Tag Archives: Copy-writing

Quick and Simple…Bare Essence Copy Writing

Bare Essence Copywritng from Robert Plank
So there’s lots of ways to write your sales letter, to write copy, but who the heck wants to spend a few weeks writing sales copy? Who the heck wants to spend a week or a few days or even a full day writing a sales letter? You should just be able to sit down and crank it out in one sitting; crank it out in an hour or two and be done with it. Speed copy.
First let’s figure out how I normally write copy and when I use which technique. And then we’re going to talk about this new Bare Essence Copywriting technique, which is a lot simpler, where all you have to do is answer a few questions and the copy will just flow out of you.

So, when do I write each different kind of copy?  I’ve noticed that I have to do either the fast or the really, really, really fast method depending on which mood I’m in because I can’t always write it the same way because I’ll get bored.

So if I know a lot about what I want to say and I have a big swipe file built up, then I’m going to use the two-hour formula, which is the fast food copywriting formula.

So this is where I start with my table of contents, and I turn my table of contents into a sales letter.  So I take the table of contents, turn them into features, then into benefits, and I expand those into bullet points; and then I add the headlines, the sub-headlines, the storytelling, the guarantee, all that good stuff.

And when I’m just really, totally stuck, I will use my five-minute formula called “Five Minute Copywriting,” where I’ll take a bunch of plug and play stuff, like fill in the blank stuff.  So I have a stack of headlines where it’ll say, “Something, something.  Blank something in the blank.”  You stick in what your thing is selling, what your thing is about.

And so that is really fast, but that’s also really cookie cutter, really low quality.  So I try to only use the five-minute formula if I’m really stuck and I have almost no creativity.  So if I’m in a less creative mood, I follow more of a template.  And there’s nothing wrong with that because if you’re just too creative, then your process isn’t as repeatable and your process is like, “Well, when I’m in exactly the right mood, and I sit down at my computer at exactly the right time and who knows how long it’s gonna take.”  Who wants that?

So if you’ve got writer’s block, it means you have too much creativity and you need a system.  You need to dumb it down and turn it into step-by-step instructions, so that there’s no question about what you need to do next.

So my fast food copywriting — writing a sales letter in  two-hour method — is where you take the pieces of your book or in your video series or whatever, and you cut them up into pieces.  So if it’s a book, you take the table of contents.  If it’s a video series, you take each video and you turn those into features.

So if you had your chapter one of “How to Install a WordPress Blog,” and so video one would say, “How to Install a WordPress Blog” and that turned into a feature would be “How to Install a WordPress Blog and Get the Database Set Up and Get the Correct Theme Set Up.”  And so on.

But that’s not very exciting.  There’s no “what’s in it for me.”  So you take that statement about how to get the blog set up, how to get the database and the theme, and you say, “Well okay, here’s how to set up the WordPress blog, database, and theme.  So what?”  And then as a response for that you say, “Here are some simple step-by-step instructions to get your WordPress blog installed in seven minutes with almost no work.”

And then you ask again, so what?  And your answer to that is “Here is how to set up a WordPress blog in seven minutes or less, get exactly the theme you want, and start making new blog posts in less time than it takes to take a shower.”

See how that worked?  I couldn’t have come up with such a good bullet point — well it’s not great but I couldn’t have come up with a decent benefit just out of the gate.  I had to think about first, “What is this about?”  Then another thing about “What does that mean?” which means that is a feature.  Then I had to ask twice “so what?” to get it turned into a proper benefit.

So then let’s say the second chapter was about what plug-ins to use and so on.  I do the exact same thing and try to figure out how to install plug-ins.  What does it actually mean?  So what?  And then I turn that into more of a “what does it mean for you?”  Ask “so what,” again.  Turn it into “What does it really mean for you?” and “What can you do with it?  Because I think when the first time you ask “So what?” the only thing that is on your mind is “What does it mean for you?”  But then when you ask, “So what?” again, you’ve already answered, “What does it mean for you?”  And now it’s “Now where can you go with that now that you know what it means for you?”

