Tag Archives: Writers Secrets

Excerpts from Writers Secrets Vol. 3 – Writing About “Ordinary” People

Proudly presented from the writerssecrets.com  Book Series

facebook pic write about ordinary peopleExcerpts from Writers Secrets Vol. 3  – Writing About “Ordinary” People

by Dr. Jeffrey Lant

Taken from the Introduction

In this chapter, my goal is to show you how to write about
so-called “ordinary people”… but I’ll tell you a secret… I hate
that word “ordinary”. Anyone who is worth writing about is, by
definition, extraordinary. Not prosaic, dull, or boring.

Your job is to take the life of one of these so-called “ordinary”
people, and make it rhumba. At the end of the day when you
write an article about an “ordinary” person, you’ve got a piece
of work that will sing, and make people worldwide sit up, pay
attention, and be grateful that you took the time to write the
splendid article you did.

Now in this chapter, I’m going to talk about vignettes… That is
to say a brief evocative description, account, or episode. It is
an event which may seem small and insignificant; however it is
anything but. Vignettes are an aperture into a story. Telltale
vignettes give you just the opening you need to create a story
that looked improbable at its inception, but which is now totally
captivating and important. Let me show you what I mean.

This chapter focuses on five of these so-called “ordinary
people”, and how I review the information about them to turn
what might have been bland and insignificant, into something
that soars.

The five people in question are Adam B. Wheeler, Holly
Hickler, Marty Burke, Dr. Harry Coover, and Milton Levine.
These are people you may pass on the street and entirely
overlook. Your job is to make them immortal… a thing of
writing beauty, a joy forever.

Writers Secrets Vol. 3 – Writing About “Ordinary ” People

Available at: https://www.amazon.com/dp/B01IGD5XA4

FREE from July 30 – Aug. 3 2016

See more Excerpts at: http://writerssecrets.com/an-appreciation-of-holly-hickler-master-teacher-poet-her-love-affair-with-words-dead-at-88/

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 50 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

Dr. Jeffrey Lant has a gift for all writers to inspire them to get their message and stories out to the world –

ebook_cover ebook productGet a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

Excerpt from Writer’s Secrets Vol. 2 “Writing About Famous People You Don’t Know”

Proudly presented from www.writerssecrets.com  Book Series

Excerpts from Volume 2 in the Writer’s Secrets Series

“Writing About Famous People You Don’t Know”

by Dr. Jeffrey Lant

Available at: https://www.amazon.com/dp/B01IG0PC9E

This series has has been developing for a very long time, for over fifty years in fact.

Dr. Jeffrey Lant has an extraordinary online writing course which compliments this Writer’s Secrets Series. In it, you’ll learn how to write the kind of meaningful prose you desire.

Find out more at: http://writerssecrets.com/intro

Sign up at: http://writerssecrets.co

Writer’s Secrets Vol. 2 – Writing About Famous People You Don’t Know

INTRODUCTION
Lucky you! You have arrived at the rest of your life. What you
learn in this chapter you can use and profit from every single
day you remain alert and willing to learn. In short, we here
today begin your great adventure.

Barbra Streisand has a signature tune that goes like this…
“People who need people are the luckiest people in the
world” (from the film “Funny Girl”, 1968). And this applies
especially to writers, for everything we write will be almost
entirely, if not exclusively, about people.

In this chapter, I’m going to give you the essence of what it
takes for you to rise high and triumph as a writer. Let us begin
at the beginning, as a writer about people and their multifarious
activities.

To begin this chapter, I suggest that you read the five portrait
articles I have written and included in this book… about Abigail
van Buren, Arthur Godfrey, Jacques Brel, Elizabeth Taylor, and
Pete Seeger. If you do, my comments will be more
understandable and useful to you. I have written hundreds of
profiles, ranging from the completely unknown subjects, to the
household names. Indeed, I am one of the major profile writers
of my generation. I want to pass on my mantle to you. It is worth
having.

To begin at the beginning.

As I have said to you before, the actual physical act of writing
should be the last thing you do to succeed as a writer. Good,
solid preparation skills are required. Start by reading each day,
a standard metropolitan newspaper. In it, you will discover
thousands of names and stories. Some are obscure, some of
transitory interest, others of cosmic significance.

Your job is to be totally at ease with humanity, to the extent that
you are bold, and even audacious. Your job is to understand
completely all aspects of humanity in all of its manifestations…
good, bad, but never indifferent.

Make it a point, each day, and I do mean every day, to read
through every kind of story and determine which ones would be
of the greatest interest to the greatest number of people, and
which can benefit from your peculiar “eye”.

You may ask, ‘What is an eye?’ Simply this: it is the inner
compass that enables you to immediately determine the value,
standing, and significance of any particular person or subject.
In short, what is worth writing about, who is worth writing about,
and what or who deserves to be dismissed, without further ado.

In any given day, by following this methodology, you will find
one to ten new subjects you can write about. I have a scientific
way about dealing with these potential leads. I take a pair of
scissors and a big box. I put my newspaper page over the box,
and cut out the articles which promise to become, in my
practiced manner, my next articles, hence, my next successes.

