Tag Archives: how to get more sales

Ahh! Stop! 10 Copy Writing Errors That Are Blocking You From Making Sales

Write the only kind of copy that matters:

Copy that Sells your product or service.

10 Egregious mistakes to remove from your marketing documents.

  1.  Your Copy Focuses On Yourself, Not The Prospect. – talking about the seller and what your  offering. Every worthy thought about the seller, by the seller, for the advantage of the seller—is irrelevant. Success in selling more of your products and services is in direct correlation to the extent that the prospect feels you exist for him, that you can help him, that you care for nothing so much as for him.
  2. You Think Your Prospects Are As Interested In What You’re Selling As You Are. – Your prospects are not interested in your products or services. They are interested only in themselves, in their (all too often) petty aspirations, flawed desires, crack-brained anxieties and foolish fears. Thus it is to these — not the manifest wonders of your product or service — that you must appeal. No one will ever be as interested in what you are selling as you are, particularly if you are the inventor of said wonder. Expect no one to be as interested as you are.
  3. You’re Trying To Be Clever. – thinking you’ve produced the most clever piece of marketing ever conceived. Why? Because it’s different. Because it gets the attention of the reader. Because that reader laughs. Because that reader doesn’t simply pass by oblivious to the important creative statement at his fingertips. But does this marketing work? Do people take action — buy something — as a result of seeing it?If it is that rather than the creation of believable, client-centered benefits for his products and services, the “clever” creator of such marketing materials relies on his deep pockets to create familiarity. Such a person bets that familiarity is more important than real prospect benefits and an immediate incentive for action.Now hear this: the aim of your marketing materials is not to be clever. Is not to dazzle your prospects. Is not to convince them that you are the brightest little boy or girl on the block. Even if you are. All that — for marketing purposes — is irrelevant.Now hear this: the aim of your marketing materials is not to be clever. Is not to dazzle your prospects. Is not to convince them that you are the brightest little boy or girl on the block. Even if you are. All that — for marketing purposes — is irrelevant. The only purpose for marketing. The only purpose for your marketing materials. The only point at all of any kind of marketing — is SELLING YOUR PRODUCT OR SERVICE. Nothing else matters.
  4. You’re Trying To Educate Your Prospects.- trying to educate them so they understand their need for you. Marketers are not in the education business.They are in the selling business.Your objective in marketing is not to find a market and educate it to an understanding of what you can do for it. But to identify a market with screaming wants and needs — and the means to pay for satisfying them.What should you do to educate a market? “Don’t bother.”Educating has nothing to do with marketing. Be interested in meeting the wants and needs of your market and selling to your prospects.
  5. You Don’t Have A Major Client-Centered Message That You Hammer Home Again And Again. – if you think creativity and originality are infinitely more important than hard-hitting persuasiveness, think again. More it’s making the same point over and over and over again — from every conceivable angle — in a determined attempt to move your reader to do something. – a certain quite specific something that we inspire and command.By taking a besieged prospect, overwhelmed by other marketing messages, fearful of taking action, uninterested in taking action now and move them to take action NOW means:
    • hitting the prospect’s self-interest;
    • piling prospect benefit on prospect benefit to create a rich layer cake of desirabilities;
    • fostering a sense of urgency — of acute need — to take action NOW;
    • getting the prospect to feel not only what he’ll get by taking action but what he’ll lose by failing to do so.

    Leaving them with no choice but to act NOW. Or face unbearable regret and gnawing discontent that he failed to do so.

  6. You’re Trying To Be “Professional”. – feeling Professional Behavior as a means of getting ahead.What matters in marketing is relentlessly focusing on your prospect—in each and every way. Your own professional image should always be secondary to your ability to convince your prospect that you place his welfare first; that you can deliver benefit after benefit he’ll find meaningful and that persuade him to buy what you’re selling.Thus, nothing matters that is not directly related to your prospect. There can be no justification for writing marketing documents — however “professional” they appear to you, seemingly cogent in their dull pomposity — that fail to excite the prospect with what you can do for him and fail to tell him what he should do NOW to get the benefit you can deliver.
  7. You Haven’t Frightened Your Prospect. – In the marketing business, we have known for a good long while that fear is among our most potent prospect motivators. Particularly fear of loss.The fear you use must be:
    • specific
    • immediate
    • palpable
    • grounded in reality
    • sustained by credible specialists, and
    • reinforced, time and again.