So you’ve got your list of benefits, and then you expand those benefits.  So if you notice that your benefits are really detailed and you can make sub-benefits, the more the better.  So for that first chapter we were talking about getting a theme set up and getting the database set up so your sub-benefits can be, like, you don’t have to worry about setting up a database ever again.  Just follow these three steps.

And then another sub-benefit could be have your friends and your competition scratching their heads and wondering how you ended up with a WordPress theme so great, and the last few, who your WordPress theme designer was that you paid thousands of dollars, but they don’t know you got a WordPress template for free.

Then you come up with a headline.  So you come up with something attention-grabbing that gets people to want to know more about WordPress plug-ins and so on.  So you do all that stuff.  So you got your headline, you got your benefits; and if you got a lot of benefits and you have a lot to say, you break it up with sub-headlines.  And at the end you say, “So here’s everything you get.  You get this report that teaches all the stuff about WordPress blogs.  You get these videos that teach all this stuff about WordPress blogs.  So what I want you to do now is click on this order button and purchase this course, and you’ll be taken to the next page to enter your information.  And within less than a minute you will have instant access to these five hours of videos and these 11 scripts, which you can plug into your blog right now, and you will be on your way to installing WordPress in less than seven minutes.”

And that’s basically the formula.  It’s a lot more detailed than that; and I include strategies  to overcome writer’s block, how to come up with a headline, how to come up with a story, how to avoid common copy mistakes, and so on.  And as far as the time I put into that, I set a timer for one hour; so I spend one hour of listening to benefits, making summary and the call to action, and then one hour on the headline and the sub-headlines, because those are going to be the most important parts, and those are going to be the things that grab the most attention.

So that’s when I’m in like a somewhat creative mood, not super creative, but it will get the job done.

If I’m really, really stuck, that’s when I go to my Five Minute Copywriting; and yes, sometimes I just use one, and sometimes I use both.  It just depends.  So if I’m really, really stuck, then I do this Five Minute Copywriting.

So Five Minute Copywriting means you can come up with a really basic — about a one-page sales letter — in five minutes.  And if you don’t like it, then you can spend another five minutes going through each step again and improving those steps.  And if you don’t like it again, you can spend another five minutes going through it again.  But usually I find that after about two passes, I’m happy with it.  So it ends up being about 15 minutes of work total, but the thing that makes it five minute is, after five minutes it’s decent enough.  After five minutes you can send traffic to it and you can send your lists to it.

And sometimes I use Five Minute Copywriting to improve existing sales letters.  So maybe I’ll have a sales letter that I already built in two hours using Fast Food Copywriting, but I wasn’t super happy with it.  And I think a few things can be changed, but I’m not sure exactly what to change so I just use the Five Minute Copywriting formula to go through and bump up the sales letter to the next level.

So what you do with Five Minute Copywriting is first you do a little bit of research.  So this is like the pre-copywriting.  You figure out what headline you want.  To do this I search “digg.com” and “blog” plus my keywords, and usually you can find some titles that use your niche keyword that got a lot of traffic; and usually they’re funny or they’re clever or just weird enough that will grab attention.  Figure out a good headline or a good story, and then you match it to these copywriting templates.

So I’ve got a big list of plug and play stories, headlines, and bullets; and they each have different categories.  So figure out what kind of story you want and it’ll give you a setting and a starting point for the story you want to tell.

For the headline you have — there’s I think 10 or 15 categories of headlines that I have — and you pick what kind you want.  Do you want the controversy?  Do you want a question?  Do you want a challenge?   Do you want a shock and awe?  And then it’ll give you a headline, but it’ll leave one word out and that one word you could plug in as your product name or your niche or whatever.  And then if you really don’t like the headline, you can rewrite it, but it gives you somewhere to start.

Same way with bullet points.  You decide what kind of bullet points you want, what category, and you can fill in stuff.  And then with offers you can decide if you want a really aggressive offer or more of an implied offer.  And then a guarantee.  Do you want to stress the length of the guarantee or how easy the guarantee is?  Do you want a simple or a detailed guarantee?