My aim at this point is clear and simple: which people and
subjects are of the greatest importance and value, interest, and
excitement. In other words, how can I influence the greatest
number of people, get the greatest possible response, and let
us not forget, the most money. For one way or another, there
must always be that.

Your job is to keep looking for subjects every day of your life,
until your box, no matter what its size, is overflowing with
possibilities. And when I say overflowing, I mean precisely
that. I have drawers in my office filled with ancient clippings for
articles which are still (mostly) relevant to write.

Next, review your clippings and prioritize the subjects you want
to write about. I advise you to write about subjects which have
a long shelf life. For example, presidents of the United States
and other high political figures of nations worldwide, movie stars
with proven careers, or ones that look likely to succeed.

Write too, about legislators of note, and scientists who are
engaged in momentous tasks.

Write too, about sports figures, particularly those who look like
a good long term investment. Think also of authors, and your
fellow writers. Think of people who are on the cutting edge of
any aspect of human affairs. Who is looking out for aliens in
outer space? And who is rushing ahead with a microscope and
a microbe, destined to change the world?

Keep in mind, that any individual person, given the precise set of
circumstances, is worthy of your pen. Remember, writers do not
merely report, we are visionaries. We see beyond the present
realities, and hoist our colors to any significant mast. We do not
merely report the news, that is for lesser souls, we explain the
news and the people who make it.

Now let us look at aspects of the five articles I have provided in
this volume on –

Abigail van Buren, Arthur Godfrey, Jacques Brel and Pete Seeger

 

About the Author

Dr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

ebook_cover ebook productGet a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

George Quacker Production

Div. Jeffrey Lant Associates, Inc.

All Rights Reserved

 

Hear Ye! Hear Ye! The New Writer’s Secrets Series Vol.1 is Released

Just Published Writer’s Secrets Vol.1…

“How to write About Famous People You Know”

By Dr. Jeffrey Lant

Get your copy at:  https://www.amazon.com/Write-About-Famous-People-that-ebook/dp/B01I7RH9D8/ref=sr_1_3?s=digital-text&ie=UTF8&qid=1468182813&sr=1-3&keywords=Writer%27s+Secrets

This may seem like a strange topic to open this series with so why did Dr. Lant do it?

He choose this topic because as he writes

“I have started with what could be construed as an advanced class
because once you master this, you will be able to gain
access and commendable results from any famous person
in the universe.

You will never say, if you have ever said, and might truly say,
that you have nothing to write about… like a woman going to
a closet full of gowns and saying “I have nothing to wear”. You
will never say again, having mastered this chapter, that you have
nothing to write about. Master these guidelines, and fly high…”
Dr. Jeffrey Lant has an extraordinary online writing course which compliments this Writer’s Secrets Series. In it, you’ll learn how to write the kind of meaningful prose you desire.

Find out more at: http://writerssecrets.com/intro

Sign up at: http://writerssecrets.co

Listen in –  Dr.  Lant will introduce you to his new series with a special reading from the introduction

Read along and find out more at: http://writerssecrets.com/excerpts-from-writers-secrets-vol-1-writing-about-famous-people-you-know/

Check out Dr. Jeffrey Lant’s Author Page at Author Central for all his latest books, events and blog posts.

Go to: http://www.amazon.com/author/jeffreylant/

Another very helpful book –

Get a FREE Copy of “Create An E-Book Today. Publish It On Amazon.com. Profit From It for the Rest Of Your Life!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

Excerpts from “Writer’s Secrets Vol. 1 – Writing About Famous People You Know”

Advanced notice! Sir Maximiliano von Rabbit (“Max”) is pleased to
announce on behalf of Dr. Lant, this important news. Dr. Lant’s new book, his 45th, is well along and will be released in the next few days. Here is the musical link for this important book

https://www.youtube.com/watch?v=ukX_DK1utLA

Update: Writer’s Secrets Vol.1 NOW RELEASED –

Go to: https://www.amazon.com/dp/B01I7RH9D8

Click here for a complete list of all of Dr. Lant’s books, with additional free articles.

http://www.amazon.com/author/jeffreylant/

Dr. Lant on his new Volume 1 of Writer’s Secrets – Tune in:

 

Excerpts from “Writer’s Secrets Vol. 1 – Writing About Famous People You Know”

Dear fellow scribblers,

It is with the greatest possible enthusiasm, even glee, that I
open this first volume of my new series from Writers Secrets.
This series has been developing for a very long time, for over
fifty years in fact. I have not only written, but have helped
thousands of people worldwide to write, too.

However, today, I take you to a whole new level. Never done
before, I will show you how to master every aspect of writing
so that you will know what to do, when to do it, how to do it.
And, I will give you helpful models so you can see how I do it.

In no educational institution with which I am familiar can you
learn every essential point of what it takes to be a successful,
that is to say, a money-making writer.

Hitherto educators in the field of writing have simply said “To
be a writer, one must write.” This fatuous advice is neither
useful nor productive. One needs to know more, and more again
about writing before showing that writing to anyone.

Once you’ve read the volumes in this series, you will be amongst
the elite of the Earth, because good writers get all the goodies,
name recognition, esteem, veneration, and, of course, money.
For let us never forget, that “None but a blockhead writes but
for money” (Dr. Samuel Johnson, 1709-1784, inventor of the first
English language dictionary).

