Tag Archives: business success

Write to be read. What you need to know and do to turn every word you write into the word that gets results.

by Dr. Jeffrey Lant

Allow me to  introduce myself. I am a writing machine. My first article
was published when I was 5 years old, 64 years ago; I’ve been a writing
machine ever since. I’ve made a fortune knowing how to manipulate the
incredible English language.

Sadly, I am in the minority. Having taught writing courses at many
institutions of higher learning, including Harvard, I long ago came to the conclusion
that most people would rather get a root canal than struggle with the dicey business
of writing so people will read, understand and respond to what they write. Needless
to say this costs them big bucks, since if you cannot use your own language, the
lingua franca of the world,as the essential tool it is for business and life success, you
lose much of the value of that language. And that is a crying shame.

I want to help you out, and I’ve therefore created the list below of key points
which when mastered dramatically improve the way you write and the results you

1) Just because you’re a native English speaker doesn’t mean you know anything
about writing our complicated, sophisticated, absolutely splendid language.
Speaking and writing are two separate, though related, things, and must be seen
as such.

Start from the proposition that you are, shall we say, “challenged” by writing in
English. There are many reasons why this could occur: you weren’t properly taught.
Although teachers unions may strongly disagree, the fact is most teachers are not
trained to write words that get results. Thus, they are unable to teach their students,
who thereby start off their life-long relationship with writing the right words on the
wrong foot. What’s more, most never manage to overcome this poor start; instead
of trying to overcome the problem, they find ways to minimize or even avoid writing
altogether. That is surely what throwing the baby out with the bath water means.

2) Admit you have a problem that’s not going to get better on its own.

As a business writer for my entire (now long in the tooth) adult life, one of the saddest
things I see is respected business leaders not only unable to write the Queen’s
English proficiently but proud of themselves because they mangle it in both its spoken
and written manifestations. Yes, proud of themselves… each embarrassing misusage
and mistake proving their warped satisfaction that they are therefore “people of the
people”, thereby immune from proper usage. Just to state this proposition is to prove
what a zany idea that is… yet it is common.

3) Force yourself to write more and better.

Like so many things in life, the more you write, the better you’ll get. Most business
people are poor writers because, being VIPs, they delegate such “minor” tasks to
others. What seems at first glance to be something rational and efficient, upon
second glance proves to be nothing more than a means to slough off something you
strongly dislike. Now hear this: even if you are the Chief Poobah of the world, indeed because
you are that self-same Poobah, you need the ability to write the right words to get the
results you must have to expand your clientele and business  altogether.

This means no longer delegating all writing projects which ordinarily accrue to people
of your dignity and position, but accepting at least some of them, not least to give
yourself necessary practice… with the clear understanding that practice does most
assuredly make perfect.

4) Less is always more.

Brevity, it is said on the highest authority, is the soul of wit. It’s also the key to ensuring
that what you write will be carefully read and easily understood.

Poor writers are prolix writers; they write too much, edit too little, and manage to
kill any fruitful results that might come by burying the objective in verbosity thereby
suffocating the writing and ensuring its failure.

When you sit down to write any document whatsoever, your objective, 100% of the
time, is to

state what you aim to achieve

Then, succinctly, marshal your arguments, with the preeminent and clear focus
on what the recipient gets from you by taking the promptest possible action.

This means that if you want results, your invariable focus must be on the “you”
you are writing to; getting this person’s attention, interest, then action is what all
good business writing is about… such writing may never win the Nobel Prize for
Literature… but who cares? It can make you rich.

5) Use numbers to structure what you write.

Good writers, particularly good writers in a hurry (are there any others?) use numbers to
ensure readership and clarity. Thus,

“I have three reasons for contacting you today….”

“There are 6 major reasons why you must respond today….”

“Here are the 5 reasons you’ll want to take advantage of this offer now….”

Get the picture? Numbering provides structure, and it makes both writing and reading
of what you write easier.  Remember, you do not need to win prizes for your prose;
it need only be good enough to get the results you desire.

6) Always write for the “you” receiving your writing.

Good writers, and by that I mean fast, efficient, easy to read writers, know a secret
which, until now, has been unknown by you: that English prose sings when you
make it “you” centered, the you in question being the person you are addressing your
words to.

All people are egotistically and I-centered. Don’t fight City Hall on this one; take advantage
of this fact, to your substantial advantage. The words you write should always be about,
for, directed at and done (whether explicitly or not) for “you”, the person you must never
forget you are writing for.

