Tag Archives: blogging

Blogging is booming. Look who’s blogging… and why.

Proudly presented from www.writerssecrets.com Article Series

by Dr. Jeffrey Lant

I feel lucky to be alive and on the cutting edge of what is fast becoming The Age of Blogging… and you should feel the same way.

And if, by some chance, you don’t know what a blog is and how it works for your benefit, you are lucky again; I’m going to reveal the true importance of blogs and some key observations on how to derive maximum benefit from them.

Why blogging is sweeping the ‘net and the globe.

Consider this.

The history of machine publishing begins in 1454 with the preparation of what became known as the Gutenberg Bible. It took over a year before finished copies were available. This was thought to be — and was — a great advance; hitherto books had to be copied by hand, a process that resulted in many errors, of omission and commission.

Printing the Gutenburg Bible was a laborious process; as a result today just 21 copies are known.

Over the centuries publishing developed.

Books were easier to print… there were many more publishers to print them (thereby increasing the number of opinions and points of view available)…. and in due course publishing advanced to where books could be universally distributed and available.

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But all this, important as it was, was as nothing compared to the most signal advance since Gutenburg himself.

This is the blog.

A blog is the publishing marvel which enables any person anywhere to post and distribute any message they want any time they want. It expunges the middle man, called the publisher, from the publishing equation and enables the new publishers — you! — to set their own agenda and make sure that their message is written just so… and distributed worldwide within minutes.

The implications of this development are staggering. Until just the other day (in historical terms), to get your message out to the world, you either had to persuade a publisher or his designated representative (an editor) to publish your article… or you had to establish your own publication with all the expense and uncertainty that entailed.

These days the process is radically different.

Subscribe to a blogging service. Write your message. Update your message as necessary and desirable, even daily.

And, always and forever, keep building your subscriber lists so that more and more people see what you have written.

No longer must writers cringe like Uriah Heap before publishers; you, not they, control your content and can shape and refine it to the satisfaction of a single individual — you! This has never happened before in the history of mankind and is an event of the highest significance for our species as a whole and the crucial availability and distribution of information.

So, who’s blogging?

Powerful institutions are not always known for their ability to move quickly, understanding change and working at once to use such change to their advantage. But the advent of the blog has caused many to leap into this brave new world. One of many examples is Cardinal Sean P. O’Malley, Archbishop of Boston, Massachusetts, a prince of the Church, beloved of the Pontiff.

O’Malley has become one of his Church’s “go to” guys in the pedophile priest scandal and its related sexual issues. Like other Church leaders, I suspect O’Malley has been grievously unhappy about the constant drumbeat of terrible press his beloved church has attracted. You can imagine his eminence’s eyes popping as he learned about the blog and grasped its implications. He probably jigged about his office…

O’Malley no longer needs to submit to the impertinent, probing questions of pesky reporters and their insistent editors. Instead, he can shape and nuance his message just the way he wants it, to the very last comma. This is an unadulterated benefit for O’Malley… though not necessarily for truth since those pesky reporters authority figures do not like… are the means of digging, digging and digging some more; now they would be, to a significant degree, cut out of the process. The O’Malley’s of the world can breathe easier.

Recently (June, 2011), O’Malley used his blog to deal with a nasty issue that had parishioners of every hue very angry indeed. A liberal priest (no, not a tautology) had announced a “liturgy to commemorate Boston Pride 2011,” an annual celebration of the city’s gay, lesbian, and transgendered community. Conservative Catholics were enraged, many of them blogging their anger.

This, then, had the result of haviing the mass “postponed” (church-speak for “it won’t happen until hell freezes over, if then”). This, of course, had the predictable result of angering the liberals… and causing their blogs to erupt in a frenzy of vituperation.

What’s a poor prince to do?

In years past, his eminence would have been forced by the hostilities of his brethren to go before the media and submit to questioning. That is not a thing princes like to do; in fact they abhor this profoundly irritating and degrading event of lese majeste’.

Now they blog… now no one ever sees them sweat… because they no longer sweat at all!

O’Malley, thanks to his growing proficiency as a frequent blogger, dealt with this more than tempest-in-a-tea-cup when HE wanted, how HE wanted… his blog carefully nuanced to his liking. In due course, working behind the scenes, with the message completely his without having to bother with reporters, the matter was solved…. at least this time.

Not as smart: the Archbishop of Canterbury, Rowan Williams.