I am tired of meeting people, particularly young people, who have
been given that useless advice… to be a writer, one must write.
In these pages, I shall show you the verities of writing, and the facts
which will advance you… or, should you fail to use them, destroy
any chance of your success.

As we begin this exciting series of absolutely unique and
unprecedented volumes, I want you to know that my goal here
is cosmic, exhaustive, thorough, inventive, and powerful. By
following these steps, and not the vagaries of any previous
instruction you may have had, you will find yourself awash in
trophies… including fame, notoriety, affection, appreciation, awe,
recognition, honor, and certain reverence.

For all these, and so many other benefits, can and must be
yours, if you will but understand the structure of successful
writing, and work for a lifetime to perfect your skills. You see,
the world loves writers, and I, therefore, love the world. For
so many years now that I cannot even remember, writing has
been my unstoppable rocket, matched by nothing else.

You say, upon being asked, “What do you do for a living?” The
response launches the beneficial process… “I am a writer.” And
by that we mean superior, intelligent, clever, shrewd, inventive,
creative, and for the nonce, charming to a degree no average mortal
can even wish for, much less attain.

I shall be attending you every inch of this fabulous journey.
For now you have an advisor of note, dexterity, inventiveness,
truth, and may I say it, love. For seeing you advance will be one of
the glories of my life. And I shall say as I see you rise, “This one
came from me!” Be that one.

Now let us begin. The topic of this first volume is not just
writing, but writing about famous people you know. I have
started with what could be construed as an advanced class
because once you master this, you will be able to gain
access and commendable results from any famous person
in the universe.

You will never say, if you have ever said, and might truly say,
that you have nothing to write about… like a woman going to
a closet full of gowns and saying “I have nothing to wear”. You
will never say again, having mastered this chapter, that you have
nothing to write about. Master these guidelines, and fly high…

Preparing to write.

Successful writers are obsessive writers. We do not just write,
we think about writing, write about writing, think about writing
subjects, research writing subjects, add words, delete words,
fight with words, than which there is nothing more difficult. Yes,
words, because on the field of words, our destiny will be played
out.

Let us begin to prepare for this great battle of your life… a
battle which can exist everyday, and from which you may
squeeze victories, notable and significant, or not.

I am giving you advice about how to write about famous people
you know first, because I want you not just to write, but write to
be read, write to be admired, write to generate demanding and
persuasive discussions, write to instruct. These are the worthy
objectives of writing.

This moment, I want you to brainstorm and ask yourself whether
you have any famous people amongst your circle of friends and
acquaintances. In my experience, everyone has at least one or
two such people. Why do you want to write about them? Because
they’re famous, of course. And there is one thing about our
obsession with celebrities… we’re all drawn to them, thus you
have a ready market for any celebrity article you write.

So let us now consider what you need to know, and do, before
commencing a profile or any other type of article about a famous
person or acquaintance.

When you are writing about a famous person known to you, then
you know you are most usually in touch with that person. There
are subtle but significant differences between writing about a
famous person you know, and a famous person you don’t. This
particular article must be based on some of the myriad of facts
you could use to write about this celebrity.

Picture for a moment the following pair of subjects… you could
write about the Emperor Napoleon, or you could write about the
current Prince Napoleon. What is the difference? When you
write about a subject like Prince Napoleon, you can gain
access to that individual and people who know him, and that
would subtly and significantly change the direction, emphasis,
and results.

For instance, let us say you wanted to describe the room in
which the interview or article takes place. To get an idea about
each element of the room would take an enormous amount of
research because contemporary writers and commentators,
much less those from the past, almost never provide a good
basic overview of everything they see, no matter how important
these details might be for an apt presentation of the subject.

They would not have written, because they did not observe, about
the shade of the drapes, the number and kind of chairs, what
Napoleon had on his desktop, what sandwiches might be sitting
on the side board, or the pair of muddy shoes next to the door
providing access to the great man.

In other words, one person from the past, no matter how
observant, would have left over 90% of the essential information
where they failed to find it in the first place. Mirabile dictu. This
is writing sacrilege! The wanton destruction of essential
information, which, when properly used, gives us the basis
for seeing reality, and rendering it for readers now, and hundreds
of years hence.

When you read the articles which follow, models of their kind,
based on famous people I have known, you will understand how
important the tiniest shred of information can be to creating lively
and alive prose.

How will you arrive at this desirable conclusion? By arduous effort.
For example… never do an interview or profile before you have
had the opportunity to test your skills of observation and
remembering. Take a single sheet of paper, and give yourself
a test. Walk into any room that you know, for say five minutes.

Then, exit the room to another which is disconnected, and where you
cannot see in. Now, write down everything that you remember about the
room you were in just moments ago. You will say, “That was a
great many things!” However I will tell you this… be more concerned
about what you have remembered, than all you have forgotten. If
you find yourself remembering with difficulty, then you know how
essential it would be for you to perfect that skill.

Good profiles, superior profiles succeed because you have
mastered each essential element of the life you are profiling.
The more you will know about the subject, the more of that
subject you will capture. Writing about people is always an
exercise in sleuthing and detailed research and analysis.