And then I share a lot of time management and productivity tactics that I use to really psyche myself up and get ready to produce a sales letter in five minutes, because it’s really important that you don’t stop writing and you don’t stop thinking because otherwise five minutes isn’t a lot of time.  And I have it mapped out so you spend one minute doing this one thing, one minute doing the next thing.  So if you spend 30, 45 seconds waiting around each time, that’s most of your time sucked up, so you don’t want that.  So you need these very special tactics to get you psyched up.

But basically it’s some fill in the blank copywriting, where I’ve taken some popular headlines, and I’ve just removed the part that makes them unique.  And then you just stick it right back in, and then you can reuse the headline, so it’s sort of a swipe file in that way.

So that was the Fast Food and the Five Minute Copywriting.  Now let’s get into what is Bare Essence Copywriting

So this is where you don’t know where to start, but you don’t want something as dumb as fill in the blank headlines.  So instead we’re going to answer a series of questions related to your copy as if you are being interviewed.

So this technique works if you’re the person who made the product that the copy is about, and it means that you’re knowledgeable.  You know what your customers want.  So this is more like customer-oriented, emotion-oriented copywriting style.

And if you think about it, any good copywriter is going to ask you a few questions.  They’re going to interview you anyway and then rewrite what you said.  So you’re already doing 80 percent of the work.  So why not write a first draft average version of your sales letter in an hour or so?  And then you can apply these little tweaks over time, so later on if you decide you wanted a better headline or maybe rewrite this or that bullet point, you can, but the basics are there.

So what are these questions we are going to answer?  There are these eight questions, and the procedure is we are going to write them out as questions and then answer them.  And I’ll get to that in a minute.  But the eight questions are:

What do you want the reader to do?

What does the reader want and desire?

What is the payoff?

What will they get once they order from you and how will it benefit them?

What are their top objections and how would you defuse them?

What is the guarantee and what bonuses do you provide to make the guarantee not even relevant?

What step should be taken to order?

What have other people said about the product?

Okay, so here are the eight questions, and so you’re going to start by retyping question one into a Word document.  It’s very important that you retype because this gets the questions embedded in your brain, and it’s very important that you keep it as a question.

I don’t want you to just look at the question and answer in the Word document.  I don’t want you to retype the question as a statement or as a sub-header.  You need to retype that as a question and then type your answer right underneath it because you can also remove questions later.

So retyping is very important, and it’s so important I made it a capital “I” as Important.  And you are going to want to answer it as if someone asked it.  That is the whole reason we have it as a question.  Because when you read questions and answer them, it feels like somebody asked them because you are so used to answering questions on the phone.  You’re so used to seeing questions in e-mail, and then you retype an e-mail as a reply.  So answer it as if someone asked.

So when I answer all these eight questions, if I have a lot to say, I end up with usually two to five pages of copy, which is average copy; and then I can quickly edit it later for better headlines or bullets.  So either I do that by hand or I use the fast food copywriting or the Five Minute Copywriting techniques or my swipe file to put in better headlines and bullets.

And I’m the kind of person where my swipe file contains different lines of text, so every line of text is a different idea, and I hardly ever have more than 50 items in my swipe file.  I regularly delete stuff I haven’t used in my swipe file a lot, and about a month ago last summer, I wrote a sales letter.  I exhausted my swipe file so my swipe file is completely blank.  I have nothing in there so I’ll probably have to use maybe Five Minute Copywriting to do the editing.

So now that we’ve got the process, let’s go back over the questions one at a time so there’s no confusion about it.

So question one:  What do you want me, as the reader to do?  For example, I want you to pay me to buy a $20 e-book.

What do I as the reader want and desire?

Question three:  What will I get once I order from you and how will it benefit me?  So these are going to be your benefits, and you are going to want to list as many of these as you can because the majority will suck.

Question four:  What would my top objections as the reader be, and how would you defuse them for me?  How would you get them out of the way by revealing that your objections don’t really matter and aren’t as big of a deal as you think?

