The Unabashed Self-Promoter’s Guide – WHAT EVERY MAN, WOMAN, CHILD AND ORGANIZATION IN AMERICA NEEDS TO KNOW ABOUT GETTING AHEAD BY EXPLOITING THE MEDIA
Thousands and thousands of people all around the world are now using this book. They range from people running small businesses to two sitting members of the United States Senate, from people with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich. Members of state legislatures and celebrities with well-known names are using this book to build their stature and promote their interests… entrepreneurs swear by it because it promotes their products and services to targeted constituencies who can buy and benefit from their babies. Entertainers, charities and nonprofit organizations of every kind, even budding revolutionaries have all found in these pages the secrets they need to influence their publics. And, not surprisingly, hundreds of authors and publishers have found here exactly what they need to sell more books.
And why not? This remains the most detailed book ever written on how to get all the freer book, space you want in the print media… and all the free air time on radio and television. What’s more the techniques work!
The Unabashed Self-Promoter’s Guide WHAT EVERY MAN, WOMAN, CHILD AND ORGANIZATION IN AMERICA NEEDS TO KNOW ABOUT GETTING AHEAD BY EXPLOITING THE MEDIA
First know that 95% of what goes on in a successful business is promotion, 5% product development.
No matter how good your product is if you can’t get your product in front of people
and present them in a way that makes them buy, you’ll never make much in sales.
Introducing Cash Copy
How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!
This isn’t just a book.
It’s a cash machine that will put money in your pocket
every time you use it for the rest of your life.
How To Offer Your Products And Services
So Your Prospects Buy Them… NOW!
This is the most important book ever written on how to sell products and services
The reason “Cash Copy” is such an important book, and why it has, to date, grossed over $1,000,000 in sales, is because the overwhelming majority of people understand that you can’t make money working for someone else.
You must have your own company with your own products and your own services. Having gathered them, you must master cash copywriting. It is not a luxury… it is an absolute necessity. And if you fail to master “Cash Copy”, your enterprise will fail and it will be your own fault.
One book — “Cash Copy” — is the solution. Get it now, use it forever, and make over $1,000,000… predictably, certainly, and with careful steps that are already proven, not costly guesses. In short, “Cash Copy” works!
Make sure you have them return for more future business
Read Dr. Lant’s article below”
“You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling “Dixie”.
1) Smile & Say Thank You
Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.
P.S. Whenever possible, use the customer’s
name. “Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!”
And be SURE to make eye contact. This is
2) Hand the customer a bonus coupon.
ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,
First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,
Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.
Third, hand this valuable gift to the customer
and deliver with a smile!
3) Offer to carry the customer’s purchase
to her car.
Want to make an especially good impression…
the kind the customer will convey to her
Then carry her purchase to her car!
This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.
And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.
4) E-mail the customer a thank you and
What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!
Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.
You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!
It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.
5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
Say the average customer uses up this product
in 60 days.
E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.
As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it! You will
start seeing the pay-off at once!”
Gain the Visibility and Credibility you need –
Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE
Dr. Jeffrey Lant has over a quarter of a century of online business success,
Has made his Millions, multiple times.
Now is spilling the beans – Right Here…
Dr. Lant’s Secrets of Internet Success in his article below:
Proudly presented from www.writerssecrets.com Article Series
Author’s program note. Because today, August 1, 2011, is such a happy day, I wanted something suitably grand and festive to accompany this article; the kind of music that makes you want to jump up, throw up the sash on your window and, at the top of your voice, shout “Huzzah!”, because you want the rest of the too weary and downtrodden world to be as excited as you are. I’ve found that music.
It’s a royal German military march called “Hohenfriedberger marsch”, and you’ll find it in any search engine. Go get it now and let one of the most soaring of marches lift your spirits and put you in the right frame of mind to develop your own online empire into a place where such grandeur is an everyday event… and where you do so well your generosity of heart, mind and spirit match mine on this anniversary day.
Over the last 17 years online, I have talked to literally thousands of people who have begged, wheedled and pleaded with me to reveal the “secret” of Internet success. It is now my pleasure to tell you, tell all, withholding nothing.
1) Never say “How do I make money online?”. Say instead, “How can I help my customers achieve what they want?”
People who succeed online make a fetish of helping people. They know that if you give enough people what they want… you will surely and most assuredly get what you want.
