’ll be as good as anybody needs to be for telling stories to sell stuff.

Take your marketing to the next level with Kristen Joy’s  Authorpreneur Mastery: Create Your 3-month Marketing Plan in 1 Hour at: https://js241.isrefer.com/go/marketingplan/Pat4u/

Mastering the Art of Storytelling in Just 7 Days

So many may say, “I can’t tell a story,” or if they do try to tell a story; they get all fancy and technical and weird with it, and so the story doesn’t really end up fulfilling its purpose.  The purpose of telling a story in this first article is to sell something.

Actually it’s super easy to sell with stories because if you study all these sales letters, you’ll find that 80 percent of them use three different types of story.  And so you really only have to learn three kinds to be good enough to sell with stories.  And a lot of people make it hard and weird, and you can just be down-to-earth like you’re talking to somebody over the table and just follow the simple plot lines that I’m going to show you, and you should be able to master the art of story telling in 7 days or less, especially with the three exercises I’m going to show you in future articles.

Really quickly…why?  Why should you learn how to master the art of story telling in 7 days or less?  Well, simply put, stories are what engage people.  What do people prefer?  Do they prefer to read a non-fiction book, or do they prefer to watch prime-time television?  And I think the answer is quite obvious.  Most people, 10 to 1 easily, probably 100 to 1, would prefer to watch a good show on television than to read a non-fiction book.  In fact, I think the average person reads three books or less a year, which is kind of sad since we’re in the information age.  It’s just a huge explosion of it.

So 10 million people tune in to watch the new episode of Lost, so people are conditioned to get information through stories.  So that makes it a perfect medium to disseminate information to them.  Because see, stories you can use to demonstrate things.  So you can tell a story to demonstrate the power of your product, and you can use it to heighten the believability of your claims through proof.  You can use that to really get their emotions pumping, so they feel they absolutely need this now or some part of their life is never going to be complete.  So you can use stories as a medium of information, and we all know that you need to give people information before they can purchase your stuff.  So this is a great way to do that.  You show them instead of tell them, which will be the next article found at: http://writerssecrets.com/use-stories-they-show-instead-of-tell-read-on/

The Ultimate Fund Raising Guide for Non-profit Organizations

For that unpopular subject: fundraising, Dr. Lant guide for doing it successfully –

Development Today: A fund raising guide for non-profit organizations  

Help your nonprofit organization survive. Thousands use this book to increase their share of those much needed funds, to raise the capital, project and operating funds they need at a time when the competition for such funds has never been more intense.
The author Dr. Jeffrey Lant has worked in the capacity as development counsel to a wide range of organizations around the nation and as a trainer in fund raising and organizational development techniques to hundreds more, he has worked with the executive directors, trustees and staff of nonprofit organizations to make sure they know exactly what they need to know to make their fund raising activities successful. Having done this for many years, he has a very clear sense of what it takes to raise money — and the things nonprofit personnel often find it so difficult to do.
DEVELOPMENT TODAY aims to deal with both areas by providing you with the exact technical information you need to raise the funds you must have and by giving you techniques to overcome your own reluctance (and that of the people you’ll be working with) towards raising money.
I know you probably hate fund raising, that you approach the subject with distaste, anxiety and an acute desire to get it over with as quickly as possible. I know the people you’ll be working with probably feel the same way. No wonder!
Fund raising is a time-consuming, slow-moving, intrusive, and often frustrating process. It’s also a crucial activity in the kind of country we have where approximately one million organizations rely in some measure on voluntary support — the kind of support DEVELOPMENT TODAY will help you get.
Until now nonprofit personnel — be they trustees, executive directors or staff — have had very little assistance with the task of raising funds expeditiously and inexpensively, of getting the kind of help they need to get on with a job they so often dislike. This is not to say that there is limited fund raising literature. Quite the contrary. But all too often this literature is maddeningly theoretical, or, even worse, it stops just at the moment you need very practical guidance.
DEVELOPMENT TODAY is Dr. Lant’s attempt to correct matters.

Get your copy at: http://amzn.to/2qKLyOd

Writing A Book Series In 3 Fast and Easy Steps

My friend and mentor, Kristen Joy (The Book Ninja), helped me so much to get my new book series out
“Bring Out The Potential Of Our Children”

I was totally over joyed when she told me I can pass on her simple easy to follow process.

She gave me this FREE Guide “Writing A Book Series In 3 Fast and Easy Steps”
to pass on to anyone who might benefit from it.

If that is you
Download your copy NOW Click Here – http://www.downloadmypdf.com/171/Tresea/BookSeriesin3StepsFINAL.pdfries,n

If you are like me and tend to procrastinate or lose focus
Why not join me and Kristen in the “Book Writing Challenge”

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How would you like to finally reach your writing goals and get your book published and in your hands before the end of the year?

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7 Ways To Get Past Writer’s Block

Oh me, oh my! My writer’s well has sure run dry. Now what? Suggestions for outsmarting writer’s block.

by  Dr. Jeffrey Lant

Author’s program note. Sooner or later EVERY writer will face the ordeal of the blank page and come up with — nothing! At such a moment, you may well fall victim to malaise, running the spectrum from anxious to suicidal. The longer the seizure lasts, the worst these reactions will be, until one completely miserable day you reckon you can never write another word again… and this can bring on not only sadness but a kind of death from which, like the real thing, there is no escape.

To help you through this situation when it inevitably occurs, I am going to pack this article with one practical suggestion after another. You may not need them now; may not need them for a decade. But keep this article readily at hand for when you do.

First suggestion. Use a special song to raise your mood and get you moving.

Have a song easily available that makes you want to surge. I have a list of favorites, all selected for their proven ability to lift my spirits and put me in the mood to give something to humanity, something like the project I’m currently writing. “Maniac” from the 2001 film “Flashdance” featuring Michael Sembello always works. I indulge myself, acting kid crazy as everything conduces to get you…. your brain…. and your prose flowing again. You’ll find this song in any search engine… turn it on, let yourself go, until you feel the unstoppable energy that this kind of insistent music delivers.

Second suggestion. The minute you get nervous, frustrated, flustered, hot under the collar, STOP and STOP at once.

The worst thing you can do is force yourself to write. Not only will the quality of what you’re writing be tainted, but you’ll hurt yourself and begin to think the writing game is not worth the candle, the worst possible conclusion.

This particular advice can be very difficult to follow. After all, you’ve been productive before and aim to be productive again just as soon as possible. Surely, if you force yourself to write you can push the blockage to one side and flow, right? Instead, sit down at your writing desk, write as much as you can that flows naturally. Stop when the flow ceases…

… even if you’ve only managed to write a single word. Pushing yourself during a block never works positively and can easily affect your self-esteem and self-confidence when the push doesn’t work.

Third Suggestion. Keep your regular writing hours, even if you cannot write your name on the page just now.

Good habits are the key to good, constant, always flowing writing. Thus, it is important during draught days to do the precise things you did during the fat days. What you produce may not be substantial — yet. But even if you find yourself in the position of Oscar Wilde (“in the morning I put in a comma; in the afternoon I took it out again.”) that won’t matter. Why? Because the most productive writers are like Pavlov’s dogs… trained to write whilst in your sanctified writer’s place.

Fourth Suggestion. Still stalled? Do this!

First of all, notice I use the word “stalled” to describe your current unproductive situation. It is a word that implies you were moving and the problem being solved you will regain your accustomed outcome… and peace of mind.

Thus, when stalled do this… Take a walk around the park (if you’re lucky enough like me to have one right out the front door, so much the better). Find yourself a shaded bench where the view is congenial. Take out the pad and paper every writer must always carry; select an object and — describe it, fully, completely, without leaving anything out of your description… writing not only factually but with as much lyric beauty as you can draw from the “dry” well at the moment.