I have included with this chapter, five articles on celebrated
people I have known. You will notice how I presented these
people and told their stories. I am no respecter of persons,
neither must you be. What you must respect instead is the
detailed and truthful information you gather before writing.

Writing must always be the last of a long detailed process,
designed to capture and present truth. If, as the saying goes,
the truth shall set you free, then most assuredly the truth,
and the integrity you bring to your writing, will free you, too,
and set you on the path where your very designation as
writer will cause readers to stand up, take notice, and applaud.
When they do, you will know you are a writer.

Musical note

I have selected the elegant film score from the 1994 version
of “Little Women” by Thomas Newman. It is smooth and tranquil…
perhaps too smooth and tranquil for those of us who have read
the immortal novel (1868), or seen Katharine Hepburn in the
starring role of Josephine “Jo” March (1933).

We love Jo because she is rough around the edges. She does
“scandalous” things, cannot rise to the necessity of perfect party
manners, and has a frustrating tendency (for her, not for us) to be
indiscriminate in her always candid opinions. For our purposes,
we must remember just one thing… she was an aspiring writer, and
she approached her craft with avidity, enthusiasm, and a “damn
the torpedoes full speed ahead” disposition.

She made mistakes, she made them often, she blundered, she
got it all wrong from time to time, but… and this is the significant
conjunction, she kept at it.

She wrote constantly, she carried a little notebook and pencil to
jot down her ideas, she wrote regularly, and always submitted her
work product for review, evaluation, and publishing.

She then took what she had learned and put it to immediate work,
and therefore her life, her writing, was simply an ongoing measure
of her improvements.

She was rejected often, often simply ignored, but she never quit,
and so out of the criticism and commentary, sometimes hurtful,
often painful, came stories of insight and human understanding.
In short, through failure judiciously studied, came success.
Reader… this lesson is for you.

We love her, and we do love her, because she was one of us.
And we hope in due course to be rewarded just the way she was,
and as lavishly, our name, our work, eternity bound… just as hers
soars forever.

https://www.youtube.com/watch?v=ukX_DK1utLA

 

Get a FREE Copy of “How to Be a Writer Who Makes Money, Flies High and Dazzles the Folks Back Home. Oh Yeah!” by Dr.Jeffrey Lant Get Your FREE Copy CLICK HERE

About the Author

pic for ebook cover Dr. LantDr. Jeffrey Lant is known worldwide. He started in the media business when he was 5 years old, a Kindergartner in Downers Grove, Illinois, publishing his first newspaper article. Since then Dr. Lant has earned four university degrees, including the PhD from Harvard. He has taught at over 40 colleges and universities and is quite possibly the first to offer satellite courses. He has written over 40 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. He has founded several successful corporations and businesses including his latest at …writerssecrets.com

His memoirs “A Connoisseur’s Journey” has garnered nine literary prizes that ensure its classic status. Its subtitle is “Being the artful memoirs of a man of wit, discernment, pluck, and joy.” A good read by this man of so many letters. Such a man can offer you thousands of insights into the business of becoming a successful writer. Be sure to sign up now at www.writerssecrets.co

More can be found on Dr. Lant on his author page at: http://www.amazon.com/author/jeffreylant/

George Quacker Production

Div. Jeffrey Lant Associates, Inc.

All Rights Reserved

Learn the Secrets To Creating Info Products That Make Big Money

Now hear this! EVERY person who checks this out
can get this amazing book FREE! Yes! EVERY single one!

This is your opportunity to make over One Million Dollars online
starting right this minute! This is real! Fact! Do-able… by you!

Create an E-Book Today. Publish it on amazon.com
Profit from it the rest of your life!

by Dr. Jeffrey Lant

Never wonder again how you can profit online
Get this incredible money-making guide now and know!
Not pie-in-the-sky. FACT!

ABSOLUTELY FREE.

That’s right!

Accept this unique resource from

America’s “Content King” and follow the steps
that made him a multi-millionaire!

Ask for your FREE copy at: Writers Secrets

ebook_cover ebook product

 

Use the Power of Imagination to Get Those Ideas Flowing

As a writer the most powerful thing you have going for you is your imagination, the generator of innumerable ideas.

Sometimes these ideas are very  fleeting and must be captured as they flow. In comes the pad of paper and a working pen always at the ready. Have pocket size pads to have on your person, pads conveniently placed through out the house, car,  place of work so those ideas get written down.

YES – WRITE DOWN YOUR IDEAS! Don’t assume you will remember them, don’t think about them, write them down!

Keep those pieces of paper filed for each project you are working on, never throwing any papers out until your project is totally complete.

Your Tomorrow Starts Today.

Write yourself a bedtime note with what you will be working on tomorrow, then sleep on it. This will put your brain to work while your sleeping. Ideas Flow. Capture them by writing them down immediately upon awakening.  You’ve got a notepad beside your bed, right!

Check out the info graph below to see what you will be losing if this doesn’t become a habit of yours. Comments are wwelcome in the box below.

info_graphic retention of ideas completeGenerating ideas is included in step one of the Writers Secrets Model to empower people to get their messages and stories to the world.

Get a Special Offer at www.writerssecrets.com

Also pick up a FREE copy of “How to be a Writer Who Makes Money, Flies High, and Dazzles the Folks Back Home. Oh Yeah!”  CLICK HERE FOR YOUR FREE COPY!