This sounds easy enough, doesn’t it? A piece of cake. However, you must never underestimate the powerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find it difficult to focus on others, rather than themselves. Yet it is and will always be these others who control your ability to get rich online.
I tell my marketing students “Your money is in their pockets,” the “their” being your customers. The only way to get it out is by completely changing your focus from yourself to…. them.
Cautionary note: Like everyone reading this article, you will pledge your online operations to complete customer centeredness… and for a day or two you will be an empathetic paragon. Then imperceptibly you will slide back into the inveterate selfishness that condemns so many Internet entrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is only the customer-centered who succeed. Post this message so that you never forget, for to the extent you do is the extent to which you’ll undercut and block your own success.
2) Make it easy for your customers to connect with you.
We live in an age of true communication marvels with a myriad of ways to connect, connect fast, connect now. The problem is, we don’t use them properly, rather infuriating customers by misusing these tools, or, worse, not using them at all… so that the age of instant contact becomes instead the age of thwarted contact. Are you one of the culprits?
First, review each and every means you have for people connecting with you, including email, telephone, fax, etc., etc.
Then review them as if you were the customer. Look at how you use them. When you use them. Even whether you use them.
Are you a customer enabler… or are you a customer frustrater and avoider? You’ll SAY that you are doing everything humanly possible to expedite and improve customer contact and communication. But in all likelihood you’re not. The only way you’re going to know is by acting like a customer, ascertaining just how easy (or difficult) you’ve made things. You’re likely to be amazed at the maze and obstacles you’ve erected to frustrate customer relations. As soon as you know, re-arrange things so that you don’t just THINK you are customer-centered, but actually are.
3) Make an offer… then make a better offer.
To make money, give things away. To make more money, give more things away.
The richest people online are those who give the most away. They spend their days not just creating and discovering useful new products and services. That’s necessary and essential for success… but it isn’t the key variable. That key variable is the extras, the special offer you’re going to give customers for acting NOW! In other words, the all-important offer.
Now hear this: OFFERS are what get people to buy now… thus, the better the offer, the faster the sale. It’s as simple as that. So, let’s see what you’re doing now and whether the offers you’re making will take you to the financial destiny you desire.
First, are you making any offers at all? You’d be surprised at how many entrepreneurs have a “take it or leave it” attitude about what they’re selling… punctuated with this killer proposition: “what I’m selling is so good, it sells itself.” This is one of the most foolish of propositions. Nothing, absolutely nothing, sells itself. But if you don’t have a special enticing, motivating offer with what you’re selling then you’ve cooked your own goose. Immediate re-thinking is necessary.
If you’re making some kind of offer, good for you. At least, you’ve got you r foot on the right road. Now let’s see whether you’ve got what it takes to move ahead. Review your offer in the light of what your competitors are doing, easy enough on the Web. If what you’re offering to induce immediate sale is only as good as (or less than) what your competitors are offering… then you’ve got a serious problem… and you need some serious action at once.
The offer you make, the offer that delivers the sales and the cash, must be demonstrably better than anything offered by anyone… and the customer must be able to see this at a glance….
4) Create a customer-centered blog and use it daily.
Over the last 17 years online there has been one astonishing development after another. One of the most important is the creation and development of blogging; it’s a device that every successful Internet entrepreneur understands and uses daily, the better to achieve more substantial success.
You will succeed online only to the extent you understand blogging and blog daily. Let’s start by helping you understand why it’s so important. A blog gives you the opportunity to send out advertisements daily, without risking your list as people do who email ads and nothing but ads. Your blog is anchored by useful articles and information. These client-centered articles and information protect the integrity of your list. So long as your ads are accompanied by this useful content, you can email your list regularly. Sending ads alone cannot achieve the desired objective; instead you’ll list will dwindle into insignificance.
Enjoy the game.
Successful online entrepreneurs know they’ve participating in the greatest game of our time, a game that delivers customers and customer sales 24 hours a day and can turn even the smallest home business into an unstoppable cash cow. And isn’t that just what you want?
Don’t wait another minute to get started. Put a smile on your face and set about the task before you, making liberal reference to these recommendations. It’s the way to ensue 17 years of success online, as I’ve had, with many more successful years after that.
About the Author
Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com
His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co