The simple task of describing the flower bed at your feet starts the productive juices flowing… even if you’re able, just now, to write only a single word (tree) with just one adjective (green). The thousand mile journey starts with the single step; yours starts with a single word… and any word will do.

Fifth Suggestion. Copy a page of another’s prose… to get you moving.

Nothing happening so far to get your stalled skills working productively again? No worries! Take a passage from a favorite book or article, open a file and enter this text. As you do, engaging brain and nimble fingers, you’re performing a function all prose writers regularly do, in my case almost daily, that is entering reference material.

When you’ve finished so entering a block of text, go on and comment on what you’ve entered. What was good about the passage entered, what was bad, what inspired, what underwhelmed? In just a minute or two, you’re writing… perhaps not yet up to your usual level. But what of that? Your creative faculties are working; your imagination is working, your fingers are working… and soon the flow of new ideas, new insights, new observations and new perceptions will be working, perhaps even better than before.

Sixth Suggestion. Read from your own prose.

Far too many writers fail to read their prose aloud. This is bad for several reasons, including to make sure all sentences are balanced, harmonious, with every word the right word. Merely reading your prose cannot deliver the optimum result; reading aloud can.

Thus, pick up the first page of anything you’ve written, not necessarily lately either. When you’ve finished reciting this page, sit down at your computer and write a second page to accompany what you’ve already written and read. Again, by positively positioning yourself and doing your usual tasks, you ease back into your stride and the production and presentation of the right words in the right order.

And if none of this works?

Seventh Suggestion. Close, relax, start again tomorrow.

With the best will in the world and the diligent adherence to these recommendations, your block may not end in a day, a week or even a month. Thus must you continue to implement these suggestions even when they may not be immediately helpful.

Therefore, begin each writing day as you always have, at your usual time, and with your usual matutinal rites. Do not skip a single one. Similarly eat at the usual times; run your usual errands in the usual way. And above all, close your shop at the usual time with the usual activities, such as preparing reference materials for next day usage. Never stay up late forcing yourself every step of the way; that may well have been a contributing factor to the blockage in the first place.

Guaranteed results.

Follow these steps, and I guarantee your days of obstacles, impediments, blocks and absolutely no progress will be history soon enough. Moreover, because you have experienced what is often a terrifying situation, you are better prepared to see it coming and take immediate action to overcome it. Once you do, dance the “Maniac” gyrations for yourself. They’ll put you in just the right frame of mind to produce that Niagara of high energy language, the kind your readers are thrilled you never stop writing and always produce so predictably and so well.

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 60 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

 

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a success. Connect with Dr. Lant at www.drjeffreylant.com

Of Fairy Tales. Create Your Own…

We all probably have our favorite fairy tales, a bit of a fantasy with amazing characters, and of course the wicked villain.

They may include elements of magic, include a journey, perhaps a journey of self discovery. There will be good deeds and the wicked deeds, perhaps a prophecy or  revolution and usually a moral at the end of the story.

We love them. We loved them as a child and share them with our children. Well how about writing your own?

Lets get started…

First we need to start developing our tale. What characters will be in your story?

Where does the story take place? Let your imagination take over and build it up so you can take your readers there and make it real for them.

Start the momentum and figure out what sort of scenario will come about.

Write out your plot with a beginning, middle and end. You want it strong in the beginning. Strong in the middle and strong at the end.

Have a strong beginning that will draw your readers in. Again look to your favorite fairy tales for examples.

Let the action begin. Remember fairy tales are are usually fairly short.

Let your creation flow not worrying about the editing part until you’ve got your story down. Make as many drafts as you need until your fairy tale is complete with correct  spelling and all.

Turn it into a readable format, create a cover and share it with your friends, family or even get it published.

I’d love to hear your Fairy Tale ideas! Just post them in the comment box below.