No. 1 Thing for Success Writing for a Living

Once you have all the technical things down and those meaningful prose are starting to flow. There is one crucial element you must not overlook if you wish to successfully make a good living writing.

#1 Thing – It’s connecting with people.

At Writers Secrets we have created such a place to meet with fellow scribblers, our writing peers, appreciators of literature and folks who like some wild and woolly conversations.

Come meet with us at the Writers Secrets Live Center

Go to: http://www.TheLiveBusinessCenter.com/?id=27538

While there pick up Your FREE Copy of

‘How to be a writer who makes money, flies high, and dazzles the folks back home. Oh, yeah!” by Dr. Jeffrey Lant

Or Get Your FREE Copy  – Click Right Here

Follow us on Facebook to stay tuned  to upcoming events like Open Houses, Writer”s Salons, Anything Goes  Programs plus notification of up coming guests to the Writers Secrets Extraordinary Online Course and more, LOTS More!

Go to: http://www.facebook.com/Writerssecrets

If you prefer emails with these notifications, plus tips, special offers like a FREE Copy of the Writers Secrets Insider Handbook to Success register at: https://dashboard.sendreach.com/index.php/lists/wt240vdp77a5d/subscribe

For a Mentor to personally help you achieve your goals sign up with Internationally renowned, author, teacher, communicator and marketer  Dr. Jeffrey Lant and

Writers Secrets – Exquisite Online Writing Course to Master the Art of Writing!

Not just on Writing but Communicating.

How to use words to move people, motivate, broaden horizons,

Build bridges and bring people together.

 

Get full details at http://writerssecrets.com/intro

See you at the Writers Secrets Live Center !

Go to: http://www.TheLiveBusinessCenter.com/?id=27538

Of Docents, Writers Secrets Docents, “Decent Docents”.

docents_touring_double_picHey, there. It’s Dr. Lant. And I’m here to recruit you, your heart, your mind
and your soul to the great cause now growing like a weed at
www.writerssecrets.com. Specifically, I want you to become a Docent.
If you’ve visited any of the great museums of human achievement, you
may already know what a Docent does, but let me remind you.

docent_meaningA Docent is thoroughly familiar with any given institution and directs visitors
appropriately so they understand what the institute is all about and make
visitors comfortable and welcome.

My first recollection of the word was at a lunch party given by Boston Globe
Book Review Editor Herb Kenny. He was a delightful man, carrying his
deep knowledge of books and authors lightly; charm his metier.

He made a point of inviting me to his lunches, where I was always at least 20
years younger than the other, more experienced litteratti. He encouraged me
(not that I needed so very much) to talk at the table where words were delivered
lightning fast with deadly accuracy; then threw me books to review for the great
newspaper now no longer great and of little consequence.

He knew I would review what he assigned me with care, the better to get a
much-needed check… as well as another review assignment, plus all the free
books I could carry; for these books I had muscular determination.

Herb had a mischievous, thoroughly Irish disposition. He told me I couldn’t
possibly be a WASP since I disdained tennis. I responded that he couldn’t
possibly be Irish because he played the insufferable game so well. He responded,
with lightning speed remember, that he jumped the fence and played under the
bright lights, making sure the bill was paid by any of the many Brahmins who took
Herb and all his antics to heart, as I did.

One day he raised his glass and asked for our attention. As we were a free-
spirited boisterous group, he may well have had to ask more than once. He
waited for a moment or two and began his remarks on the “Decent Docent”…

Alas, all I can remember of remarks likely hilarious is that such a prim authority
would have presented herself in sensible shoes, severe tweed with a diamond
brooch de rigueur. It was very likely a family piece, valuable but never bombastic.
One had such jewelry; buying only when necessary from Shreve’s where “daddy” for
the family did discrete business, showing rarely, telling only the nearest and best
heeled.

Herb would have rendered these remarks with savoir faire, a hint of malice just
discernible, his account ephemeral, clever, kindness mixed with vinegar;
words of intellect suffused with the good humor always available on call along
with the humanity that marked him as a gentleman, despite his Irish heritage.

As I write these words, I realize how long it has been since I’ve properly
remembered him and the great service he provided to me, young, awkward,
with more intellect than judgment, burning with ambition, and showing it.

He has been gone these many years, all his congenial colleagues too. I am
thus the last of these literary gents still alive… but I have a scheme and this
scheme involves you.

Start by visiting www.writerssecrets.com You will quickly discover that
this is a mecca for every kind of communication yet invented for sapien by homo.
Here words matter, ideas matter, clarity matters, wit matters, lyric beauty
matters, and honest criticism matters. You know this. You believe this. Now
fight on the linguistic barriers for the standards you know are important and
which we see daily eroded and deteriorating.

Call me now at 617 547 6372 or mailto:drjlant@worldprofit.com  or go at once
to join at www.writerssecrets.co

We charge a small fee, just $29.95 for the Exquisite Online Course with Dr. Lant or get the whole Enchilada for a onetime fee of $99.95.