Whereas Cardinal O’Mallley got the point about blogs and their utility, the Archbishop of Canterbury, senior cleric in the Church of England, did not. In the most recent (June, 2011) issue of the “New Statesman” magazine, his grace lashes out at the Conservative – Liberal Democrat coalition, which came to power 13 months ago. Williams was appointed in 2002 by Labor Prime Minister Tony Blair.

Willams, way behind the technology curve, missed a grand opportunity not merely to get his message out to a worldwide audience far larger than the readership of a single magazine, but to grow his list (something no serious blogger can overlook).

He opted for the traditional paper method… and that instantly limited the effectiveness of what he had to say. Had he, instead, set up a blog and posted his message there… his readership would have exploded and he would have added a host of new readers to his blog… where he could have worked early and late to convert them to his often irritating point of view.

His grace will learn, however; he really has no choice. No “leader” of any kind does. For all, for each, it’s “blog or atrophy and die.” The same applies to you… which is why you must blog today, tomorrow, forever, or create your own irrelevance and obsolescence. a state of affairs you would really not relish.

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 30 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

 

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

Get a FREE copy of Dr. Lant’s book “How to Be a Writer Who Makes Money, Flies High and Dazzles the Folks Back Home. Oh Yeah!” Get Your FREE Copy CLICK HERE

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Semper paratus. What every boy scout knows will help you create blog copy that can be used forever while you (and rightly) congratulate yourself, smartie.

From www.writerssecrets.com article series. Articles for every occasion.

Author’s program note. My mother used regularly to bring down the house when she’d say “When I was a cub scout (when Abe Lincoln was president)…” and then her usual sharp-as-a-tack observation on any subject under the sun. We’d all laugh and knew POM (Poor Old Mother) was chipper indeed, all being well.

So I can affirm that when she was a cub scout, when Honest Abe was president, every one of those scouts, as a matter of urgent priority, knew at least two words of Latin… “semper paratus,” always ready.

And I am glad to tell you that our ship-shape lads and lassies of the United States Coast Guard know these words as well. Which is why this vital part of the nation’s defenses uses them, enshrined as they are in a bouncy composition, as peppy and upbeat as America itself. It seems the lyrics were written first by Captain Francis Saltus Van Boskerck in 1922. The music was composed later, in 1927, on a “beat-up old piano” while his ship was stationed in Unalaska, Alaska, which is no doubt this burg’s undying (and perhaps only) claim to fame.

But here the puzzles and conundra begin. Why did Homer Smith, that busy body, change the lyrics in 1943, jarring the spirit and eternal serenity of Captain Francis, only to have his words rewritten again in 1969? Perhaps “paratus” wasn’t as “semper” as they thought.

And here, I must add yet another “semper”, an admonition to all writers, artists and composers who value the calm and peace of their auditors and readers: please, I implore you, having finished your opus, record for inquiring humanity the facts about it, who wrote it, your birth (and sad to say death) date, the circumstances of its creation, etc. anything, in fact, which will impart to all eternity key facts about your inspired work. If you do this, you are sure to get — and keep — the undying credit you deserve. And isn’t this, after all, what you want?

Before commencing this article, go to any search engine and play that rousing “Semper Paratus” march… sing along, too, with the lyrics that will help turn your blog into a great money machine, the cynosure of every discerning eye:

” ‘Semper Paratus’ is our guide, Our fame, our glory, too. To fight to save, or fight and die!”

The vital importance not merely of having a blog… but of having a growing archive of material you can use in your blog, re-use, and use yet again.

This article was inspired by an article I wrote August 22, 2011 on Moammar Khadafy, the collapse of his murderous regime, and my commentary on what this important event meant for Libya, its peoples, and the world. It was blogged just as the capital city of Tripoli was freed, for the first time in over 4 decades of barbarism. The article was timely, powerful, valid, prophetic. As such, it generated widespread interest and tens of thousands of reader comments and heartfelt reactions. It also provided a means for the people allowed to blog it to publish their ads along with this insightful article, just as any other publisher bringing this story to their readers… and making money simultaneously; the essential formula for successful blogging.

For these traditional publishers their article on the fall of Tripoli and the regime of repression and death, was run once and once only… but for the blog publishers running this article, these wise folks acquired not merely an article… but a tool they could use for weeks, months and even years to come… with only the need to write a new, timely preface and their own observations matured as events progressed and developed.

Your first task is to stop thinking of yourself as a traditional periodical publisher and think instead of yourself as an innovative blog publisher, supremely knowledgeable and clever about, first, writing and publishing, and, then, updating and re-using every single word you write.