Question five:  What is your guarantee and what bonuses do you provide to make this offer a no-brainer?

And question six:  What steps do I take to order?

Question seven:  Why should I order right now instead of later?  What’s the scarcity in play?

And question eight:  What have other people said about this product?  What are the testimonials?

So if you’re trying to answer these and you’re still blocked, whip out a countdown timer.  Give yourself ten minutes to answer “what do you want me, the reader, to do?”  And as you see these numbers tick down, you’ll kind of freak out and you will be like, “All right.  I really got to answer this in ten minutes.”  At least that’s how my brain works.

So let’s go back here and let’s look at these eight questions before I let you try to answer them on your own.

So first you are going to say question one:  What do you want me as the reader to do?  So retype that down in a Word document, give yourself ten minutes, put up the countdown timer, and answer that as quickly as you can.  And don’t even think about any of the questions right now.  Just focus on answering that question.

Once that’s done, type out “What do I as the reader want and desire?”  And then put — start the countdown timer for ten minutes and nothing else, but answer that.

Question three:  What will I get once I order from you and how will it benefit me?  So what are the benefits?

Question four:  What are the top objections that the reader, me, has, and how would you defuse them for me?  What’s your guarantee?  What bonuses do you provide?

Question six:  What steps do I take to order?

Question seven:  Why order now and not later?

And question eight:  What have other people said about this product?  For me as far as testimonials, I am not big on testimonials coming out of the gate.  I’m more big on social proof.  I’m more big on what other stuff do you have in this niche?  What are your credentials?  What kind of statistics about this can you provide?  There are lots of other forms of proof that you can provide other than testimonials.

But after your product is out there and gets a bunch of sales and you have testimonials, you can almost sell without anything else.

So that’s the gist of the Bare Essence Copywriting technique where you write a sale letters by answering a few questions.  You just answer those eight questions in a Word document.  If you’re still stuck, put up a countdown timer.

If you’re still stuck again, let me give you a quick technique. You open up your instant messaging client like AIM or something.  Then if you could open up two instant messaging clients that talk to each other, that’s perfect.

So you might be able to open up Google Talk and Gmail and then talk, and have the Google Talk communicate with a separate account in your Gmail or whatever.  Just figure out a way to send instant messages to yourself.  So this is if you’re really stuck.

So in window number one you type in the questions.  So window number one you type “What do you want me, the reader, to do?”  And in your other window where you answer you type in “Well, as a reader you should blah, blah, blah,” and just that it’s a lot easier to answer your instant messages because it’s a lot less intimidating.  You have tiny blocks of text.  Anybody can talk in an instant messaging client all day versus trying to type out a big, long Word document.

So and then you keep your chat log and copy and paste in your Word document through a little bit of editing, and you have your sales letter.

So that’s how you write a sales letter by answering a few questions.  And that’s the technique I’ve used in addition to fast food copywriting and in addition to Five Minute Copywriting.  So I’ve used the Bare Essence Copywriting just to get the copy on there, and then I used one of those other two techniques to perform the editing.

Comment below and let me know if you are able to write a sales letter using those eight questions.

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Ahh! Stop! 10 Copy Writing Errors That Are Blocking You From Making Sales

Write the only kind of copy that matters:

Copy that Sells your product or service.