You will be given instructions on how to access my memoirs “A Connoisseur’s
Journey.” It is an important book and Docents need to be familiar with the
text. When you’ve finished, post at testimonial at www.amazon.com. Then
enter my name, Jeffrey Lant, and follow the directions to post.

By this time, our superb General Manager Patrice Porter will be in touch to
answer your questions and train you as a Docent. We advise you take just
two hours a week on screen, more if you care to.

In extending this invitation to you, I say with pride that not a single candidate,
not one, has turned down this offer to make history. If I am primus, I am primus
inter pares.

I look forward to hearing from you at once, thereby augmenting the team and
ensuring our success.

from Dr. Jeffrey Lant
in the Blue Room


Flex. Pose. Flex again. And smile. An article you must read if you think you’ve got what it takes to be a successful entrepreneur.

marketing_muscleAuthor’s program note. To be honest with you, I hated working for people. I hated taking orders. I hated doing the things my bosses wanted me to… rather than the things I wanted to do. And as for the word “boss” it made me sick. So, I had only these choices: grin and bear it, working for the man because I needed the bucks… becoming a beach bum… or working for myself. And that, of course, is the alternative I selected… because knuckling under just doesn’t work for me… and I burn way too easily and was always bored laying around outside.

Thus becoming a (rich) entrepreneur was my only alternative. Yes, rich because failure was never an option. But how to pull it off?

Donna Summer helps.

In 1983, Disco Diva Donna Summer, the notorious Queen of every night and desire, came out with a song that forced the attention of every person who saw life and its golden options slipping away while they stayed in the indentured servitude called a job. To get started, Donna had herself run away from everything she knew in Boston seeking destiny. As such she made the choice as clear as clear could be. Keep bending the knee and saying “yes sir” to a jack ass…  or exercise your God- given right to fly and fly high. It was your choice, she said. Seize it.

The tune was “She Works Hard For The Money”… and Donna spat it out, challenging the folks in her audience who said they wanted more… but just couldn’t break away from their dead-beat reality.

But I could. I had to. My back was against the wall. The very best position to be in to start one’s trek to success. And so I quit my hated day job as a college administrator and took the Red Line to Park Street. I walked up Beacon Hill, where so many of the aspiring had walked over the centuries and plunked down $100 to file my corporate papers. It was my last, my only $100, and my pride (to say nothing else) made failure unthinkable because had it occurred its consequences would have been unendurable.

And so I embraced success like the life preserver it was. For me, this meant writing. Over the course of my life I have written 18 books and over a thousand articles. But not one of these scribblings is as important as “The Consultant’s Kit: Establishing and Operating Your Successful Consulting Business.” It was the little seed from which everything else grew.

Boston Center for Adult Education.

From the very first moment I arrived in Cambridge in the fall of 1969, I realized that I’d need extra money to supplement the fellowship Harvard gave me to pay for my graduate studies. The easiest way for me to get it was to teach, and so I established a beneficial relationship with BCAE, which soon discovered that my ideas for classes pulled in the students and made them money. Thus, they were always receptive to my suggestions, one of which was a full-day Saturday workshop on consulting. It was popular right from the start. But there was a problem… I talked much faster than the participants could write… and they were always complaining about how much they were missing and “Could you please slow down, Dr. Lant?”

The solution was not slowing down… it was writing, and as quickly as possible, a book that offered every step you needed to take to become a successful, money- making problem-solver. In those dim, distant days this is how I did it: I wrote the book by hand, then typed the pages, a bottle of miracle-working white-out always near at hand. Then I took it to the copy-shop in Harvard Square… where I arranged to pick up 30 copies or so on my way to the workshop. I couldn’t wait to see the fruit of my brain and nimble fingers.

“Dr. Jerry Lant.”

But when I saw the book, bound in heavy blue construction paper, I couldn’t believe my eyes. It said “by Dr. Jerry Lant.” My composure melted…

You see, for my entire life many people have pronounced my name “Jerry” although it most clearly isn’t. And today this error caused real pain and acute irritation. The copy meister checked the work order, saw it was his problem, and went to work with a will, ripping off the covers. “Don’t worry, sir. We’ll fix the problem. How much time have we got? HOW MUCH?” And so I entered the self-publishing business ripping my cherished volume to accommodate new covers…

… which were delivered on time but wet… and smeared… and woebegone.

But here’s the punch line: at day’s end, I had, at $35 per copy, over $1000 in my hand, a fortune. But more important was the fact even in their primitive presentation they sold at a very profitable price, thereby indicating that I was on the right road. The question was whether I would continue to publish the book myself or enter into a contract with a traditional publishing company.

The Agent.

About this time a friend introduced me to a very energetic and hard-working book agent who was looking to build his portfolio and income. He looked like “the cat in the hat” and was as imaginative and insinuating. A consultant himself, he liked “The Consultant’s Kit” at once and asked me if he could peddle it. Nothing ventured, nothing gained, I agreed. And about as quick as the Emperor Augustus said “boiled asparagus”, he told me he had a publisher for me, a big one. Could I come to New York and ink the deal? I was on the LaGuardia shuttle in no time… and was soon shaking hands with my certain-to-be editor at McGraw Hill, the largest business book publisher in the world. My Harvard- honed ego had the right publisher… or had it?