7) Read your words aloud… and save your breath!

Want to know whether what you’ve written will achieve your purpose? Read it aloud
to yourself. If you find yourself meandering through dense thickets of words and
punishing verbosity, difficult “show off” words and elusive meaning and directions,
you need re-write (as every Hollywood director knows).

Sentences should never be longer than you can comfortably read in a single
breath, no fudging either.

Key points should be made, emphasized, stressed… but always in short sentences.

Your writing should have a cadence which reading aloud will demonstrate. The best
writing is writing that moves you briskly through the subject at hand, without a single
superfluous word.

Start today.

As you implement these steps and begin to see tangible results which will only
improve, you will be glad, even blissful, that the bugaboo of being a poor writer
is now gone… never to return.

What will fill its place is one result after another achieved by deft use of the written word
you feared at the beginning of this article… and now rejoice as one of the absolutely
essential tools for enhanced business success. And that’s a fact you can write home

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

The Secret for Getting Your Products To Sell and Customers Coming Back for More

First know that 95% of what goes on in a successful business is promotion, 5% product development.

No matter how good your product is if you can’t get your product in front of people

and present them in a way that makes them buy, you’ll never make much in sales.

Introducing Cash Copy

How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This isn’t just a book.

It’s a cash machine that will put money in your pocket
every time you use it for the rest of your life.

Welcome to


How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This is the most important book ever written on how to sell products and services

The reason “Cash Copy” is such an important book, and why it has, to date, grossed over $1,000,000 in sales, is because the overwhelming majority of people understand that you can’t make money working for someone else.

You must have your own company with your own products and your own services. Having gathered them, you must master cash copywriting. It is not a luxury… it is an absolute necessity. And if you fail to master “Cash Copy”, your enterprise will fail and it will be your own fault.

One book — “Cash Copy” — is the solution. Get it now, use it forever, and make over $1,000,000… predictably, certainly, and with careful steps that are already proven, not costly guesses. In short, “Cash Copy” works!

Get Your Cash Copy TODAY!

Go to: http://go.writerssecrets.com/cash-copy-plus

Once You’ve got your customer to buy

Make sure you have them return for more future business

Read Dr. Lant’s article below”

“You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling “Dixie”.

1) Smile & Say Thank You

Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
you patronize.

When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
absent altogether?

The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.

P.S. Whenever possible, use the customer’s
name. “Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!”

And be SURE to make eye contact. This is

2) Hand the customer a bonus coupon.

ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,

First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,

Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.

Third, hand this valuable gift to the customer
and deliver with a smile!

3) Offer to carry the customer’s purchase
to her car.

Want to make an especially good impression…
the kind the customer will convey to her
social circle?

Then carry her purchase to her car!

This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.

And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.

4) E-mail the customer a thank you and
bonus offer.

What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!

Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.

You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!

It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.

5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
pocket, too.

Say the average customer uses up this product
in 60 days.

E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.

Last Words

As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it!  You will
start seeing the pay-off at once!”

Gain the Visibility and Credibility you need –

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE




Multi Millionaire, Dr. Lant’s Secrets for Online Business Success

Dr. Jeffrey Lant has over a quarter of a century of online business success,

Has made his Millions, multiple times.

Now is spilling the beans – Right Here…


Dr. Lant’s Secrets of Internet Success in his article below:

Proudly presented from www.writerssecrets.com Article Series

Author’s program note. Because today, August 1, 2011, is such a happy day, I wanted something suitably grand and festive to accompany this article; the kind of music that makes you want to jump up, throw up the sash on your window and, at the top of your voice, shout “Huzzah!”, because you want the rest of the too weary and downtrodden world to be as excited as you are. I’ve found that music.

It’s a royal German military march called “Hohenfriedberger marsch”, and you’ll find it in any search engine. Go get it now and let one of the most soaring of marches lift your spirits and put you in the right frame of mind to develop your own online empire into a place where such grandeur is an everyday event… and where you do so well your generosity of heart, mind and spirit match mine on this anniversary day.

Over the last 17 years online, I have talked to literally thousands of people who have begged, wheedled and pleaded with me to reveal the “secret” of Internet success. It is now my pleasure to tell you, tell all, withholding nothing.

1) Never say “How do I make money online?”. Say instead, “How can I help my customers achieve what they want?”