10 Egregious mistakes to remove from your marketing documents.

  1.  Your Copy Focuses On Yourself, Not The Prospect. – talking about the seller and what your  offering. Every worthy thought about the seller, by the seller, for the advantage of the seller—is irrelevant. Success in selling more of your products and services is in direct correlation to the extent that the prospect feels you exist for him, that you can help him, that you care for nothing so much as for him.
  2. You Think Your Prospects Are As Interested In What You’re Selling As You Are. – Your prospects are not interested in your products or services. They are interested only in themselves, in their (all too often) petty aspirations, flawed desires, crack-brained anxieties and foolish fears. Thus it is to these — not the manifest wonders of your product or service — that you must appeal. No one will ever be as interested in what you are selling as you are, particularly if you are the inventor of said wonder. Expect no one to be as interested as you are.
  3. You’re Trying To Be Clever. – thinking you’ve produced the most clever piece of marketing ever conceived. Why? Because it’s different. Because it gets the attention of the reader. Because that reader laughs. Because that reader doesn’t simply pass by oblivious to the important creative statement at his fingertips. But does this marketing work? Do people take action — buy something — as a result of seeing it?If it is that rather than the creation of believable, client-centered benefits for his products and services, the “clever” creator of such marketing materials relies on his deep pockets to create familiarity. Such a person bets that familiarity is more important than real prospect benefits and an immediate incentive for action.Now hear this: the aim of your marketing materials is not to be clever. Is not to dazzle your prospects. Is not to convince them that you are the brightest little boy or girl on the block. Even if you are. All that — for marketing purposes — is irrelevant.Now hear this: the aim of your marketing materials is not to be clever. Is not to dazzle your prospects. Is not to convince them that you are the brightest little boy or girl on the block. Even if you are. All that — for marketing purposes — is irrelevant. The only purpose for marketing. The only purpose for your marketing materials. The only point at all of any kind of marketing — is SELLING YOUR PRODUCT OR SERVICE. Nothing else matters.
  4. You’re Trying To Educate Your Prospects.- trying to educate them so they understand their need for you. Marketers are not in the education business.They are in the selling business.Your objective in marketing is not to find a market and educate it to an understanding of what you can do for it. But to identify a market with screaming wants and needs — and the means to pay for satisfying them.What should you do to educate a market? “Don’t bother.”Educating has nothing to do with marketing. Be interested in meeting the wants and needs of your market and selling to your prospects.
  5. You Don’t Have A Major Client-Centered Message That You Hammer Home Again And Again. – if you think creativity and originality are infinitely more important than hard-hitting persuasiveness, think again. More it’s making the same point over and over and over again — from every conceivable angle — in a determined attempt to move your reader to do something. – a certain quite specific something that we inspire and command.By taking a besieged prospect, overwhelmed by other marketing messages, fearful of taking action, uninterested in taking action now and move them to take action NOW means:
    • hitting the prospect’s self-interest;
    • piling prospect benefit on prospect benefit to create a rich layer cake of desirabilities;
    • fostering a sense of urgency — of acute need — to take action NOW;
    • getting the prospect to feel not only what he’ll get by taking action but what he’ll lose by failing to do so.

    Leaving them with no choice but to act NOW. Or face unbearable regret and gnawing discontent that he failed to do so.

  6. You’re Trying To Be “Professional”. – feeling Professional Behavior as a means of getting ahead.What matters in marketing is relentlessly focusing on your prospect—in each and every way. Your own professional image should always be secondary to your ability to convince your prospect that you place his welfare first; that you can deliver benefit after benefit he’ll find meaningful and that persuade him to buy what you’re selling.Thus, nothing matters that is not directly related to your prospect. There can be no justification for writing marketing documents — however “professional” they appear to you, seemingly cogent in their dull pomposity — that fail to excite the prospect with what you can do for him and fail to tell him what he should do NOW to get the benefit you can deliver.
  7. You Haven’t Frightened Your Prospect. – In the marketing business, we have known for a good long while that fear is among our most potent prospect motivators. Particularly fear of loss.The fear you use must be:
    • specific
    • immediate
    • palpable
    • grounded in reality
    • sustained by credible specialists, and
    • reinforced, time and again.

    You must use every dark fear of every prospect as a lever to get that person to take action and connect with you—so that you can remove the cause for the fear and make that person’s life better.