The publisher waxed poetic, the agent seconded his every word… a sizable advance, which I could well use, was promised… all that was missing was my signature. But the more I heard, the less I wanted to proceed. You see, if the largest business book publisher on earth liked my book, why shouldn’t I keep publishing it myself… getting far more than standard commissions, reaping all?

And so I startled both these gentlemen by saying no. Whereupon the cat pulled me into the corridor and gave me a ringing piece of his mind, I can hear to this day. “Are you crazzeeeee man?” Back in the editor’s office, he uttered the most telling of put-downs: “But you know nothing about publishing, nothing about distribution.” My response, “I can learn.”

And so I kissed the biggest advance of my life good-bye and left Manhattan hearing their lurid predictions and imprecations ringing in my brain.

“This book is better than sex!”, real marketing muscle.

Having made my bed so must I now lay in it, and here inspiration struck. For I had a friend who was always pestering me to help get him a better job than being a waiter. Now I had one… and by the next day, he was outfitted in a skin tight t-shirt emblazoned with a picture of the book and these magnetic words: “This book is better than sex!” His job was to take his hunky physique and show it off in every one of Harvard Square’s then-numerous book stores, posing and smiling until he had an order.

And if there were questions, he was to call me and we’d sort it out as we went. “What is our discount rate?” “What was our returns policy?” We worked it out question by question as he smiled, flexed, and got orders… and, more importantly sales, for this baby sold like hot cakes, even at Harvard Business School where one irritated professor asked me in the snidest possible way why my book, however ungainly, sold where his more learned tome did not. “Because I show them how the real world works and how they can master it for maximum gain… and yours doesn’t.” He left fuming…

Over $1,000,000 in my pocket.

Thus my empire grew and prospered, built on guts, bulging biceps and a willingness to do whatever it took… “The Consultant’s Kit” alone netting me over a cool million dollars. And like Donna Summer, I did it while dancing, for “working hard for the money” would never be enough…. joy and bliss needed to be part of the mix, and with me they always were. Go now to any search engine and listen to the lady and prepare to dance. It’s what successful entrepreneurs do.. and gladly so.

by Dr. Jeffrey Lant

About the Author

Dr. Jeffrey Lant’s 69th birthday is fast approaching. He is, he likes to
say, in the prime of his prime. Thus does the “scribbling” life he commenced at age
5 continue. Twenty books. Thousands of articles. Untold radio and television programs;
worldwide recognition and enthusiasm, all of which culminated in the publication of
his autobiography, “A Connoisseur’s Journey, being the artful memoirs of a man of wit, discernment, pluck and joy”. It was a book that screamed “classic!”, and he has
delighted in the several awards that followed.

To get your copy go to www.writerssecrets.com. You will also want to join his writing
course and learn from this master communicator just how you can improve everything
you ever write.

www.writerssecrets.com
George J. Quacker Production
Div. Jeffrey Lant Associates, Inc.
All Rights Reserved.

 

Do you know how to produce content that gets people worldwide to respond — FAST? Read this and you will! The Master reveals his secrets!

fairy_godmotherAuthor’s program note. I’m going to do something quite different in this article;  something unique, unprecedented, unheard of until now. I’m going to share — for  the first time ever — my trade secrets about how I produce the best and most  responsive content anywhere; the content that gets people like you to stop in your  tracks, whatever you’re doing, no matter how important, read what you’ve written…  and respond to it.

Once you learn how to do it, you’ll use this invaluable skill over and over again…  becoming more and more proficient each time, until you become a master too,  a brand name, a recognized authority, someone people want to know about, pay  attention to; quite simply the consummate master of your craft, constant deference,  increasing rewards, recognition and admiration your part, and rightly so. Of course,  we’ll need a little magic to make this happen; such magic is useful at any time. Now  repeat after me…

” Salagadoola mechicka boola bibbidi-bobbidi-boo/  Put ’em together and what have you got/ bibbidi-bobbidi-boo”.

These are of course the words of my colleague Fairy Godmother, from the 1950  Disney production. She was, you’ll recall, the kind-hearted, sympathetic darling  who, in record time, organized everything necessary to rush a radiant Cinderella to  the ball… and her prince.

You’ll find the song in any search engine. Play it to yourself two or three times…  sing it out loud. But don’t share it with anyone just yet.  After all, they may be a  certified scoffer, gruff, dismissive, unhelpful… and that will never do. Bibbidi-bobbidi-  boo. “It’ll do magic believe it or not.” Believe… it’s the first and crucial step to achieve.

Pick your subject.

Creating content that gets maximum response starts with your subject, what you’re  writing about. Here are some suggestions: It should be timely, of interest and importance  to the kinds of people you want to respond (future customers!), and most of all be a  subject you either know something about already or one you are prepared to research,  to add depth, resonance and layers of meaning.

The last article I wrote just yesterday (one of over 1000 I’ve penned in the last three years  or so; all available at writerssecrets.com/vault) was on… marigolds. Does this seem to you  to be an unlikely topic to knock out of the park? Dubious? Then think again! There are  millions of people worldwide who grow marigolds, use health and beauty products derived  from marigolds, and honor them in their obsequies and solemn rites of passage into eternity, particularly along the great river Ganges,1569 miles long, its muddy waters flecked by the  bright brilliance of golden marigolds, beloved of the Virgin, the gift of countless pilgrims along  the way.

