So many may say, “I can’t tell a story,” or if they do try to tell a story; they get all fancy and technical and weird with it, and so the story doesn’t really end up fulfilling its purpose. The purpose of telling a story in this first article is to sell something.
Actually it’s super easy to sell with stories because if you study all these sales letters, you’ll find that 80 percent of them use three different types of story. And so you really only have to learn three kinds to be good enough to sell with stories. And a lot of people make it hard and weird, and you can just be down-to-earth like you’re talking to somebody over the table and just follow the simple plot lines that I’m going to show you, and you should be able to master the art of story telling in 7 days or less, especially with the three exercises I’m going to show you in future articles.
Really quickly…why? Why should you learn how to master the art of story telling in 7 days or less? Well, simply put, stories are what engage people. What do people prefer? Do they prefer to read a non-fiction book, or do they prefer to watch prime-time television? And I think the answer is quite obvious. Most people, 10 to 1 easily, probably 100 to 1, would prefer to watch a good show on television than to read a non-fiction book. In fact, I think the average person reads three books or less a year, which is kind of sad since we’re in the information age. It’s just a huge explosion of it.
So 10 million people tune in to watch the new episode of Lost, so people are conditioned to get information through stories. So that makes it a perfect medium to disseminate information to them. Because see, stories you can use to demonstrate things. So you can tell a story to demonstrate the power of your product, and you can use it to heighten the believability of your claims through proof. You can use that to really get their emotions pumping, so they feel they absolutely need this now or some part of their life is never going to be complete. So you can use stories as a medium of information, and we all know that you need to give people information before they can purchase your stuff. So this is a great way to do that. You show them instead of tell them, which will be the next article found at: http://writerssecrets.com/use-stories-they-show-instead-of-tell-read-on/