    You must use every dark fear of every prospect as a lever to get that person to take action and connect with you—so that you can remove the cause for the fear and make that person’s life better.

  8. You Drone On About Product And Service Features, When All The Prospect Wants To Know About Is The Benefits He Gets By Using It.- Let’s start with definitions. A feature is a characteristic of a thing. Size, color, weight, speed, availability, special conditions of use — all these are features.And is why the consummate marketer is far more interested in prospect benefits —that is advantages or helpful results—than in product or service features. For it is benefits that sell, not features.LEAD WITH BENEFITS. FOLLOW WITH FEATURES.
  9. You Write in Jargon That Makes It Difficult For Your Prospect To Understand You. -Jargon means language understood by a select group. As such, by definition, jargon cannot be understood by everyone. Therefore, to write jargon is  foolish and self-defeating.If you want to write cash copy, copy that will sell your products and services, your objective should be to write the cleanest, clearest, crispest copy possible. Nothing — not even jargon that seems common in an industry — must stand between you and your prospects. Nothing.
  10. Your Copy Is Deadly Dull. – the best marketing copy should read like the most compelling of feature stories. Only with this difference. In such a story, you know you are reading about someone else. If you want to be in that story, you have to project yourself into it. But in marketing copy, you don’t have to project — it’s already about you. The best marketing copy is an exciting dialogue (even if it takes place on a single piece of paper) between two people — and only two people — you, the seller, and the single prospect/buyer who is reading what you have to say about him, his problem, and how you will solve it.

Find close to a dozen more of these erroneous copy-writing mistakes that are costing you dearly in

“CASH COPY: HowTo Offer Your Products And Services So Your Prospects Buy Them … NOW!” by Dr. Jeffrey Lant

Packed with over 500 pages of all that you will need to Master Copy-writing.

Get Cash Copy NOW at: http://go.writerssecrets.com/cash-copy-plus


The Secret for Getting Your Products To Sell and Customers Coming Back for More

First know that 95% of what goes on in a successful business is promotion, 5% product development.

No matter how good your product is if you can’t get your product in front of people

and present them in a way that makes them buy, you’ll never make much in sales.

Introducing Cash Copy

How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This isn’t just a book.

It’s a cash machine that will put money in your pocket
every time you use it for the rest of your life.

Welcome to

CASH COPY

How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!

This is the most important book ever written on how to sell products and services

The reason “Cash Copy” is such an important book, and why it has, to date, grossed over $1,000,000 in sales, is because the overwhelming majority of people understand that you can’t make money working for someone else.

You must have your own company with your own products and your own services. Having gathered them, you must master cash copywriting. It is not a luxury… it is an absolute necessity. And if you fail to master “Cash Copy”, your enterprise will fail and it will be your own fault.

One book — “Cash Copy” — is the solution. Get it now, use it forever, and make over $1,000,000… predictably, certainly, and with careful steps that are already proven, not costly guesses. In short, “Cash Copy” works!

Get Your Cash Copy TODAY!

Go to: http://go.writerssecrets.com/cash-copy-plus

Once You’ve got your customer to buy

Make sure you have them return for more future business

Read Dr. Lant’s article below”

“You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling “Dixie”.

1) Smile & Say Thank You

Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
you patronize.

When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
absent altogether?

The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.

P.S. Whenever possible, use the customer’s
name. “Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!”

And be SURE to make eye contact. This is
essential.

2) Hand the customer a bonus coupon.

ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,

First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,
please.

Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.

Third, hand this valuable gift to the customer
and deliver with a smile!

3) Offer to carry the customer’s purchase
to her car.

Want to make an especially good impression…
the kind the customer will convey to her
social circle?

Then carry her purchase to her car!

This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.

And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.

4) E-mail the customer a thank you and
bonus offer.

What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!

Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.

You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!

It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.

5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
pocket, too.

Say the average customer uses up this product
in 60 days.

E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.

Last Words

As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it!  You will
start seeing the pay-off at once!”

Gain the Visibility and Credibility you need –

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE