‘Don’t stop thinking about tomorrow!’ The end of the Great Recession, success, more success, admonitions.

February 15, 2012 | Author: | Posted in Dr. Jeffrey Lant’s Article Archive

"Don't stop thinking about tomorrow."

by Dr. Jeffrey Lant

Author’s program note. A funny thing happened while you were at your office bemoaning the demise of America and its Great Republic: they didn’t die after all. Quite the reverse. See for yourself. Skim the business pages of your local newspaper today, and you’ll see one piece of cheery economic news after another. Admittedly, some of these pieces are like the first signs of the plucky springtime crocus… you see only the very tip… but even that’s a very good sign; where there’s a shoot, there’s a flower on the way… And that’s what we’re seeing now… one zestful harbinger after another.

This is a moment for the kind of jubilation that sent the God-selected Pilgrims to their knees, penitential arms upward and wide spread, head down, fervent hallelujahs on their prayerful lips.

You are still here…. older, wiser, nicked a bit, but a survivor.

You were, we all were, sore tested in recent years. So you learned to hunker down…. you mastered the art of making do with less… you kept business, hearth and home together… and, most of all, you did it with faith, fortitude, and a smile that never wavered despite great provocations.

You said you’d live to fight another day… and now you have.

This is that day!

This is the very dawn of that epochal date when unhappy past gives way to all the bounty of tomorrow… “now is the winter of our discontent made glorious summer…”

And because that day has dawned, you face the promise of the future with joy in your heart and a bounce in your step. It is good to be alive!

Sales up! Confidence up!

This kind of budding jubilation is occurring now; it’s happening across America as the Great Republic recalls that it is eternal… whilst the bad times that assail us are mere interruptions, no matter how bad. We all knew this, of course, but we were made distracted by the unceasing jeremiads of the nay-sayers. The pity parties they sponsored for the nation are over, de trop… and the Chicken Littles are roosting now until their next inevitable appearance. As we lock these wet hens away for the duration our motto is this,

Laissez les bon temps rouler.

And as we pined for them, scanned the horizon for them, hoped and prayed for them, never ceasing to believe in them, so shall we enjoy with adolescent zest and gratitude every such day that follows.

Our song for such high glee is none other than Fleetwood Mac’s 1977 release… a defiant anthem, not merely a tune but a guillotine for the bad times, a declaration of our grit and where we are going; “Don’t stop thinking about tomorrow”, a tune about perseverance, a soaring statement about who we are… and why we are here today triumphant, grateful, the stronger for having surmounted every imp in Pandora’s box, for this is what we live for…..success, pure, simple, thrilling, sweeter than any posy ever grown.

There’s only one thing worse than losing… and that’s winning.

This is also, of course, the most perilous place for you to be, for it is undoubtedly true that there is only one thing worse than the arduous vicissitudes of failure… and that is high-flying success. And so, dear friend, with the incipience and advent of the next bout of Good New Days we must well and truly take note and prepare for the best… for it can distract, deter, discombobulate, and after so much patience and endurance that would never do.

Success does not dribble, it surges… and this is the problem.

There is nothing like turbulent times, the times that test our resolve, to draw us together, one for all, all for one. It is one of our most admirable human characteristics, that we work together, to stand or fall together. Talk to any British person of World War II vintage and they will, without an instant’s delay, tell you about, and proudly too, what life was like during the great Blitz of London… and words pour out — of unity, community, togetherness, of teamwork and selflessness. They treasure such moments, as you should, for they show us what we are capable of when the going gets rough, demanding, anxious and daunting.

But when the bad times lift and morph from present unease and concern to mere history, no more alarming, this is when the Bitch-Goddess Success delights in turning the tables upon our grand expectations. For the unity, coherence, and grit of bad days begins to give way to chaos, confusion, and selfishness, and so you must be careful, thoughtful, prepared to skillfully negotiate the hot potato of success. Here are some recommendations for doing so:

1) Your success did not come about just by you alone. Many people helped you. Now is the time to recognize their contribution and to thank them. You got through the bad times, ready to tend and fructify the good times relying on many others; now is the time to show your decency and integrity by saying so and showing your gratitude in ways meaningful to those who eased your way.

2) Launch a debt reduction project. After your daring, electrifying escape from the bad times, the natural inclination will be to let ‘er rip, plunking down coin of the realm to acquire long- deferred luxuries. In a word, DON’T.

The first thing to do is take a long, cool, dispassionate look at your financial position with particular reference to the debt you are carrying. While the tendency once the yoke is off is to spend, spend, spend your reality must be focused on aggressive debt reduction, not more debt “justified” by the newly minted good times.

3) Review your life and circumstances. What of your infrastructure needs to be reviewed, restored, replaced to ensure that your personal and business environments are safe, secure, in tiptop shape? Remember, those roofing repairs you put off until “better times”‘? They should now at the top of your list. This is what is important… not to binge or make up for lost time.

4) Use cheap money. As I write, the cost of borrowing money is just about 3 percent. By historical standards this is dirt cheap. Take advantage of this situation; it is mutable, short- lived and tailor-made for the upwardly mobile. Use such money to dramatically improve your asset position, for as every Yuppie knows, he who has the most toys, wins; with this caveat: the toys you acquire must have the likelihood of increasing your wealth, not siphoning much needed capital to sustain your too expensive, too indulgent personal foibles.

5) Buy equities. For the last several years, Wall Street and all the other great exchanges of the world have been on sale, offering often mind boggling price discounts. This sale is now in the early stages of winding up. Wait no longer to benefit. If you buy quality at discount prices, you quite simply cannot lose, for all that the markets are very various, as always.

6) Start a meaningful investment program at once. Each person, all families need a challenging investment program. Why? Because you’re growing older and will not relish being old without the comfort and security of revenue from your investments. Of course you should have started earlier; of course you shouldn’t have liquidated such investments during the Great Recession. But all that is water under the bridge. Make it a point to start investing now; investing at least 10% of your gross salary. Tomorrow will come; only by such means will it be the tomorrow you desire and have always dreamed of.

“Don’t stop thinking about tomorrow.”

Now it’s time for my final piece of advice for today: dance! You’ve been a wall flower at the ball long enough. Now it’s time to dust off your iconic moves and dazzle. To begin, go to any search engine and capture the Fleetwood Mac song. Then move that body and sing along to a recipe for success that never fails:

“Don’t stop thinking about tomorrow Don’t stop, it’ll soon be here It’ll be better than before Yesterday’s gone, yesterday’s gone.”

Amen.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Details at worldprofit.com

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