Outline your content.

To write superior content, content that motivates response, you must create a superior  outline. Here’s how to do that. Brainstorm just what you want in your content; then do  a preliminary outline. Don’t worry too much now about whether the points you want to  make are in the right order. Worry instead that you have written them down. Never, ever  trust to imperfect memory.   .  Once you have all the points you wish to include, arrange them in the right order,  the order that builds your case. To see what I mean, go to writerssecrets.com/vault  and peruse several articles there. As you do, think on this. This teeming site,  content capital of the world, now gets over 1,000,000 hits a month and should be a  “must” destination for anyone who understands the importance of content and wishes  to master its every nuance, profiting accordingly. That would be you, right? Bibbidi-  Bobbidi-Boo.

The joy and necessity of careful research.

I am a trained researcher with a Ph.D. from Harvard University. It took me seven  meticulous and arduous years to achieve. I had to identify, travel to, work in and rely  upon the arcane resources of dozens of private and public document depositories  in several countries. My life was a demanding and insistent process composed of  passports, tickets, incomprehensible pre-Euro currencies, strange accommodations  with lumpy mattresses (and too often voracious bedbugs). As for food… I can even  now remember, and luridly recite if you like… the various collywobbles to which I gave  way en route to being elevated into the peerage of learning.

That was then; this is now.

These days my continuous researches are vast, detailed, up-to-date, best of all the  work of minutes, with nary a plane to (wait for) and catch… or odoriferous train, the  malfunctioning toilet making its noisome problem known to all and always over  shadowed by one frightening question, “Have you seen my typewriter and my notes!”  “I thought you had them when we changed trains.”

In our wired age research is easy, universal, distinguished by its celerity, thoroughness…  and a researcher who now never looks like he slept in his clothes in the Iruna station,  assaulted by fantastic mosquitoes and suspicious border guards, the jack booted minions  of Generalissimo Franco, a man whose sole idea about intellectual endeavors of every  kind (and the research on which they were based) was to crush, curb and curtail them.

The Internet has changed all that forever… and I, for one, am profoundly glad.

Now it’s time to write.

My mother, bless her soul,  had a million pet sayings, each one a little gem of pithy  insight. As for writing, she’d say, for she was a scribbler, too, “Having written is better.”  What she meant, of course, was that the business of writing was often hard, frustrating,  exasperating, not infrequently infuriating, and always something demanding full heart,  soul and brain. In short, writing is never a piece of cake you can do half asleep and  hung over from the night before.

Such writers, who take the demons of people like F. Scott Fitzgerald and Jack Kerouak  as their inspiration and models, talk a good game about writing… but are more notable for  their volubility on the subject than their productive output. You need another point of view,  more practical, utilitarian, productive not to mention profitable.

Write every day, every single day… without fail or “reason” why you didn’t.

People who understand the power and potency of content are people who do the  necessary every single day to create it. That would be — me… and is why in the  past three years I have, remember, written and published over 1,000 articles, available  for you and the world to see and use at writerssecrets.com/vault. How did these articles  get written? Easy.

Yes, I wrote on days when it was blistering hot. I wrote on days when my nimble fingers  froze, sticking to my computer’s chilly keys. I wrote on days of national triumph…  and on the many days of national confusion.  In short, I wrote, no excuses, no special  pleadings, no reasons why I couldn’t, shouldn’t and mustn’t.

In short, I wrote on Mondays, Tuesdays,  Wednesdays… on all the days. Thus with  near military efficiency as I wrote words, so I wrote the superior content that got  better and better still, the more I wrote… silky, smooth, sleek, the champaign of  money-making language.

Will you do as much? You certainly won’t with the poor habits you now evince  in the high and important business of creating content that sells… for what you  produce is directly related to the habits you have and yours are nothing to write  home about.

“What me worry?”

Years ago “Mad Magazine” featured on its cover a lout named Alfred E. Newman.  Everything about him was obnoxious, irritating, an affront to good parents everywhere  and their goody goody rug rats. To these good people Alfred  E. posed the question  of the centuries, “What me worry?” It was impertinent, insolent, and wildly popular  with other louts. (It also made the copy writer who coined this golden phrase a  millionaire many times over.)

However YOU are not a lout… and you do worry and rightly so. Fortunately  you have not only a useful friend in me but you have a direct line now to Fairy  Godmother, who’s no mean shakes in the content department, just ask those  mice transformed into the most magnificent of coach horses. She has magic  for you and to spare.  I think I see her pointing her magic wand at…… you…  Oh, yes, she is.  Bibbidi-bobbidi-boo!

About the Author

Now with near seven decades of a successful writing career, Dr. Lant is, he likes to say, in the prime of his prime. Thus does the “scribbling” life he commenced at age
5 continue. Sixty books. Thousands of articles. Untold radio and television programs;
worldwide recognition and enthusiasm, all of which culminated in the publication of
his autobiography, “A Connoisseur’s Journey, being the artful memoirs of a man of wit, discernment, pluck and joy”. It was a book that screamed “classic!”, and he has
delighted in the several awards that followed.

To get your copy go to the store at www.drjeffreylant.com.