Here then are the crucial steps you must take to take advantage — remember, for months and years ahead — of your golden words.

1) Write regularly. Personally, I write at least 18-20 new blog articles each and every month. Each article is approximately 1,500 words in length and fits into one of the over 25 subject categories in which I write blog commentary. These subjects range from American politics, to literature, music, world history and events, appreciations for the lives and achievements of famous people… and people you have never heard of… and many more. The more topics you write on, the more people will be glad to receive your blog… and read and respond to the ads which you simultaneously send. And, remember, sending these ads… and reaping the rewards that accrue as a result… is a prime reason for publishing your blog in the first place.

2) Develop a file of headlines and prefaces to accompany each (re-used) article. Use language like this:

Back by popular demand!

Our readers loved this article the first time round, you’ll love it, too.

We received thousands of responses from this article. Here it is again… read it and please respond at once.

New developments on (subject). That’s why you’ll want to read this and respond at once.

Get the picture?

You need to open a file and regularly add verbiage designed to motivate, excite, and enthuse your readers… and you must always be alert to motivating configurations of language… and, of course, adding them to this file at once… never trusting to frail and fallible human memory.

3) Now pay attention to the world and its events by following the well-known all news channels and, of course, online sources. Your job is to be aware of what’s happening… then pull articles on the same or related topics from your archive, update, then blog them.. along with your ad copy… as fast as you can. One of my esteemed and smart colleagues, Alan Schmitt of San Diego, California is a whiz at this.

He was watching CNN when the news broke about the death of dictator Khadafy. He went to my blog at jeffreylantarticles.com as he was authorized and entitled to do… and within 5 minutes had pulled the article, read it, made his comments and blogged it… to gratifying and profitable results. He just informed me that he did the same thing today using an important article on the New Hampshire primary I wrote some months ago, as part of my series on American politics. Again, simply by adding a few words, he squeezed more gold and benefit from this timely article. Bravissimo!

Now get started! Because now you are indeed “semper paratus”… ready to jump on and profit from a constantly growing number of articles which can easily be updated… and so turned, time and again, to money in your pocket. For in the words of that perky march, today’s occasional music, “We’re always ready for the call.”

” High shall our purpose be, ‘Semper Paratus’ is our guide.”… along, you may be sure, with the acute guidelines and recommendations of this article, too!

–> Your response to this article is requested. What do you think? Let me know by posting your comments below.

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About The Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four college degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities, quite possibly the first to offer satellite courses. He has written over 20 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” have garnered five prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” You’ll enjoy the read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up  at www.writerssecrets.com

Get a FREE copy of Dr. Lant’s book “How to Be a Writer Who Makes Money, Flies High and Dazzles the Folks Back Home. Oh Yeah!”  GET YOUR FREE COPY CLICK HERE

7 Reasons Why You As An Author Should Be Blogging

Many people see blogs as a great place to express their opinions.

Now let’s take that one step further and look at the many other benefits blogging has for authors or want to be authors.

7 Reasons For Authors to Blog

1. You develop a following. Your new content given on a regular basis gives your readers a reason to stay connected with you and your topic.

2. You create tentacles. Write content that engages people and brings them to your website. Make sure to include your share buttons to make it easy for people to spread your content around.

3. Earn better search engine results. Google and other search engines love fresh content to categorize. The more active and relevant your blogging is the higher ranking your search results.

4 Hone your craft. To become a good writer you need to be writing and what better way then to apply your craft with your weekly blogs.

5. Produce material for future books. At www.writerssecrets.com we have developed a 7 step processes for easily creating profitable eBook going from idea to blog posting to article, chapters, eBooks and on to profits.Get in Now and catch the prelaunch special. Go to http://writerssecrets.com

6. You will get to know your industry. You’ll want to position yourself as a resource for your topic which will make you always on the lookout for news, trends, and fresh ideas relatete to your subject matter. This makes you even more of an expert and a go to person!

7. You will create interaction and community with your readers. With blogging you can have a space for people to leave comments. Your blog posts are excellent for sharing on your Facebook page too to have people sharing it. ( you do have a Facebook page right! Follow Writers Secrets at http://www.facebook.com/Writerssecrets )

Thanks to Book Baby for these tips.

Get your FREE Copy of “How to Be a Writer Who Makes Money, Flies High and Dazzles the Folks Back Home. Oh Yeah!” by Dr. Jeffrey Lant. CLICK HERE TO GET YOUR FREE COPY