  8. You Drone On About Product And Service Features, When All The Prospect Wants To Know About Is The Benefits He Gets By Using It.- Let’s start with definitions. A feature is a characteristic of a thing. Size, color, weight, speed, availability, special conditions of use — all these are features.And is why the consummate marketer is far more interested in prospect benefits —that is advantages or helpful results—than in product or service features. For it is benefits that sell, not features.LEAD WITH BENEFITS. FOLLOW WITH FEATURES.
  9. You Write in Jargon That Makes It Difficult For Your Prospect To Understand You. -Jargon means language understood by a select group. As such, by definition, jargon cannot be understood by everyone. Therefore, to write jargon is  foolish and self-defeating.If you want to write cash copy, copy that will sell your products and services, your objective should be to write the cleanest, clearest, crispest copy possible. Nothing — not even jargon that seems common in an industry — must stand between you and your prospects. Nothing.
  10. Your Copy Is Deadly Dull. – the best marketing copy should read like the most compelling of feature stories. Only with this difference. In such a story, you know you are reading about someone else. If you want to be in that story, you have to project yourself into it. But in marketing copy, you don’t have to project — it’s already about you. The best marketing copy is an exciting dialogue (even if it takes place on a single piece of paper) between two people — and only two people — you, the seller, and the single prospect/buyer who is reading what you have to say about him, his problem, and how you will solve it.

Find close to a dozen more of these erroneous copy-writing mistakes that are costing you dearly in

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The Secret for Getting Your Products To Sell and Customers Coming Back for More

First know that 95% of what goes on in a successful business is promotion, 5% product development.

No matter how good your product is if you can’t get your product in front of people

and present them in a way that makes them buy, you’ll never make much in sales.

Introducing Cash Copy

How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This isn’t just a book.

It’s a cash machine that will put money in your pocket
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Welcome to

CASH COPY

How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This is the most important book ever written on how to sell products and services

The reason “Cash Copy” is such an important book, and why it has, to date, grossed over $1,000,000 in sales, is because the overwhelming majority of people understand that you can’t make money working for someone else.

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Once You’ve got your customer to buy

Make sure you have them return for more future business

Read Dr. Lant’s article below”

“You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling “Dixie”.

1) Smile & Say Thank You

Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
you patronize.

When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
absent altogether?

The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.

P.S. Whenever possible, use the customer’s
name. “Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!”

And be SURE to make eye contact. This is
essential.

2) Hand the customer a bonus coupon.

ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,

First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,
please.

Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.

Third, hand this valuable gift to the customer
and deliver with a smile!

3) Offer to carry the customer’s purchase
to her car.

Want to make an especially good impression…
the kind the customer will convey to her
social circle?

Then carry her purchase to her car!

This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.

And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.

4) E-mail the customer a thank you and
bonus offer.

What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!

Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.

You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!

It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.

5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
pocket, too.

Say the average customer uses up this product
in 60 days.

E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.

Last Words

As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it!  You will
start seeing the pay-off at once!”

Gain the Visibility and Credibility you need –

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Tips to Get You to Your Goal of Freelance Copy-writing

Freelance copy-writing can be very lucrative but needs some dedication to be successful.

Tip # 1 Have a mentor and learn from the best.

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Cash_copy_funnel_pic with link 600 pix

Tip # 2 Learn how to get the most production from your efforts.

Check out an earlier post at: http://writerssecrets.com/3-ways-to-get-more-productivity-from-your-writing-efforts/

Will Newman’s  Strategies from  Will Newman for Scheduling your Copy-writing to bring you more success.

1. Look inside yourself . . .

Successful scheduling starts with knowing when you work best. You’ll want to schedule around those times of day as much as possible.

2. Gather materials . . .

To make my strategy work, you need:

  • “Butcher” paper, about 4′ by 8′
  • Index cards
  • Different colored markers
  • Yardstick
  • Space where you can spread everything out

3. Draw your weekly schedule skeleton . . .

Draw eight columns (up and down) on the butcher paper. Fill in days of the week across the top starting in the second column. Draw horizontal lines 3″ apart across the paper for times during the day.

Put times in the far left column starting an hour before you wake up. Continue with ½-hour blocks to an hour after you normally go to bed.

It should look something like this:

schedule

 

 

 

 

Find the rest of these excellent steps at the Source: American Writers and Artists Inc.

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