People who succeed online make a fetish of helping people. They know that if you give enough people what they want… you will surely and most assuredly get what you want.

This sounds easy enough, doesn’t it? A piece of cake. However, you must never underestimate the powerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find it difficult to focus on others, rather than themselves. Yet it is and will always be these others who control your ability to get rich online.

I tell my marketing students “Your money is in their pockets,” the “their” being your customers. The only way to get it out is by completely changing your focus from yourself to…. them.

Cautionary note: Like everyone reading this article, you will pledge your online operations to complete customer centeredness… and for a day or two you will be an empathetic paragon. Then imperceptibly you will slide back into the inveterate selfishness that condemns so many Internet entrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is only the customer-centered who succeed. Post this message so that you never forget, for to the extent you do is the extent to which you’ll undercut and block your own success.

2) Make it easy for your customers to connect with you.

We live in an age of true communication marvels with a myriad of ways to connect, connect fast, connect now. The problem is, we don’t use them properly, rather infuriating customers by misusing these tools, or, worse, not using them at all… so that the age of instant contact becomes instead the age of thwarted contact. Are you one of the culprits?

First, review each and every means you have for people connecting with you, including email, telephone, fax, etc., etc.

Then review them as if you were the customer. Look at how you use them. When you use them. Even whether you use them.

Are you a customer enabler… or are you a customer frustrater and avoider? You’ll SAY that you are doing everything humanly possible to expedite and improve customer contact and communication. But in all likelihood you’re not. The only way you’re going to know is by acting like a customer, ascertaining just how easy (or difficult) you’ve made things. You’re likely to be amazed at the maze and obstacles you’ve erected to frustrate customer relations. As soon as you know, re-arrange things so that you don’t just THINK you are customer-centered, but actually are.

3) Make an offer… then make a better offer.

To make money, give things away. To make more money, give more things away.

The richest people online are those who give the most away. They spend their days not just creating and discovering useful new products and services. That’s necessary and essential for success… but it isn’t the key variable. That key variable is the extras, the special offer you’re going to give customers for acting NOW! In other words, the all-important offer.

Now hear this: OFFERS are what get people to buy now… thus, the better the offer, the faster the sale. It’s as simple as that. So, let’s see what you’re doing now and whether the offers you’re making will take you to the financial destiny you desire.

First, are you making any offers at all? You’d be surprised at how many entrepreneurs have a “take it or leave it” attitude about what they’re selling… punctuated with this killer proposition: “what I’m selling is so good, it sells itself.” This is one of the most foolish of propositions. Nothing, absolutely nothing, sells itself. But if you don’t have a special enticing, motivating offer with what you’re selling then you’ve cooked your own goose. Immediate re-thinking is necessary.

If you’re making some kind of offer, good for you. At least, you’ve got you r foot on the right road. Now let’s see whether you’ve got what it takes to move ahead. Review your offer in the light of what your competitors are doing, easy enough on the Web. If what you’re offering to induce immediate sale is only as good as (or less than) what your competitors are offering… then you’ve got a serious problem… and you need some serious action at once.

The offer you make, the offer that delivers the sales and the cash, must be demonstrably better than anything offered by anyone… and the customer must be able to see this at a glance….

4) Create a customer-centered blog and use it daily.

Over the last 17 years online there has been one astonishing development after another. One of the most important is the creation and development of blogging; it’s a device that every successful Internet entrepreneur understands and uses daily, the better to achieve more substantial success.

You will succeed online only to the extent you understand blogging and blog daily. Let’s start by helping you understand why it’s so important. A blog gives you the opportunity to send out advertisements daily, without risking your list as people do who email ads and nothing but ads. Your blog is anchored by useful articles and information. These client-centered articles and information protect the integrity of your list. So long as your ads are accompanied by this useful content, you can email your list regularly. Sending ads alone cannot achieve the desired objective; instead you’ll list will dwindle into insignificance.

Enjoy the game.

Successful online entrepreneurs know they’ve participating in the greatest game of our time, a game that delivers customers and customer sales 24 hours a day and can turn even the smallest home business into an unstoppable cash cow. And isn’t that just what you want?

Don’t wait another minute to get started. Put a smile on your face and set about the task before you, making liberal reference to these recommendations. It’s the way to ensue 17 years of success online, as I’ve had, with many more successful years after that.

About the Author



Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com


His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co


More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

For the Ultimate way to gain Visibility, Credibility and Profitability:

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE